Anything Goes Marketing

Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing

This is a guest post from CRM Analyst Ashley Verrill. This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check. For example, before you go upload that list of emails that you just bought, read the data below

Improve Your Writing Style: Solve Their Problem, Not Yours

Anything Goes Marketing

I was recently inspired by this simple yet insightful post by Jonathan Greene from MarketingSherpa on how a small change in how you phrase items can mean the difference in the response you get on social media. Too many companies are too focused on what they want when they post updates on their social channels and don''t focus enough on how their message will help the people that they are

Trending Sources

The Rules of Lead Generation Defined – Book Review

Anything Goes Marketing

email marketing lead generation marketing metrics lead conversion Advocate Marketing social media lead management integrated marketing closed loop For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers.

The Modern Marketer's Field Guide: Have You Read it? You Should

Anything Goes Marketing

Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media When it comes to B2B marketing, there are not a lot of great books out there. For the most part, the books that do exist focus on the novice marketer or focus on high level approaches. Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer.

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5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

Tags: lead generation social media blogging

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

I described this above but want to point out that this is a form of dynamic content Promote Other Channels : More and more marketers are using social media to keep prospects engaged while they are in the sales and marketing funnel.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That's the stuff that builds social media loyalty and grows and nurtures your community. email marketing B2B lead generation social media white papers Twitter integrated marketing online communities Web 2.0.I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts.

Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean.

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Customer Service at its Best: Wind Mobile

Anything Goes Marketing

I’d like to thank those of you who’ve been contributing constructive comments here on the site, via other social media sites like Facebook and Twitter, and through our Care Centre and stores. Tags: social media customer service facebook Twitter online communities

Wake up and Send More Email

Anything Goes Marketing

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. Social media highlights.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter).

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect. Tags: email marketing B2B marketing automation marketing metrics social media integrated marketing Marketing Sherpa

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

Suppliers are looking for ways to help out their partners Social media in B2B marketing is still at its early stages but expect this to grow enormously for the next summit The key across all of these topics is sales/marketing alignment.

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Is your Company Being Blogged About?

Anything Goes Marketing

This week and last week's posts should give you the kick in the but you need to ensure that your company has a voice in the social media world and if you've already delved into this that you listen very closely and refine your approach. B2B B2C social media blogging Web 2.0.

How Email Deliverability and Relevancy are Directly Related

Anything Goes Marketing

Tags: email marketing personalization social media

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

David Meerman Scott write an excellent post on how the US Air Force decides to respond to any social media comments. However, this army can quickly start taking flak by making some social media mistakes based on my discussion above. You may already have a social media policy in place.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Think of social media as a big marketing ecosystem (see, I am focusing on the environment) and make sure you take advantage of all the tools out there.

How do Marketers Measure Online Marketing?

Anything Goes Marketing

According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns.

Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Cross Promote Across Your Social Media Sites.

Why I Use Twitter

Anything Goes Marketing

One of the best practice consultants at my company, Jennifer Horton, introduced me to Twitter as the next big thing in social media. I thought at first she was crazy but after jumping into it and being able to converse with social media experts, bloggers, customers, competitors, colleagues and friends in a friendly and cooperative format that would otherwise be impossible, I was hooked. I guess being already exposed to the social media world made twittering a logical step.

Anything about marketing - top 10 marketing blogs

Anything Goes Marketing

Micro Persuasion Steve Rubel explores how social media is transforming marketing, media and public relations. Every once in a while it's great to stop and look around the blogosphere at what some of the great bloggers are writing about when it comes to marketing.

Do you skip TV commercials? So does everybody

Anything Goes Marketing

As reported on e-marketer, "Nielsen Media Research reported that while online advertising spending in the US rose by 23% in 2005, network TV spending fell by 1.5%." I would like to know who watches TV commercials anymore and if you do, why?? What is the point? They are a waste of time.

Did you find the Ex-Spot? Consumer-Generated Media

Anything Goes Marketing

Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign. Chad H Technorati tags: consumer-generated media , CGM , GM , Peet's Coffee & TeaWhat is a CGM? Have look atthe article and find out how to spread the word about your business by using your customers. This is definitely something to think about - you have customers that are really enjoying the experience with your business.

Email Tips for the New Year Part I

Anything Goes Marketing

Consider using social media sites like Facebook and MySpace to grow your lists. Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips.

Who will be the Next President? Mr. or Mrs. Widget

Anything Goes Marketing

Widgets have been around for a while but they are being used more frequently (especially on social media sites) which is why they are gaining additional attention. The new craze is using widgets with social media sites such as Facebook and MySpace. Tags: web widgets , The Office , Facebook , social media , Washington Post , Hilary for President. Widgets are becoming more and more popular these days as additional tools for marketers.

Top 10 List on the Positives of Corporate Blogging:

Anything Goes Marketing

Mix in podcasts and video blogs and you've got yourself a multi-media party! In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there?

Protect your brand: Face the music

Anything Goes Marketing

Robert Moskowitz writes about user generated mdeia (UGM) in his article "Don't Get Burned by User Generated Media". In my last post I focused on writing blog posts. The other half of your job is to listen to what people are writing about your company. He focuses in on why you should read about what others are writing on the net.

Whoop it up Nike - Go girls

Anything Goes Marketing

Great use of media and flash lead to an amazing online experience. For all those into those cool experience website, check out Nike's area designed specifically for women. Not only do you have some cool music to inspire you while you shop, there are some great work out videos, good offers for a workout DVD, exercise tips as well as videos explaining how to do certain hip hop moves. Keep it up Nike! I don't expect any less. Tags [Nike] [B2C

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The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. 26: The 29 Best Social Media Monitoring Tools. #27:

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

The three biggest social media problems are NOT social media problems

grow - Practical Marketing Solutions

But more often than not, when people think they have a social media marketing problem, it’s not a marketing problem at all. Here are three problems that people may THINK are social media marketing problems … but they’re not. By Mark Schaefer.

Social media engagement is a lousy metric

grow - Practical Marketing Solutions

Thank you for your social media engagement through your generous tweets, blog comments, and likes. But almost no one has ever engaged with me on social media. Social media engagement may be the wrong metric. Alternatives to social media engagement. By Mark Schaefer.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. I’ll unpack the most important stats here to underscore the generational nuances every social media marketer should know. By Brooke B.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Guest post by Josh Wardini.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. But this is not just another social media book. The post Social Media Explained.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

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3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Employ Someone Who Knows Social Media, Not Just Your Business.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.