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How Zoosk implemented testing to optimize newsletter yield

Liveintent

With some help from LiveIntent and a thoughtful testing strategy, Zoosk improved its newsletter performance with surprising results. Part of this real-time process is triggered emails, which provide updates on matches, activity on the platform, and suggest matches to users. Opportunities for optimization. Check out our video explainer.

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How to create a newsletter in under 30 minutes

ConvertKit

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

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4 Metrics You Should Add to Your Email Reporting

Litmus

Try asking about what topics they want to hear about in your newsletter or what features they want next for your product. Especially for newsletters where the primary goal may just be to read the content. Or you can just have fun with it to grow your relationship with your audience.

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Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

At the cost of a few dollars per month, email marketing solutions help you build email lists, create newsletters, and analyze your email campaigns. There are over 30 renown email marketing tools , however, in this article, we will only compare Wix email marketing versus Mailchimp. How Do They Compare?

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4 more ways to make your email marketing more effective

Biznology

One of our favorite set of metrics helps compare mobile usage and desktop usage. It’s easy enough to see basic access numbers for both platforms, but you should also have a look at click-through rates on both and how they compare to one another. Trigger-happy. You find it so interesting that you subscribe to the newsletter.

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It’s time to say goodbye to your email open rate

Martech

For example: Newsletters may have more consumer-oriented inboxes. Most email marketing platforms record an “open” when a pixel is triggered. If you consider your own reader behavior, you could be missing the impact of something like a newsletter, where a recipient can read and enjoy lots of content without clicking through to anything.

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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

Automation: Your series of emails are designed to be sent at predetermined intervals or triggered by user actions. Behavioral triggers: Drip campaigns can be triggered by specific actions like clicking a link or downloading a resource. An automation trigger like a user sign-up sets the next stage of the customer journey.