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EU hits Meta with $414m fine over advertising practices

Martech

Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to give up their data as a condition of using the platform. Why we care. Of course, the U.S. What happens next.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

Create a list of all channels capturing leads or prospect data on behalf of your company outside your owned media. Start to ask the hard questions of your contacts at these third-party media companies. 2. Create and centralize opt-in language for easy, consistent distribution. Step two is to tackle opt-in language.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. No wonder building an email list remains a priority for businesses of every type and industry. This is where lead magnets come in, as an integral part of email marketing. What is a lead magnet? What makes a good lead magnet? Easy-to-digest.

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy? Data ownership.

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Using AI to improve customer experience and customer journey orchestration

Martech

If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. That may hit your short-term campaign goals, which is great, but over the long term we’re so product-focused and sales-focused that it actually takes a toll on our customer relationships,” Camuso explained.

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Scanning the faces that scan the mobile screens

Martech

The potential for Realeyes to work on the mobile platform intersects with the explosion of social media, and in this realm the app is agnostic. To put Realeyes on the smartphone, users have to opt-in, and are then directed to an environment where they can look at some ads. There they stare, heads bowed, but not in prayer.

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Your ultimate guide to social media icons

Sprout Social

Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. For marketers and business owners, this offers an excellent opportunity to implement social media icons into their marketing strategies. The benefits of using social media icons.