KoMarketing Associates

MAY 1, 2013

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. The report, which highlights responses from more than 1400 B2B software marketers across the U.S.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Their range of services includes content marketing, brand consulting, digital marketing, and more. Case Study: Vero was assigned to drive awareness and discovery of Booking.com’s diverse range of accommodation options.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Customer Experience Matrix

NOVEMBER 18, 2009

Every vendor cites a different revenue range for its "sweet spot" but $50 million to $500 million might be typical. They also tend to have a broader range of supplemental capabilities, such as support for telephone call centers. Pricing tends to be higher and more complicated, allowing buyers to pay for specific components as needed.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Unlike sidebars and widgets, microsites are like websites within websites.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

readwrite

MARCH 9, 2017

In reality however, we have seen a broad range of VR content from brands. These channels include pre-roll/display ad inventory, sponsored editorial, microsites, and even Snapchat. Initially we thought VR experiences made sense for Travel and Real-Estate. The nature of their products is one that aligns well with a 360° experience.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

SnapApp

DECEMBER 21, 2015

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. Depending on your goals, using a broader range of platforms can help you reach a wider audience. Business2Community. iTunes Podcasts. Slideshare.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Contently

MARCH 21, 2017

The site launched in May of 2015, and unlike the company’s other blogs , which tend to focus solely on real estate, it addresses a broader range of topics like avant-garde design and the future of charging stations for electric cars. The content is organized into four sections: Trends, Places, Economy, and Industry.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

SnapApp

JANUARY 24, 2017

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Each piece of content was easy to use, integrated with the company’s marketing automation, and used a broad range of content types for maximum user experiences. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Each piece of content was easy to use, integrated with the company’s marketing automation, and used a broad range of content types for maximum user experiences. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Webbiquity

FEBRUARY 14, 2010

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Contently

APRIL 28, 2016

The site launched in May of 2015, and unlike the company’s other blogs , which tend to focus solely on real estate, it addresses a broader range of topics like avant-garde design and the future of charging stations for electric cars. The content is organized into four sections: Trends, Places, Economy, and Industry. .”

Class 60

Class Paid Search Agency Companies Allocation 60

BenchmarkONE

NOVEMBER 21, 2019

And as the digital marketing landscape expands, so too does the range of services and specialties that an agency has to provide. 1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. 72% are offering content marketing services. 70% are offering email marketing services.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Content Standard

MAY 8, 2018

A wide range of media sites arrange their articles and videos so that when one is finished, the user moves seamlessly into another, related piece of content. This is the business goal at work: Heineken is using an interactive microsite to engage prospective employees and fill their well with prospective talent.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Content Standard

JULY 7, 2015

In a recap of a recent Forrester Wave Report, Tyler Lessard, chief marketing officer at Vidyard, stresses the importance of using online video to access a wide range of customer insights, not just views. Videos should always lead the viewer to another level of the brand experience, such as a microsite, video channel, or blog post.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

TrustRadius Marketing

OCTOBER 25, 2018

of product revenue, now their commissions range from 1%, for promoting video games, to 10%, for promoting luxury items. Blogs, social media platforms, streaming sites, email lists, popular websites with high volumes of traffic, focused microsites, and more are leveraged by affiliates at home in those settings. Why Does It Work?

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. ” This ranges from creating a custom dashboard with the latest on-demand tools to interacting with attendees directly (by name) during the online event.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Hubspot

MAY 1, 2017

That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior. To answer, customers were redirected to a microsite where they would fill in responses, as well as the email address of the person they wanted to travel with.

Personalization 100

Personalization Brand Identity Branding Planning 100

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. The metric then settled in the 15-20% range throughout May and June, and currently sits at 20% above the pre-COVID benchmark. This data is based on benchmarks calculated using weekly averages from Q2 vs. post-holiday weekly averages from Q1.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

chiefmartech

DECEMBER 19, 2016

A microsite. If you doubt these things will apply to your business, you should browse the range of Slack apps and Alexa skills available today — with hundreds more on the way.). Let’s step back to consider how “simple” our digital environment has been. ” A website. An e-commerce store. A landing page.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

WebMarketCentral

MARCH 6, 2009

A broad range of sites of sites are displayed here, from real estate and interior design to a comedy troupe, a personnel agency, a hotel, and a cool retro Sony microsite. This portfolio displays several examples of beautiful and creative website designs by Joe Edakkunnathu.

Design 20

Design Marketing Websites Best Practices Microsite 20

Webbiquity

JULY 10, 2018

Redesigning a website is a significant undertaking; even a fairly small, simple business site can easily run into the low five-digit range once planning, project management, development, content, image sourcing, and optimization are all factored in. You may use content planning and development tools to help create those.

Paid Content 212

Paid Content CMS Development Design Optimization 212

WebMarketCentral

SEPTEMBER 29, 2009

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Content Standard

JANUARY 25, 2017

M&G: Microsite vs. Media Site. The microsite is somewhat of an antiquated content strategy. Oftentimes microsites are static, missing the obvious benefits of consistent publishing around subjects that the brand would like to build online authority around. But there were inherent problems with this approach.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

ClearVoice

NOVEMBER 22, 2021

Landing pages and microsites. If you’re just starting out, I recommend aiming for the lower end of this range and increasing your spending as you continue testing and you determine what works best for your brand.” Here are some small business content marketing tactics : . Advertorials or native content. Blog posts.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Vidyard

SEPTEMBER 11, 2015

For event registration, I like using event platforms that allow me to do at least four basic things: create an attractive landing page with ease and in a timely fashion; recognize sponsors with logo placement; provide a basic range of registration options (eg.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

WebMarketCentral

AUGUST 1, 2008

On-Page SEO by SEO-Space Thoughts on the relative importance of on-site SEO efforts vs. link building (do the on-site stuff first) and the use of microsites for expanding external links. The SEO Industry Survey Results by SEOmoz A wealth of data about working in SEO, with an interesting high-level summary as well as links to detail data.

SEO 20

SEO SEM Best Practices Buzz 20

ClearVoice

SEPTEMBER 22, 2020

Over-the-counter health-related products : Brands and manufacturers want to generate sales and interest for a wide range of health-related solutions, available in-store, and online. .” A few examples are: Pharmaceutical companies and brands : Today’s consumer expects to get insights into drug uses and new trials.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Vidyard

SEPTEMBER 11, 2015

For event registration, I like using event platforms that allow me to do at least four basic things: create an attractive landing page with ease and in a timely fashion; recognize sponsors with logo placement; provide a basic range of registration options (eg.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

For event registration, I like using event platforms that allow me to do at least four basic things: create an attractive landing page with ease and in a timely fashion; recognize sponsors with logo placement; provide a basic range of registration options (eg.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

SnapApp

OCTOBER 8, 2015

With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs. Stay tuned!

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

BDB

FEBRUARY 1, 2023

In an era of burgeoning marketing technologies, we have the opportunity to leverage a wide range of increasingly sophisticated tools and platforms to meet specific communications needs.

B2B Marketing 26

B2B Marketing Video Marketing B2B Lead Ranking 26

Strategic-IC

JULY 2, 2018

These enable a range of IP targeting, domain-based targeting, geofencing keyword and third-party cookie targeting to precisely segment content to key accounts. For example, HubSpot combines CRM, marketing automation and content management in a single platform for increased visibility. A CMS (content management system).

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management CMS Development 48

chiefmartech

FEBRUARY 19, 2018

But it also covers a range of other software-inspired ideas for better marketing, such as running innovation pipelines, platform thinking, pace layering, unlocking the talent of 10X marketers, and applying the hacker ethos to marketing management. You could say it was simply a fancy approach to landing pages and microsites.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Outgrow

MAY 21, 2020

Its range of services will take care of your integrated content requirements. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. Above all, it helped deliver +23% YOY growth. 65% of the volume gain was now coming from new buyers. iProspect is an agency based on data, expertise, and technology.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. There is some social behavior tracking and detailed reporting on movement through buyer stages, as defined by score ranges.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

ClearVoice

JUNE 20, 2019

Available categories are based on a wide range of verticals, such as Technology & Telecoms, Fashion, Artisan, Not-for-Profit, and Transport & Travel. The Brand Impact Awards honor branded programs and campaigns who have been commissioned and implemented either nationally or internationally. Entry Cost: $525 – $1,150.

Advertising Agencies 83

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 83

Albacross

JANUARY 17, 2020

There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. It's a sales enablement platform that's useful in a wide range of sales environments but is particularly valuable for. When it comes to sales, using the right tool can have a huge impact on your bottom line.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122