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Enhancing B2B e-commerce with powerful search & merchandising

Sana Commerce

In the evolving landscape of B2B e-commerce, staying competitive requires more than just a functioning online platform. By now, manufacturers, distributors, and wholesalers are mindful of the game-changing advantages of efficient search and merchandising strategies to make their web store stand out among the competition.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

They include new site designer tools, promotion and loyalty tools, and a new prompt interface that is customer-facing and initially designed for online shoppers. Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. Unwrap the holiday guide Why use AI for retail pricing and promotions?

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Strong Cyber Week sales show consumers are willing to spend

Martech

Over the five days from Thanksgiving to Cyber Monday online shoppers spent $38 billion total, up 7.8% Online sales peaked from 10 p.m. The record online spending across Cyber Week, however, shows the impact that discounts can have on consumer demand, especially with quality products that drove a lot of impulse shopping.”

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7 Ways to Find the Best Dropshipping Products

The Daily Egg

Offering high-demand merchandise at an affordable price is perhaps the most effective way to ensure your online business thrives in the long. The post 7 Ways to Find the Best Dropshipping Products appeared first on The Daily Egg.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

You are shopping online and come across the perfect watch. Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. Many merchandising teams still undergo this entire process by hand.

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How to Use AI to Build a Better Shopping Experience

Salesforce Marketing Cloud

Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. You can also simulate scenarios to see how things like promotions, price, and supply chain disruptions could impact demand.