Automating your marketing through the B2B customer journey: an interview with Rich Herbst

Biznology

The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. When I was working on my MBA years ago, I had in mind a career in strategic marketing, but with some sort of entrepreneurial slant. We started Ascend Marketing in 2004, and it’s been a fun and interesting ride. Our specialty is Journey Marketing – particularly highly automated journeys – and it requires a different approach.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Positioning: How To Test, Validate, And Bring Your Idea To Market

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways

Marketo

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. In our booth we had lots of people play our online marketing game modelled after You Don’t Know Jack. Shouldn’t we always view Marketing as fun and gratifying? It’s no secret; the role of marketing has changed.

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

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What’s Happening in the World of B2B Online Marketing?

EMagine B2B Blog

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: The B2B Buyer Journey: Moving From Catalyst to Closer with Content. Crain’s BtoB Magazine and Bizo surveyed B2B marketers and found that the sales cycle has lengthened for 43% of B2B companies.”

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BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Marketo

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.   But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Focus on the 3 to 5 key metrics for your email marketing program and the rest will follow.

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. Industrial sales are different from online consumer retailing and so the e-commerce experience has to be different too.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. Inbound Marketers – For Marketing Professionals.

B2B Lead Generation Blog: Inquiry management and search marketing strategy

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 This is true offline and online. This is true offline and online.

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Positioning: How To Test, Validate, And Bring Your Idea To Market

B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Validating direct marketing lists. Positioning: How To Test, Validate, And Bring Your Idea To Market

B2B Lead Generation Blog: 10 things marketers will focus on in 2005

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Positioning: How To Test, Validate, And Bring Your Idea To Market

Online Reputation? 4 Tips

Writing on the Web

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time. In fact, having a good online reputation is essential to branding yourself or your business. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company.

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The Art of Advanced B2B Email Marketing: Email Rendering

Hinge Marketing

We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. The top 10 email clients and their percentage of the market share as of March 2014 are: #1 Apple iPhone 26%* #2 Outlook 14%* #3 Apple iPad 12% #4 Gmail 11% #5 Apple Mail 8% #6 Google Android 7% #7 Outlook.com 6% #8 Yahoo! Online Marketing

B2B Lead Generation Blog: Lead Generation for the Complex Sale on wsRadio.com

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Positioning: How To Test, Validate, And Bring Your Idea To Market

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Link: Online Marketing Blog: RSS Your Search Engine PR - Daily Search Marketing News.

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Lead reengagement gives you more out of your investment

B2B Lead Generation

Lead reengagement is one of the most powerful ROI tools marketers have available to them. That's why I thought you'd find these two articles published this week in BtoB Magazine relevant. In the following article, I'm interviewed by BtoB writer Christopher Hosford and share some trends in what he calls lead recycling (I prefer to call it lead reengagement) and I explain what we do at InTouch.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research Defining the Modern Marketer.

How to write for social media

Biznology

Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).

Good Reads for B2B Marketing - Staple Yourself to a Lead

Pointclear

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. B2B marketing exec, Michael Brenner confirms that today’s B2B buyer is overwhelmed with the amount of product-centric content on the web.

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Don’t Underestimate Industrial Marketing’s Contribution to Sales

Industrial Marketing Today

I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. I have had many conversations where I have heard the other person tell me that they’ve never had to actively market their products and services before. Marketing keeps you in sales.” From BtoB LinkedIn group ).

Content Anticipation: E-mail Holds Interest between Issues

Biznology

Sometimes, I have to stop and look at which online marketing techniques I respond to. I have that relationship with BtoB Magazine and their other properties that centers on this very concept. I look forward to getting the latest issue of BtoB Magazine. BtoB Magazine is usually a quick read with good information presented in a clear manner. BtoB has done a nice job of making me a fan and I recommend their suite of offerings to anyone.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal.

B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it.

Nearly 40% of Marketers Plan on Budget Increase in 2010

The ROI Guy

According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. Of most importance ito marketers is generating revenue, and participants see lead capture as thier number one initiative according to the survey, particularly increases in on-line spending. B2B Marketing B to B Alinean Lead Generation

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Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. That mindset is even more important today if you don’t want to drown in the deluge of online content.

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.”

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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. Our Director of Online Marketing, Casie Gillette , will be presenting alongside a group of highly talented search professionals including Kristy Bolsinger , Ric Dragon , Adam Schoenfeld , and Eric Werner , discussing the top social media tactics for search marketers. Content Marketing World.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website High-Performance Email Marketing for Attracting and Engaging Industrial Buyers by Achinta Mitra on October 2, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Strategies In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.”

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Top 40 Twitter Feeds You’re Not Following

Oracle

Sharon Baker – A freelance writer with corporate clients, Sharon finds and shares tips on content marketing and writing. Daniel Burstein – Daniel oversees all content coming MarketingSherpa and MarketingExperiments, and provides provactive opinions on marketing. Dan Darcy – Dan, VP of Product Marketing for salesforce.com, shares views on tech, social media and business. John Ellett – CEO of digital marketing agency nFusion, John finds great content on the digital world.

B2B Lead Generation Blog: On Alignment between Marketing and Finance

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

What eMagine Customers are Saying: Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Jeff Kubick, Vice President, Marketing at DSCI Corporation , Greater Boston Area. ” Earle Phillips, Marketing Consultant at The Phillips Group, Providence, Rhode Island Area.

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B2B Lead Generation Blog: Sales Leads Are Too Valuable For Sales People Alone

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 He shows the folly of marketers who throw sales leads over the wall and expect sales people to catch them.