Why a Square Logo is Better for Online Marketing

B2B Marketing Traction

Because more and more online and electronic logos display best in a square format. The Problem with Online Logos. Here’s how my company logo and a couple service logos display on my Facebook company page: LinkedIn also displays logos in a thumbnail on its company pages, so the problem crosses over many online uses, especially in social profiles. Facebook LinkedIn Marketing Implementation Social Media/Web 2.0

Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 social tagging and its impact on marketing practices. First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0

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Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 The percentages shown below are the proportion of total Web 2.0 This list includes the top 10 general-interest sites as well as three special-purpose Web 2.0 There you have it, the best of the general-interest Web 2.0

Social Media & SEO: Are You There Yet?

B2B Marketing Traction

It’s important to be realistic about your expectations for online marketing. Send out optimized press releases online. Social Media/Web 2.0 marketing SEO social mediaWhen will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog. Up to three months for social media messaging traction.

Branding & Entertainment? Web 2.0? Pick an Event, a Coast and a Discount

WebMarketCentral

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. For brand marketers, the L.A. RoadShow is a global event that brings brand marketers together with 100 marketing execs from 40 top entertainment companies. On the other side of the country, the Web 2.0 Web 2.0

Why Your B2B Marketing Needs a Hub and Spoke System

B2B Marketing Traction

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” Many buyers go online to source information for their buy decision.

What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

When it comes to your B2B online marketing, make no mistake. Bad Online Headline Examples. Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples. 25 Eye-Popping Internet Marketing Statistics for 2012.

Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. With traditional marketing, there’s not a lot you can do with just three weeks before a show. But, as a Certified Inbound Marketing Professional, I knew that certain online marketing tactics had a chance. I also pushed out highly optimized content online before the show. LinkedIn Social Media/Web 2.0 b2b marketingTweet.

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Social media is still a relatively new tactic in town for B2B marketers. Have a strategic vision of how social media fits into marketing as a whole. I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site. Social Media/Web 2.0

Social Media Success Stories

Anything Goes Marketing

Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. StubleUpon , Digg , Facebook , Blogger , web 2.0 tools , online marketing. Tags: Blogger social media RSS search social bookmarking Twitter viral marketing online communities Web 2.0.

Driving More Web Traffic: The Community Effect

Anything Goes Marketing

Come on, what's wrong with you? :) ) and playing with your friends online. Like a slot machine, Xbox (Microsoft) makes you not only shell out for the system and the games but if you want to play online, you need an Xbox Live subscription. How does this relate to driving web traffic? Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 How do You Capture the Online "Gaming" Effect?

Who will be the Next President? Mr. or Mrs. Widget

Anything Goes Marketing

Widgets are becoming more and more popular these days as additional tools for marketers. There are different types of widgets but I will be focusing on web widgets as I found a great one for all of my American friends. According to Wikipedia, a web widget is a small piece of code that you add to a web page. Market to your prospects. Tags: online marketing Web 2.0.

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. While it's hard to disagree with the 97% of marketers who believe that social media will complement (not "compliment" — a rare MarketingSherpa word usage error !) The confusion stems from where social media fits in the marketing mix. Social Tagging Web Marketing

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How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Here are a few “what you should not do&# tips based on the 3-5 pitches per day we get at Online Marketing Blog: It should go without saying not to pitch irrelevant stories, but all those PR interns out there hacking away make it so. That’s great, but what does it have to do with search marketing?

Does Your Business do Podcasts? It Should

Anything Goes Marketing

It really works and I come away from the podcast with some better insight into the sales and marketing process. I Need Podcasts Like I Need a Hole in my Head" I hear the Mr. Busy Marketer saying "OK, we already have those goals and we are achieving them through our existing initiatives. This is typically coming from someone in marketing who has just enough time to complete their existing marketing initiatives let alone this new podcast schmodcast stuff.

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 2, 2010 4 Subscribe The 4 Most Common Mistakes in B2B Content Marketing Share One of the largest challenges facing online marketers is how to create and utilize content that resonates and then delivers the targeted leads that sales is looking for.

Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

Slideshare , for those who are unfamiliar with the platform, is a Web 2.0 Today, with integrations and cooperation between platforms, various online forms can be used to drive your marketing funnel (as long as you can access the data). It even has the ability to integrate with marketing automation software such as Marketo. SlideShare enables viewers to copy an embed code to place within blogs, web pages, presentations, and more.

3 Reasons it's Tough to Measure the ROI of Social Media

WebMarketCentral

Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case. Tags: Web 2.0

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here. At times, marketers set these up and then forget about them. Using this technique demonstrates that marketing is at the top of their game.

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

What are the most popular Web 2.0 Exactly how helpful is online video as as search marketing tool? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 It pulled in more than 80,000 views in only one month by producing and posting 28 amateur-style videos for the Web.

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." Is Your Online Marketing Strategy All Tweet and No Meat? Tags: Web 2.0

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How can you create effective online video content on a budget? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. 6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.

Everything You Need to Know About Twitter You Learned from Grandma

WebMarketCentral

There are many individuals that I admire in the online marketing space, like Paul Dunay , David Szetela , Ardath Albee and Ian Lurie. She may be more hip than you think. ** technorati tags: Twitter etiquette online marketing Paul Dunay David Szetela Ardath Albee Ian Lurie Habitat Iran election aftermath customized Twitter landing page @pistachio cool-Twitter background-image @Tony_Mandarich Twittersphere del.icio.us Tags: Web 2.0

How do you allow prospects to get closer to your product?

Anything Goes Marketing

Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Call it web 2.0 or the YouTube generation - whatever - people expect more from the web and they expect more from your website. I'm finding more and more that the car manufacturers are at the forefront of this movement to take the web to the next level.

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. You can follow any responses to this entry through the RSS 2.0

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. You can follow any responses to this entry through the RSS 2.0 link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing.

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career. This entry was posted on Wednesday, April 6th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation.

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketers Hold Off on Killing Traditional Media And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year. You can follow any responses to this entry through the RSS 2.0

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them.

The Ghost Blogging Debate Done Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Schaefer , another excellent blogger and marketer. You can follow any responses to this entry through the RSS 2.0 link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

RSS 100

How to Fail at Social Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. But wait, that’s not new… is back to marketing 101 you’d think, no? You can follow any responses to this entry through the RSS 2.0

More Free Marketing Knowledge

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Knowledge I love the internet. That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. Quality varies: [link] Can you recommend other resources for free marketing knowledge? You can follow any responses to this entry through the RSS 2.0

RSS 108

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Explaining Social Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. You can follow any responses to this entry through the RSS 2.0 link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?