Can content written for print position well in Google?

Biznology

The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video.

Trending Sources

Mobile Positioning: A Business Must

Webbiquity

By targeting their audience through their mobile devices, they amassed an entire community they can tap into to promote special events, drive sales and introduce new products. Guest post by University Alliance. Mobile access to the web has surpassed browser usage.

3 Questions to Help You Audit Your Positioning Statement

Aberdeen CMO Essentials

Summertime is the best time to audit your positioning statement for effectiveness, and it’s easy to do. A positioning statement conveys a benefit that your target audience cares about, and it serves as the central theme for everything you do in marketing.

How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews.

The Power of Positive Marketing: Why Your Brand Story Needs More Inspiration

Content Standard

From inspirational videos to long-form stories, brands are crafting powerful, positive marketing content to help chase away the negativity and build an emotional connection with their target audience. And it’s not just big brands aboard the positivity train.

Brand Positioning Strategy for the Professional Services

Hinge Marketing

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. Now, almost half a century later, the concept of positioning is just as relevant to businesses — and probably more so. That’s where brand positioning comes in. Brand Positioning Defined. Why Brand Positioning Is Important.

Elements of a Successful Brand 1: Brand Positioning

Hinge Marketing

It has to stand for something fundamental—an underlying bedrock idea or principle that at every turn supports a company or product. This foundational platform is called positioning , and without it a brand can have no traction. Successful positioning rejects conformity.

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Together, the two marketing counterparts can help target buyers understand their product within the context of what problem it solves.

Are Pessimists More Productive Than Optimists?

Hubspot

There’s no arguing that positive thinking is a key to productivity. In fact, the results of positive thinkers speak for themselves. With a multitude of studies backing positive thinking as a key to being productive, is the converse true?

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Can you name a brand of company/organization featured on promotional products on your desk? The promotional product must be relevant to your brand.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? As you travel down the funnel, your video content marketing strategy might include website video FAQs that are aimed at increasing your SEO position and drive traffic to your site.

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How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. 12 Ways to Be More Productive on the Weekends.

How to Turn Your Workspace Into a Den of Productivity

Hubspot

And while such advice can potentially be helpful, there's one aspect of improving productivity that we often overlook: our environments. 7 Tips for Making Your Workspace a Den of Productivity. Have any other suggestions for how you can turn a workspace into a den of productivity?

Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency.

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. Leo details some of the technical challenges that retailers must overcome in order to embrace this product marketing opportunity. Podcasts Product Marketing

How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]

Hubspot

Even if your product or service is the best in its class, you need to make sure your customer is satisfied enough with their experience to continue choosing you over your competitors.

6 Science-Backed Playlists for Improving Your Productivity

Hubspot

Well, for me -- and many others -- listening to music while working is the secret to my productivity. All it takes is the right Beyoncé track and I go from idle to uber productive. 6 Psychology-Backed Playlists for Improving Your Productivity. Productivity Office Life Daily TOF

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. While I aspire to build Gerr.is

Want to Be More Productive? Start By Making Your Bed

Hubspot

Regardless of what it is you accomplish -- no matter how large or small the task -- the positive feeling you get from crossing a task off your to-do list adds up throughout the course of the day. How Making Your Bed Influences Your Productivity.

How to Become a More Productive Writer: 7 Helpful Tips

Hubspot

How to Become a More Productive Writer: 7 Helpful Tips. My immediate goal was to help shape my productivity and measure my writing. To measure my productivity, I started using a time management tool called RescueTime. He uses this as a daily practice of production.

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. 18 Foolproof Product Launch Tips. Chat with them about their product philosophy.

Infer Makes Headlines with Latest Product Innovations

Infer

DestinationCRM , Demand Gen Report , and FierceCMO covered the news: “The product incorporates Infer’s Profile Management Platform, which combines Infer’s predictive scoring capabilities with internal and external signals to create tailored audiences.

Building a B2B Product Launch Timeline [Template]

Golden Spiral

To successfully launch a B2B product, you know you need a documented plan. You know that your organization and product need to be ready. Too early and you’ll lose momentum and excitement for when the product is actually available; the fuse will burn out before the firework launches.

The Productive Marketer's Guide to Better Team Collaboration

Hubspot

How many different productivity tools do you use? Optimal productivity really boils down to efficient team collaboration, especially for SMBs. Check out the tips below on how to collaborate better, and more productively. We already know that disengaged teams are less productive.

10 Reasons why branding is even more important for start-ups

Biznology

Entrepreneurs are generally obsessed with a new product idea. I conducted a workshop on branding with a group of ex-MIT inventors a few years ago, and used the theme/headline (borrowed from a friend, Wayne Cerullo ): “You Have a Great Product.

5 Brilliant Marketing Campaigns for Boring Products

Hubspot

The reality is that m any companies make products that are just plain boring -- but just because a product may be dull doesn''t mean its marketing has to be. Correction fluid might be one of the world''s most boring products.

From Coffee Shops to Cat Videos: 12 Unexpected Productivity Hacks That Actually Work

Hubspot

Busy, but productive," I replied. Many of us have this distorted idea of productivity where the more hours you put in, the more work you put out. To help put this idea in perspective, check out the following counterintuitive productivity hacks. to have a positive impact.

Video Marketing How-To: Getting the Most From Your Video Production Agency

Vidyard

This week we want to share a few tips for working with a video production agency, and getting the most value out of both your time and theirs. Position*. which can help you understand budgets for production! Hello and welcome to another episode of Video Marketing How-To!

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I Tried These Productivity Hacks for a Month So You Wouldn't Have To

Hubspot

There are plenty of productive members of society like myself who work and go to school and have fulfilling lives -- those lives just don't always involve waking up at 5 a.m. Why I Tried Out Productivity Hacks. 4 Productivity Hacks (& Results). Productivity Daily

Your Lead Generation Should Focus On Only One Thing…A Positive Outcome

LEADership

A positive outcome, however, goes beyond that. Because remember, you are not selling a product or a service; you are selling the outcome of that. Your Buyers Desire Only One Thing…And So Must You—A Positive Outcome Click to tweet this!

A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential

Radius

As always, Dreamforce 2016 left attendees buzzing on a variety of new products, perhaps none more notable than Artificial Intelligence (AI) and Predictive Analytics. The post A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential appeared first on Radius.

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

It’s the products we sell or the services we offer. You describe the product, what it does, and it may or may not appeal to some people. Otherwise they would only buy the cheapest product and they would never be loyal to anything.

Brand 104

HubSpot Signals Product Review "She just read the email" (from #Inbound13)

Smashmouth Marketing

Last week at Inbound, HubSpot announced a new product, Signals. When a VIP changes their position. In simple terms, Signals is a Chrome extension that tracks and notifies you when someone has activity on emails, LinkedIn, Salesforce and HubSpot.

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Convert articles and blog posts to video

Biznology

But it’s not going to take a lot of production meetings to refine the messaging. Easier than product videos. That’s very different from producing product videos, where there’s usually a lot of negotiation about which features need to be presented and in what order.

10 Secrets to Delivering a Great Product Demo

Modern B2B Marketing

My mouse flew all over the screen for no apparent reason as I excitedly clicked into every last feature of the product. I called out bugs in the demo instance on the 1-2 occasions that the product didn’t function properly. Exude Calm and Positive Energy.

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Read this article before you start a social media program

Biznology

But no complex, expensive, high-risk product or service is ever actually sold on social media. Thought leadership – using methods made possible by various social networks to further position yourself as an expert.

Are Amazon 'Sponsored Products' Ads Worth It?

Hubspot

Amazon has several advertising programs to chose from, but the best one to get started with is Amazon Sponsored Products. You'll also see sponsored products can appear in the sidebar. You need to have active product listings in at least one of Amazon’s product categories.

Positioning Strategy: 5 Common-Sense Approaches that Never Work

Hinge Marketing

Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. But there are other more fundamental reasons they make poor positioning platforms. Let’s find out why they are so beguiling and so utterly worthless as market positions.

Brand 18