Marketing Insider Group

JULY 25, 2023

So, which AI content writing tools are worth checking out for your marketing? Remember that you should only use AI products for ideas in generating your own work. To do that, it needs specific features, including the following: User-friendly interface: Look for software with a low learning curve and great support.

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

SendX

APRIL 16, 2021

The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail. Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns. Would it be daily? or Monthly?

Email Marketing 287

Email Marketing Campaigns Autoresponders CAN-SPAM 287

SendX

MAY 6, 2021

They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. This permission of “here is my email, please send me content” means you’re only reaching out to those who want to hear from you. But now you need leads.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Webbiquity

NOVEMBER 23, 2020

Grow your opt-in email list, get more leads, and increase sales. The Deal: New users: Start your free trial before November 27th and get 50% off an annual Plus Plan. Current users: Current Plus Plan members get the Tailwind Create starter plan for free (a $75 annual value) plus 50% off of all Tailwind Create plans until January 31st.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Optinmonster

DECEMBER 28, 2023

billion active social media users. If you want to stand out in the competition, you have to leverage both social media and email marketing. billion Internet users in the world. You can’t invest in social media marketing at the expense of leaving out email marketing. Let’s get started! There are about 4.95 That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. Put me in the Primary tab because I want my messages to stand out.”

Burn Rate 82

Burn Rate Opt-out Opt-in Ad Frequency 82

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. This is particularly true if your audience has opted in to your email outreach — which simply means they’re interested in your business and your products or services.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

FunnelEnvy

OCTOBER 2, 2023

Users’ email accounts soon became swamped with spam. Many are wary of filling out forms and sharing their information on websites. The challenge for marketers is that forms are still essential to lead generation and sales. The challenge for marketers is that forms are still essential to lead generation and sales.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Litmus

MAY 20, 2022

But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Read on to find out which factors experts from Litmus, Salesforce , Yahoo , and SocketLabs say you should pay attention to make sure your emails stand the best chance of making it to the inbox. Spam filters operate in many layers.

Marketing AI 94

Marketing AI CAN-SPAM Deliverability Webinar Metrics 94

Zoominfo

APRIL 5, 2023

It’s been more than 50 years since the first versions of email were sent across the ARPANET, and although the technology has scaled to billions of users worldwide, one thing has stayed constant: the “ user@host ” address format implemented by the original developer. Generally, you want a bounce rate that is as low as possible.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

SalesIntel

JUNE 13, 2023

The importance of quality over quantity takes an important seat at the table, and weeding out inactive subscribers, or even those that no longer actively engage with your content can save you time and valuable resources down the line. For better transparency, you can let users understand how you will be using their information or data.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

SmartBrief - Marketing

MARCH 4, 2024

Relevant prizes (branded swag, industry-related products, or services) generate the best subscribers. Create an effective newsletter template An email newsletter that relies on standard template design yet offers useful information is likely to generate opens, clicks and a few conversions.

Newsletter 91

Newsletter Template Email Marketing Design 91

Optinmonster

DECEMBER 22, 2020

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. Spam Filter Testing and Spam Checkers.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Porch Group Media

DECEMBER 16, 2022

Email hygiene is the process of maintaining an email database by removing bad or old email addresses and replacing them with verified, opted-in, reachable email addresses. Increased number of spam complaints. Did you know that personalized email marketing generates a median ROI of 122% ? Avoid Spam Folders.

Tips 52

Tips CAN-SPAM Deliverability Opt-out 52

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Brainrider

SEPTEMBER 21, 2011

Making it easy for recipients of your marketing emails to opt out (or unsubscribe) may seem counterintuitive if you are focused on building your list, but it will actually result in more high quality leads. You will increase spam report incidents. Bottom line: Make it easy to opt in and out everywhere, all the time.

Opt-out 40

Opt-out Email Marketing B2B Marketing CAN-SPAM 40

Martech

SEPTEMBER 29, 2023

And so many choices out there. Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” The tool then creates playbooks for reaching various contacts by role or persona and generates a series of proposed email messages.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Vidyard

JULY 29, 2022

The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of User-Generated vs. Produced Videos 1.2

Practices 96

Practices Examples Best Practices Outreach 96

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

SalesIntel

AUGUST 23, 2023

Compliance and Trust: Opt-in subscribers obtained through sign-up forms, gated content, or subscription boxes are more likely to welcome your emails rather than mark them as spam. This approach also always aligns with regulations like GDPR and CAN-SPAM, ensuring your marketing practices are ethical and lawful globally.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Versium

APRIL 1, 2019

When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. First, it helps to know some of the reasons emails can bounce or be filtered out of the inbox. Opt-in & Quality. Use double opt-in.

Email Campaigns 84

Email Campaigns Practices Campaigns Best Practices 84

ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. So how are your digital products supposed to stand out from the competition? The first step, then, is building out a list of email subscribers. Pop-ups or opt-in forms on your website.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. Mapping out content for each stage of the buyer’s journey makes it easier for content to do its job and for you to increase sales. Lots of spam and unqualified leads enter your CRM (customer relationship management) platform.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Martech

JUNE 8, 2023

Here’s an example from Ace Puzzles: For many brands, the limited-term opt-out has become another step in the email workflow. Its value has also generated an ongoing debate among email marketers. Do customers like the idea of opting out of holiday or event emails? Now, guess what the top opt-out events are.

Opt-out 96

Opt-out Intent Opt-in Trigger Marketing 96

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. For yet others, it may just be an avenue to send out feelers or newsletters with interesting information and specific calls-to-action.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Having a good welcome email automation in place prevents subscribers from potentially unsubscribing or marking your emails as spam further down the track. What is a welcome email?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Outreach

AUGUST 24, 2021

Usually, a high bounce rate means that your emails are getting flagged as spam. Opt-out rate. The opt-out rate is the number of people who unsubscribe after an email is sent, divided by the number of people who received the email. Overall, you should aim for an opt-out rate of less than 1.1%.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Optinmonster

JANUARY 26, 2023

SnackNation offers a tempting free gift to users who are getting ready to leave the website. Double Opt-In Double optin is the practice of sending an automated confirmation email that new subscribers have to click on to finish signing up for your list. Furthermore, double opt-ins are good for removing uninterested leads.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

ClearVoice

NOVEMBER 8, 2021

However, suppose you’re a freelancer or small business owner figuring it out along the way. With the recent iOS 14 updates , Apple users can now opt out of tracking. Final conversion could be purchased goods or products on your website or any lead-generating objectives that drive people off the platform.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Hubspot

JUNE 27, 2018

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Have you heard of CAN-SPAM ?

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Vision6

JULY 10, 2023

Furthermore, since these contacts have not explicitly provided consent to receive emails from your organisation, this can lead to a high spam rate. Use personalisation that goes beyond first name greeting Personalised emails are opened 82% more than generic emails. This can significantly impact user experiences.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

Vision6

MARCH 17, 2023

It’s a form of opt-in marketing that requires customers to subscribe to receive messages. But remember, the contacts still need to have opted-in to receive your messages! Expands your reach Studies have shown that 91% of consumers would opt-in for SMS messages from brands, further cementing its importance in this day and age.

SMS 52

SMS Opt-out Opt-in Paid Search Agency 52

Optinmonster

DECEMBER 1, 2020

Are you totally clear on the ins and outs of permission-based email marketing? But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. In other cases, filling out the form simply isn’t enough and can result in huge legal and financial penalties.

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

PureB2B

JUNE 21, 2022

Before we delve into the drawbacks or benefits of either approach, and how a database of people that have opted-in to receive information about your products and services results in better leads, let’s define our terms. For B2B customers, permission-based or opt-in marketing usually yields stronger leads and, ultimately, more sales.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

Only B2B

SEPTEMBER 7, 2022

Businesses need to learn how to preserve data quality and stop rapid data decay, which is frequently the cause of many business problems, in order to securely transition to the digital era and keep up with the enormous amount of information available out there. Maintain a Verified Opt-In. Data Decay: What Is It?

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Vision6

JANUARY 31, 2023

Like so many staples it’s not always easy to get them right, so we’ve asked our friends at Cumulo9 to help us out with some transactional email tips. Transactional emails are automatically-generated emails that are triggered by a specific action or event, such as a user signing up for an account, making a purchase, or resetting a password.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98