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Building Buyer Personas: How to Drive More Leads for Your Startup

Launch Marketing

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. In this blog post, we will demystify the concept of buyer personas for startups, shed light on their pivotal role, and equip you with the knowledge and skills to create them effectively.

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. Simultaneously, they’re criticised, trolled, and called out on their opinions. Influencer Marketing for Startups. For example, SEO is most certainly a long game.

Startups 213
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What a Fearless Marketer Looks Like in a Scaling Startup

Adobe Experience Cloud Blog

It’s also imperative for success in today’s marketing arena—at the enterprise level and especially in a startup environment. In my opinion, a fearless marketer is someone willing to take risks that their peers and friends aren’t. Fearless Marketer, Startup Edition. What’s a “Fearless Marketer” Anyway?

Startups 134
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The Ultimate Guide to Startups

Hubspot

You might be in the midst of launching a startup. Maybe you’ve planned out your path into the world of startups and have yet to start … or perhaps you’ve simply dreamed about your startup behind-the-scenes. When you hear the word “startup,” what’s the first thing that comes to mind? I’m glad you're here.

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120 Top People in Minnesota Tech on Twitter

Webbiquity

I build startup ecosystems. Opinions mine. All opinions are my own, although coworkers/family agree ~37% of the time. Minnesota IT Recruiter | Minnesota Headhunter, LLC | Blogger | Startup Adviser & Evangelist | Speaker & Consultant on Recruiting & HR | Photos, Sports & Fishing. My opinions are correct.

Twitter 260
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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

But there was a time not too long ago when Groove was a struggling startup wondering why their content marketing efforts weren’t working. They started a blog about their startup journey, including posts like this one, sharing big mishaps that almost cost them big: Image Source. As their audience grew, so did their revenue.

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Most Marketing Sucks: How a Culture of Empathy Can Save It

Marketing Insider Group

At the same time, marketing leaders are faced with colleagues across every function who have strong opinions about what marketing tactics we should deploy. It has destroyed well-known brands and propelled previously unheard-of startups. So we’re stuck between a rock and a very hard place. Digital disruption can be seen all around us.