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EU hits Meta with $414m fine over advertising practices

Martech

Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to give up their data as a condition of using the platform. Why we care. Of course, the U.S. What happens next.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

Create a list of all channels capturing leads or prospect data on behalf of your company outside your owned media. Start to ask the hard questions of your contacts at these third-party media companies. 2. Create and centralize opt-in language for easy, consistent distribution. Step two is to tackle opt-in language.

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Top 10 Best Bulk Emails Services in 2023

Optinmonster

Are you looking for the best bulk email services to help you reach a wider target audience? Marketing automation has come a long way , and bulk email services are at the forefront. In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads. Let’s get into it.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. No wonder building an email list remains a priority for businesses of every type and industry. This is where lead magnets come in, as an integral part of email marketing. What is a lead magnet? What makes a good lead magnet? Easy-to-digest.

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12 Email Footer Design Best Practices

Litmus

Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. A clear unsubscribe link makes it easy for readers to opt-out of receiving your emails. Social media buttons. What key elements are required in an email footer? Preference center. Company details.

Design 97
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5 secrets to unleashing the power of your Nurses email list

Fount Media

It would help if you kept it in mind while sending out healthcare emails to make sure you have created a brilliant landing page for your company so that when any b2b client comes across your email and wishes to check your services, your landing page can be spontaneous to attract the target audiences. Are you concerned? Talk to your readers!

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Email Marketing Strategies That Will Deliver Quick Wins

Vision6

By implementing these proven marketing strategies and leveraging crucial insights, your business can drive long-term success with precision and efficiency. By implementing these proven marketing strategies and leveraging crucial insights, your business can drive long-term success with precision and efficiency.