Remove Bundling Remove Merchandising Remove Pricing
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Make Halloween Sales Less Trick and More Treat This Year

Salesforce Marketing Cloud

While shoppers have been price-conscious and deliberate in their spending so far in 2024, seasonal goods have been the one category where they’ve been willing to splurge. It can be difficult to predict which merchandise will sell well and which could flop. Hang elaborate decorations that promote special holiday bundles and offers.

POS 105
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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce Marketing Cloud

Discounts, markdowns, and bundles can capture new customers, drive incremental sales and increase revenue in the short term. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success.

Price 52
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Connections 2025: Shining a Light on Unified Commerce

Salesforce Marketing Cloud

Customers can leverage AI automation to boost merchandiser and developer productivity, while personalized digital storefronts enhance customer engagement. B2B Commerce: Digital subscriptions with Revenue Cloud, bundles, and buyer group extensibility for custom pricing, entitlements, and promotions.

POS 59
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6 Ways to Build Great Ecommerce Experiences (With Examples)

Salesforce Marketing Cloud

This allows your merchandisers and marketers to quickly uncover buying patterns and trends. Sorts, filters, and boost and bury are essential tools in ecommerce merchandising. Sorts organize products based on specific criteria, such as price, popularity, newness, or customer ratings. Want to add more fields to a product search ?

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14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

Product-focused features — The heart of any good online shopping experience is the merchandise. Features such as rule-based product recommendations, product alerts, product bundles, and tier pricing enable retailers to keep relevant products front and center, increase the average order value, and motivate shoppers to buy more.

eCommerce 141
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Gross Profit Margin: How to Calculate It and What It Tells You

Salesforce Marketing Cloud

GPM provides valuable insights into your companys operational efficiency and pricing strategies. A higher GPM indicates that your company is effectively managing its production costs and pricing strategies, allowing it to retain a larger portion of its revenue as profit. Start selling online with Starter Suite.

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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.