Content Marketing Institute

MAY 22, 2018

Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Convince & Convert

APRIL 5, 2016

To see the full list of 25 top mayors, visit the special microsite and download the entire report. Thank you to DCI for putting this interesting report together, and thanks to RivalIQ and LittleBird for the data. Martin Walsh – Boston, Massachusetts. Andy Berke – Chattanooga, Tennessee.

Twitter 88

Twitter Microsite Peer-to-peer Best Practices 88

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

ClearVoice

JANUARY 30, 2020

When your proposal includes more than just an idea, a research plan, and similar samples, you’ve gone beyond just story pitching into strategy and marketing — and you need a better presentation to sell that big plan. Beyond creative services agencies , many other fields including urban redevelopment and market research use case studies.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Webbiquity

OCTOBER 4, 2013

There are a dozen reports under the “Audience” tab alone (not counting “custom” reports). Every report means something to someone, but which are most important from a small business perspective?The One of the most actionable reports for SMBs is the All Traffic report. The short answer? Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

There are a dozen reports under the “Audience” tab alone (not counting “custom” reports). Every report means something to someone, but which are most important from a small business perspective?The One of the most actionable reports for SMBs is the All Traffic report. The short answer? Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Content4Demand

DECEMBER 6, 2018

According to research from Salesforce , 65% of B2B buyers say they’d switch brands if a company didn’t personalize their communications. Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

ClearVoice

JANUARY 30, 2020

When your proposal includes more than just an idea, a research plan, and similar samples, you’ve gone beyond just story pitching into strategy and marketing — and you need a better presentation to sell that big plan. Beyond creative services agencies , many other fields including urban redevelopment and market research use case studies.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Webbiquity

DECEMBER 10, 2013

The roads less traveled: less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%), mobile apps (28%), podcasts (26%), print newsletters (22%) or gamification (10%) for marketing.( Cox Business ). Cox Business ). Cox Business ). iMedia Connection ). Social Media Today ). DeSantis Breindel ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Hinge Marketing

JANUARY 3, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. Thought leadership can take a variety of forms, from blog posts and technical papers to research reports and video. If the president-elect’s commitment to the nation’s infrastructure comes to fruition, the problem is only going to get worse.

Trends 54

Trends Planning Advertising Agencies Microsite 54

Hubspot

OCTOBER 28, 2020

As we reported in March, the initial impact was painful on businesses. But we hope this report from our customer base provides a helpful reference as businesses enter the next quarter, and that the insights are useful to you in some way. To explore the accompanying dataset on your own, you can find our interactive microsite here.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Content Standard

DECEMBER 6, 2023

Alternative Title: Research-Based Content Recommendations for Healthcare Vendors So far in this series, we’ve explored how to use an existing market research report to inform healthcare content marketing and content strategy. We’ve kept things pretty high level, but today, we’re going to dig into specifics.

Work Management 74

Work Management Marketing Management Top of Funnel RFP 74

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. As reported by the Junkee Media team: AWOL beat all of its KPIs over a 12-month period, earning more than 2.9

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. 2022 Content Preferences Survey Report, Demand Gen Report. 2022 Content Preferences Survey Report, Demand Gen Report. Content Hubs Support SEO Strategies.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Anything Goes Marketing

JUNE 29, 2009

A recent Aberdeen Research report has proven that this technique can dramatically boost response rates. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite.

Tactics 100

Tactics Automation Personalization Planning 100

Contently

MARCH 21, 2017

Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. They can also track and report on deliveries, opens, and clicks. b) Multi-touch Reporting. Grand View Research, 2020). b) Optimum Email Deliverability. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Content Marketing Institute

FEBRUARY 5, 2019

research Click To Tweet. The film also supported the release of the charity’s new report on the subject, Reclaiming Dreams. As definitions go, it’s a good start; but it doesn’t really get to the heart of what sets efforts like BMW’s The Hire apart from other forms of content marketing, let alone why 74.5% USCAnnenberg ?#research

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

The ROI Guy

DECEMBER 10, 2011

Marketers continue to invest a substantial portion of their marketing budget on content, with new research from the Content Marketing Institute and MarketingProfs indicating that content currently consumes 26% of marketing budgets on average. So what were the differences between average/ low performers and best in class?

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Contently

APRIL 28, 2016

Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels.

Class 60

Class Paid Search Agency Companies Allocation 60

Bluetext

JANUARY 13, 2019

Take, for example, a recent frustration the Graduate Management Admission Council was having with engaging with prospective MBA students on its microsite, CallingAllOptimists.com. Communicating your own message by listening to their needs first will always prove to worth the research, planning, and testing effort.

Personalization 33

Personalization Planning Work Management Marketing Management 33

Hubspot

JULY 7, 2020

But we hope this report from our customer base provides a helpful reference as businesses enter the next quarter, and that the insights are useful to you in some way. To explore the accompanying dataset on your own, you can find our interactive microsite here. What We're Seeing Today: A Q2 Snapshot.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). ” Today’s sales prospects, buyers, and researchers don’t want to merely be passive audiences or consumers of information.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SnapApp

JUNE 14, 2017

. You can find studies and reports that tell you audiences today crave longer content. That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. 17 Examples of Masterful Microsites. .

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Marketing Insider Group

JANUARY 28, 2015

In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have. And their fans create content at a rapid pace: AdAge reported that it would take almost three years to watch all of the video content that GoPro users uploaded in 2013.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

by Carol Fox In The Rise of the Revenue Marketer , part of Marketo’s Revenue Masters webinar series, Pedowitz Group CRO Debbie Qaqish and Andrew Gaffney of the DemandGen Report come together to discuss what it takes to be a Revenue Marketer. Do your research: You don’t know what you don’t know.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Bluetext

JANUARY 13, 2019

Take, for example, a recent frustration the Graduate Management Admission Council was having with engaging with prospective MBA students on its microsite, CallingAllOptimists.com. Communicating your own message by listening to their needs first will always prove to worth the research, planning, and testing effort.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. You set up a detailed workflow, filled with smart lists and triggered email series to nurture the leads who download this report. On-page SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

WebMarketCentral

JULY 7, 2008

Here are a few more nuggets of wisdom mined from the report. However, as the MarketingSherpa report points out, "This is NOT a short-term strategy. MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

QuanticMind

SEPTEMBER 13, 2018

Unless you run a one-person microsite, there’s too much work for one person to manage. Per Moz’s reporting back in the days of PageRank, Google eventually determined that redirects from HTTP to HTTPS would pass on all of their link equity. Gathering the Team and Identifying Roles. The people on your team should fill a number of roles.

Search Engine Marketing 43

Search Engine Marketing Paid Content Search Marketing SEM 43

Martech

OCTOBER 4, 2022

Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. billion in 2026, a compound annual growth rate of 15.7%, according to the Business Research Company. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. billion in 2022 to $11.75

Enterprise Management 125

Enterprise Management Marketing Management Budget Programs SIC 125

Outreach

AUGUST 9, 2021

Because call analytics is also a technology, it automates key elements of tracking and reporting. Suppose your marketing team creates a microsite to promote a new product. The microsite includes a set of landing pages and a free download, each with their own link to call for a free demo.

Sales Management 98

Sales Management Marketing AI Marketing Budget Analytics 98

Webbiquity

JULY 10, 2018

Keyword Research Tools for SEO and SEM. Keyword research tools help you understand the specific words and phrases your potential future customers are using when they are seeking to solve the kinds of problems your product or service addresses, or for information about specific types and features of products relevant to your offerings.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Batch Email Marketing Email marketing is the ability to create WYSIWYG emails and newsletters with easy to use design tools; send emails to groups of customers and prospects; and track and report on deliveries, opens, and clicks so you get a complete view of email performance. campaigns, landing pages, emails, reports).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48