5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Let's delve into some examples of PR strategies and tactics that should have been retired long ago. The 5 Timeless Tactics of PR.

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.

Why you need a strategic approach to your LinkedIn network

Biznology

The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and collectively. How your LinkedIn network affects social media efforts. Your network grows exponentially.

PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Because so much of PR is intangible, and offers long-term results, it does not fit into a common financial mold when it comes to metrics. Why do PR professionals need to show measurable results now?

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How B2B Marketing is Changing in 2018

one-to-one meetings; networking events. IQPC, CX Network) 3 Industry analysts (e.g., 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

5 Powerful Trends That Will Shape Your PR Tactics

B2B PR Sense

PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach. A new report from Cision sheds light on the important issues and changes of the PR profession in 2017. Top B2B PR Mistakes to Avoid [Infographic].

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35 Stupendous Social Networking Facts and Stats

Webbiquity

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.

Book Review: Social PR Secrets

Webbiquity

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Another core element of social PR is having an online newsroom on your corporate website.

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B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. Within the Cision survey, 63% of respondents cited the press release as their most valuable piece of PR content. 8 Innovative Ways to Think Big in Your B2B PR.

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8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. Successful PR, however, is all about pushing boundaries, embracing new techniques, and staying ahead of the curve. 8 Ways to Bring Big Ideas to Your B2B PR. 10 Simple Strategies to Boost Your B2B PR Campaign.

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The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. Where is PR headed? PR constantly evolves as new products develop and new trends emerge. PR constantly evolves as new products develop and new trends emerge CLICK TO TWEET. B2B PR Tips and Trends

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PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? Sometimes all it takes is knowing the right PR strategies for startups to get your business the exposure to catapult you to success. Why PR Is Important for Startup Success. PR has made a big difference for many budding businesses.

The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Upgrade content calendar with PR.

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5 PR Strategies That Will Amp Up Your Business

B2B PR Sense

Strong PR strategies keep you on course as your business moves ahead. How to Develop Your Own Successful PR Strategy. What social networks are they on? Use such programs as Google Analytics or AirPR to measure your PR efforts. 5 PR Strategies That You Need to Use.

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8 Misleading Myths About B2B PR in Social Media -- Obliterated!

B2B PR Sense

Yet, if you want to succeed at B2B PR, it's necessary to explode the myths. Let's Obliterate the Myths Surrounding B2B PR and Social Media. In the digital age, traditional B2B PR tactics may not get a hearing. Does this mean, though, that former PR tactics no longer hold sway?

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. At Onalytica we have been looking closely at the transformation of PR as we know it. We were interested in seeing which PR professionals and brands were leading the online discussion.

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31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. People expect to hear back from the brands they interact with on Twitter and other social networks. Get social PR right.

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6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. 6 New B2B PR Rules You Can't Ignore.

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B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Social media has become so valuable to PR that the two are now inextricably linked. This means that if you want to succeed in PR, you have to leverage social media within your strategy.

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How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.

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Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Now more than ever it is important for PR professionals to incorporate influencer marketing, content marketing, and analytics into their PR strategy. 17 PR Tools to Make Your Job Easier.

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7 Killer B2B PR Trends That Will Ring In New Opportunities for 2017

B2B PR Sense

B2B PR constantly changes and evolves from year to year -- so it’s no surprise that on the brink of 2017 we find ourselves faced with new B2B PR trends that will shape our content and strategies for the upcoming year. A lot happened in 2016 in and out of the B2B PR sector.

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How to Use B2B PR in SEO to Boost Your Results

B2B PR Sense

Have you thought about using tactics typically reserved for PR in SEO ? For years now, people have focused on the differences between PR and SEO -- you’re either an expert in one or the other. When SEO PR service professionals incorporate PR tactics into their SEO strategy, we see an uptick in positive results. This should come as no huge surprise -- after all, SEO and PR work toward many of the same goals, including brand awareness and credibility.

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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014.

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5 Important Changes to the B2B PR Rule Book, and Why It Matters

B2B PR Sense

It's an exciting time to be involved in PR. Yet, the methods for B2B PR have recently changed. Find out how the new rules of PR affect your B2B company. Welcome to the new era of PR and B2B content marketing strategy. It’s not true in B2B PR. B2B PR

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3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

What is the goal of your B2B PR? How can your PR efforts help you to consistently deliver high quality B2B leads? Let’s look at 3 tools that you can pull out of your PR toolkit to get the job done right. The Perfect B2B PR Toolkit to Getting B2B Leads. B2B PR Leads

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Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts. I’m not saying we fire all PR people. Is this the new model for PR?

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27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. How can PR pros best utilize content in this environment? What do PR pros need to know about SEO?

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7 Startup PR Strategies That Will Bring You to the Top

B2B PR Sense

Startup PR can be a rough sea to navigate in the beginning. It’s important to know what these goals are, align your message with them, and incorporate them as part of your PR strategy. Startup PR Strategies to Help Your Next Press interview.

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing).

6 Sure-Fire Ways B2B PR Takes You From Anonymity to Thought Leader

B2B PR Sense

Four words: B2B PR Thought Leadership. B2B PR and Thought Leadership Join Forces Online. You likely have social media profiles already, as part of your B2B PR, but it's time to update them to coincide with your new personal brand. Get Out There - The Root of All B2B PR.

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15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

Your PR strategy doesn't have to be one of them. Thanks to a number of online tools and resources, small business PR does not have to break the bank. We have assembled a simple, but effective, list of budget friendly PR strategies (some of them even free!)

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. PR and SEO.

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How to Succeed In B2B Small Business PR With Social Media

B2B PR Sense

Then create a killer B2B social media strategy that will amplify your small business PR. Join forums, Facebook pages, and any other networks or groups where they gather. Visual content is a must if you want to take your small business PR to the next level. B2B PR

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

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Thought Leadership PR: How to Strengthen Your Business

B2B PR Sense

Thought leadership PR is especially necessary for the B2B business landscape. 5 Clear Benefits of Thought Leadership PR in B2B. LinkedIn is one of the top networks to go for thought leadership content -- especially in the B2B space. This consistency should also be evident on LinkedIn and other social media networks. Be helpful and consistent in your thought leadership strategy, including content creation and engagement on social networks like LinkedIn.

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How to Boost Your Thought Leadership PR with a Powerful Personal Brand

B2B PR Sense

A personal brand is like a powerful fuel for thought leadership PR -- and when used correctly with other PR tactics, it can skyrocket your success. Adds to Your Network. It also makes it easier to network with people at in-person events.

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Eight media relations tips most PR pros totally miss

Biznology

That’s a shame, since the tools PR professionals can use to be a resource and even an ally to reporters are richer than they’ve ever been. Nevertheless, the vast majority of PR pitches I receive today look about the same as they did in 1995. This attitude sells PR short.

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Remember to market to your own influencer network

Biznology

Instantly access your network and communications anywhere. Finally, I had the opportunity of being on the panel of Shel Holtz’s PR podcast, For Immediate Release, for a second time. The post Remember to market to your own influencer network appeared first on Biznology.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

3 Ways to Improve Media Relationships With Social Networking

Fathom

Networking, according to businessdictionary.com, is “creating a group of associates and keeping it active through regular communication for mutual benefit.” When it comes to placement p i ck-up, networking and relationships are vital.

Blogger outreach is more PR than social media

Biznology

Do you appreciate your blogger network? Bloggers at the Center of Your Platform: Strategies for Marketers and PR Professionals (business2community.com). Blogger Outreach: Building a Powerful Network of Influencers (business2community.com).

How to Craft a Strong B2B Social Media Strategy That Supports Your PR Goals

B2B PR Sense

Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations. Social media is what takes the Clark Kents of the PR industry, and turns them into Supermen. You can use social media for B2B as a tool to empower PR professionals to do their jobs better and more efficiently. How Social Media Has Impacted PR. How to Use Your B2B Social Media Strategy to Rock Your PR.

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