Vision Edge Marketing

APRIL 5, 2022

Considering that half (46 percent) of businesses reported they want to increase their content creation spending in 2022 , what do we mean by content and for what purpose? Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Salesforce Marketing Cloud

MARCH 25, 2024

Starting a small and medium-sized business (SMB) involves planning, making key financial decisions, and understanding what it takes to succeed. What are small and medium-sized businesses? A small and medium-sized business is simply one with a number of employees below a certain threshold. They are speed-maximizing businesses.

SMB 52

SMB Allocation Advertising Mediums Long Tail Marketing 52

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. And, whenever they make those purchases, 21% of consumers aim to do more brand and product research than they had for pre-pandemic purchases. Consumers aren't rushing to grab their wallets.

Research 101

Research Brand Identity Branding Budget Programs 101

Madison Logic

JULY 6, 2023

In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs).

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Research suggests two fundamental components undermine consumer trust: vulnerability and uncertainty.

Media 96

Media Brand Identity Branding Storytelling 96

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

KoMarketing Associates

DECEMBER 3, 2019

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. This is not the first report to suggest that interactive content – particularly video – is popular among marketers’ target audiences.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research. Also, HubSpot also reported that 18% of U.S. That’s up from 32% in 2019.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Martech

OCTOBER 27, 2023

Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. HubSpot’s research found that 53% of U.S. TikTok users are 1.3x An important channel. Why we care.

Lead Gen 122

Lead Gen Hubspot CRM Peer-to-peer 122

Engagio

NOVEMBER 20, 2017

And valuable, relevant commercial insight comes from research. The depth of research will reflect which tier a given account is in. Tier 1: Deep research. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping. Tier 2: Medium-depth research.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

Madison Logic

JANUARY 17, 2024

While companies of all sizes have seen an increase in cyberattacks, there’s been a dramatic spike in attacks targeted at small (10-49 employees) and medium-sized (200-499 employees) businesses in recent years.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Top Rank Marketing

AUGUST 2, 2023

Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands strong: influencer marketing. 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing.

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

Hinge Marketing

FEBRUARY 15, 2017

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth strategies for the consulting industry – a special edition research report from the annual High Growth Study. Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know us for our research.

Consulting 48

Consulting Research Peer-to-peer Marketing Budget 48

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Follow along! Technology >> Network.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Vision Edge Marketing

APRIL 26, 2022

Dashboards are business performance reporting tools that illustrate information vital to achieving your business goals. Research by colleague Dr. Koen Pauwels found that “even a small improvement in using analytical dashboards brings an 8% higher Return on Assets on average, and 21% for firms operating in highly competitive industries.

Work Management 223

Work Management Marketing Report Paid Search Agency Planning 223

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

ANNUITAS

APRIL 19, 2022

Buyers are choosing to engage in new ways as they continue to increasingly prefer to do their own research prior to ever getting on the phone with a salesperson. When’s the last time you conducted research to find out where your prospects are searching for information? Begin by conducting first party research.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. Respondents from medium and large companies, as well as small companies (<$1M marketing budget), unanimously agreed that first-party data was most important to their organization’s addressable/digital media strategy (small: 85%; medium: 86%; large: 86%).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. Email will likely be your primary medium for driving registrations. as users reported issues with the UI, video quality, and customer support. Customers reported a range of issues with performance, ease of use, and support. Is your information unique?

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. In fact, Influencer Marketing Hub reports that 60% of listeners search for a product after it’s been mentioned on a podcast. The topic, storytelling, and quality of research or interviews should all be well thought out. The rumble of traffic.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Litmus

MARCH 2, 2023

We did some research and we’re here to share. What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. Simply put, it’s many of the same tools and elements of reporting on data we saw in Universal Analytics. Never fear! Let’s dive in. But better.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

ClickDimensions

OCTOBER 24, 2023

Small and medium-sized businesses (SMB’s) have all faced unique challenges when it comes to competing in the digital landscape. AI aids in optimizing keywords and improving search engine rankings: Keyword Research: AI tools analyze search trends, competition, and user behaviour to suggest relevant keywords and long-tail phrases to target.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Vidyard

JULY 20, 2016

But no, that doesn’t mean that you should be creating videos simply because that’s the medium people crave. Because video is just that … it’s a medium. And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. Get the Report.

Research 50

Research Video Marketing Forrester Planning 50

Webbiquity

OCTOBER 10, 2017

Reports argue that in the U.S However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time! B2B decision makers are using a mobile device for their research 42% of the time! LinkedIn reported that 57% of their engagement is happening on mobile.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Inbox Insight

MARCH 14, 2022

Where does this research come from? Our first party research was conducted among senior B2B marketers in the Insight for Professionals (IFP) community, providing accurate and up-to-date market research to inform and guide your multi channel strategy in 2022. 31% say ‘ High ’, 15% ‘ Medium ’, and just 3% ‘ Medium-Low ’.

Multi-Channel 97

Multi-Channel Advertising Channels Planning Top of Funnel 97

Webbiquity

FEBRUARY 21, 2023

Pavel: After launching an influencer marketing agency, as our expertise significantly grew, we did research to discover what the real demand in the industry is. It appears that 85% of marketers and agencies evaluate finding relevant influencers from medium-difficult to very difficult. Yes, I’m an affiliate.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Salesforce Marketing Cloud

FEBRUARY 7, 2022

Read research from our free Small and Medium Business Trends Report. In our latest Small and Medium Business Trends Report , we found out that 72% of SMBs are optimistic about the future of their business. Read research from our free Small and Medium Business Trends Report. Get it now.

Small Business Marketing 98

Small Business Marketing Effectiveness Business Enterprise Management 98

Vidyard

JULY 28, 2016

But no, that doesn’t mean that you should be creating videos simply because that’s the medium people crave. Because video is just that … it’s a medium. And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. source=blog”].

Research 50

Research Video Marketing Forrester Planning 50

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. “ To help accelerate SMB growth, Microsoft developed a quantitative and qualitative research program to better understand how SMBs manage their digital marketing today and to identify the pain points digital marketing leads face.

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

Stevens & Tate

NOVEMBER 30, 2023

Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Essential Website Updates for Senior Living Communities According to a study by the Pew Research Center, as of 2021, 73% of adults over the age of 65 in the United States use the internet. Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Salesforce Marketing Cloud

DECEMBER 15, 2021

With 2022 just around the corner, we looked to the fifth edition of our “ Small and Medium Business Trends Report ” for clues as to what the new year will hold for growing businesses. Growing SMBs (small and medium businesses) responded by offering as much flexibility as possible. See trends. See trends.

SMB 98

SMB Work Management Business Paid Search Agency 98

Madison Logic

OCTOBER 26, 2023

According to the American Hotel and Lodging Association’s  State of the Hotel Industry 2021 report , more than 670,000 hotel industry operation jobs and nearly four million hospitality jobs in the U.S. Our data indicates a 6% increase in research for fintech-related content among those in the Insurance industry.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. When potential buyers conduct research, such as website visits, product reviews, or content downloads, they indicate some intent to purchase products or services.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98