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EU hits Meta with $414m fine over advertising practices

Martech

Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to give up their data as a condition of using the platform. The reaction of marketers to this news might be mixed.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation.

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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. Guest post by Priyanka Desai.

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How did marketers let GDPR happen?

Biznology

I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis. Well, I always thought that was a market opportunity, but it isn’t any more. Because it was easier to sneak another paragraph into the terms and conditions than to do the right thing, GDPR happened.

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Using AI to improve customer experience and customer journey orchestration

Martech

If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. Read next: Why we care about AI in marketing.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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