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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. Google claims these can be fully functional in a manner of weeks, versus multi-month or longer chatbot deployments.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Over half of Prime Day items were priced under $20, with an average spend per item of $32.35. Elo7 was already a top 10 e-commerce company in Brazil with 1.9

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6 valuable tips to improve your B2B tradeshow marketing

The Lead Agency

Use a multi-channel campaign to build interest Whatever you do, don’t go into a trade show without putting any effort in beforehand. Don’t get locked into paying exorbitant prices for a stand design that you can only use once. Build ties with event merchandise It’s a proven fact that people love free stuff.

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Black Friday/Cyber Monday Deep Dive

eDataSource

Our view in this Blogpost covers thirteen major multi-channel retail brands, for the period between November 21 st and December 2 nd , the latter date being Cyber Monday. There are no explicit references to featured merchandise categories. All are implicitly or explicitly price-promotional.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. These are linked across channels to a customer identity that is usually known at the start of an interaction. data sources.

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Email Scale and Sophistication Key Drivers of Amazon’s Prime Day Success

eDataSource

That disproportionality is explained by this year’s much lower average campaign send size, and especially by this year’s much larger share of send sizes directing offers for specific merchandise items to the smallest, most targeted audiences. These messages feature very specific merchandise items or categories. Ends tonight!

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10 Powerful Ways to Scale-up your Email Marketing During Coronavirus

Valasys

If the customers can shop without incurring extra cost and can be taught about the appropriate channels for purchase through email marketing campaigns, this will certainly positively impact the purchase decisions. Execute Multi-Touch Campaigns to Convey Brand Messages.