How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Branded Paid Search.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. To ensure your company or brand names can be found quickly and easily in Chinese search engines, you have to use keyword research tools specific to China. The Dropdown Keyword Suggestions and Related Search. Baidu Search Term Report Tool.

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Get Search Engine Optimized- Fast

Writing on the Web

How do you know if your blog posts are optimized for search engines ? Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines.

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start. percent) had invested in search engine marketing.

What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page

KoMarketing Associates

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. First, and often through the webmaster integration of structured data , Google is able to provide a more detailed search result experience.

Search Engine Advertising in China Starts With Knowing the Market

KoMarketing Associates

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. However, the tools used to execute search engine campaigns are different. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords.

6 online marketing strategies for small businesses

RockContent

There is no denying: Digital Marketing completely changed how companies fight for the audience’s attention in the last years. Investing in online marketing for small businesses is democratic and brings a lot of benefits. Search Engine Optimization (SEO).

Search Engine Results: 3 Tips for Savvy Bloggers

Writing on the Web

Besides, blogs are naturally search engine friendly…Then I thought, oh heck, I trust Brian Clark, let’s give it a whirl and I can always unsubscribe after a month. Now, when I hit publish , I’m confident my post will be understood for the right reasons by those search spiders. You’ve got to optimize your reader-focused content (so the search engines know what you’re writing about). Related posts: Get Search Engine Optimized- Fast.

Buzzwords in Marketing Automation: Search Engine Optimization (SEO)

Lead Liaison

Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Search Engine Optimization and Marketing Automation. You can’t spend any time studying online marketing without reading the term “search engine optimization.” Let’s take a look at what search engine optimization (SEO) is and how marketing automation can help your SEO efforts.

7 search engine optimisation best practices in 2019

Altitude Branding

Whether you’re new to online marketing or a well-seasoned veteran, you know that finding the best SEO strategies can be somewhat overwhelming. Below are 7 search engine optimization best practices that you should follow in 2019. Search engine rankings revolve around inbound links. The key to creating content that is well-optimized is to write for humans, not search engines.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). By Peter Caputa.

Optimizing your Videos for Search Engines

EMagine B2B Blog

YouTube is the second largest search engine on the internet. Online Marketing Search Engine Marketing Social Media YouTubeIn a recent article, a staggering statement has been made. The ramifications of that are big to your content development strategy. You should be making videos. And making them should be a priority. But there’s more to consider than the content and execution of these [.].

6 Must-Have SaaS Tools for Online Marketing of your Business

SendX

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. This is great for B2B marketers because you’re able to showcase your products, office space, or other areas of your business in a completely immersive way, making it possible for your customers to picture themselves in that scenario.

Making Links a Priority within Online Marketing

Biznology

If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links of course have tremendous value in regards to search and SEO. Links have always signaled authority and trust online (long before Google even existed), serving as endorsements from one website to another. Content Marketing.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns.

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. Up-To-Date Market Data. B2B Online Marketing Blog Search Engine Advertising digital marketing paid search Search Engine Marketin

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. This is one way for marketers to get a baseline for establishing deeper keyword research.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. This is great for B2B marketers because you’re able to showcase your products, office space, or other areas of your business in a completely immersive way, making it possible for your customers to picture themselves in that scenario.

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

RockContent

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. And that means there are plenty of opportunities for brands and marketers therein. Many consumers come to Amazon first when they are looking for products online.

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. ” So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing.

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results.

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Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. Throughout the years, my colleagues and I field questions from across the online marketing universe in an effort to arm our clients with the knowledge they need to succeed, and to ensure their brand is getting the most out of its online marketing efforts.

What is Digital Marketing: The Ultimate Online Marketing Guide

RockContent

But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true. Companies have swarmed the internet in recent years to take advantage of this, a strategy known as Digital Marketing. Email Marketing.

Online Marketing Guide for Business Growth

Valasys

If your organization hasn’t yet embraced digital transformation, in the coming days your business growth will also suffer and as a result, you might not be able to stay at par with your competitors online. What is Digital Marketing? Digital marketing in combination with T.V,

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. But it comes as no surprise for B2B marketers. Losing In-Person Events Has Reshaped Many Aspects of B2B Marketing. 39% have added a new marketing channel.

Overview of the Google Ads Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

This can possibly be used by pairing local or regional search with professional services, but it’s generally not something you would run into often. Here are some examples that B2B marketers can use depending on their industry: Structured Snippet Examples for Cybersecurity.

How to Use Google Optimize to Find B2B Paid Advertising Success

KoMarketing Associates

B2B Online Marketing Blog Search Engine AdvertisingWhen it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. I wrote a Search Engine Land column a while back that detailed how to tackle competitive analysis in a typical client engagement.

Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. I included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. Here you go: Top 248 Online Marketers on Twitter. brickmarketing — Brick Marketing.

5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

The days of buying specific parts over the phone are being overtaken by simply shopping online. This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. B2B Online Marketing Blog Search Engine Advertising

Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

A) Pay per click search advertising. B) Search engine optimization. Especially now that rich answers and other search features have pushed the organic listings down. This is generally true , but it depends on the keyword, the landing page, and the search intent. The benefits of organic search. Once you’ve got established rankings, your competitors will have to work pretty hard to catch up to your search result listings.

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Dreamforce 2009: Search Engine Marketing Junkies

Marketo

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. This session kicked off with a general description of what is search marketing, search engine optimization and PPC. .

Nine Online Marketing Mistakes Small Businesses Make

Altitude Branding

Good marketing is a crucial element for every business’s survival and success. A well-planned marketing strategy can do wonders for your small business. Online marketing is rapidly taking the lead among all other forms of marketing. Not marketing your website.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Note: We have grouped the tools into different categories based on the best match, but many of these tools can be used across online marketing tactics. .

The best online marketing strategies to try in 2020

RockContent

But among all lessons we learned, there is one we want to discuss in this article: Digital Marketing. So, why not take a moment to talk about examples of a great online marketing strategy? Times like these mean more competition and less budget when advertising online.