Sprout Social

JANUARY 2, 2019

Welcome to planning season! Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.”

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. Enabling employees to be brand storytellers. People trust people.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. Also unique and vital to the ongoing success of the website is the emphasis on leveraging data and consumer feedback for future content planning.

Storytelling 164

Storytelling Marketing Websites Social Media Blogger 164

Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. Before you can convey your brand personality through social media, you need to define it. What do we want to offer our audience on social media? How does our audience use social media? You know your brand.

Social Media 336

Social Media Personalization Media Brand Identity 336

KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content? Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Sprout Social

JULY 30, 2018

The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the social media storytelling game. These are great questions to surface during your next campaign planning session.

Storytelling 90

Storytelling Social Media Media eCommerce 90

Marketing Insider Group

MARCH 11, 2024

Encourage viewers to share your videos on social media platforms. Remember, engagement on social media can also drive direct traffic to your video. Underestimating the Power of Storytelling Videos that tell a compelling story are more likely to engage and be remembered by your audience. Avoid creating bland, salesy content.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

Storytelling 53

Storytelling Trends Planning Paid Search Agency 53

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Develop an effective launch plan. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Quick Takeaways. Price the product.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

KoMarketing Associates

JUNE 25, 2015

What propelled you to share the article with colleagues or on social media? In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Marketing Insider Group

DECEMBER 29, 2020

Partnering with a social media marketing business to create a new product that integrates social media and email services can make your offer more attractive. Leverage social media to personally engage your audience. Tell your prospects exactly how you plan to solve an impending departmental problem. Brand Storytelling.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice. Storytelling is a practice nearly as old as mankind itself. Here’s the thing about social media marketing.

Storytelling 82

Storytelling Social Media Effectiveness Media 82

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Marketing Insider Group

JULY 6, 2020

The same should be true of your social media pages. You can ask for follows and shares in emails, on other social media networks, and on your website. Speaking of your website, you should have clear social media icons linking to your business profiles. Plan Out Your LinkedIn Content. Storytelling. Case studies.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). So you need to have a plan for visual content. Photo Source.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Biznology

MAY 26, 2021

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. A day in the life” of someone has always been a good storytelling approach. On the other hand, in social media, making one point quickly is what usually pays off.

Video Marketing 197

Video Marketing Storytelling Planning Social Media 197

Oktopost

APRIL 13, 2023

To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization. Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment.

Resources 118

Resources Work Management Tactics Marketing Management 118

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. 86% of women use social media for purchase advice. The return on social media marketing investments have surpassed those of print marketing, and that’s not changing any time soon.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

JANUARY 4, 2023

The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. The recipe consists of operations (the planning), measurement (the data), and organization (the people). Offline marketing is not dead. In fact, it’s never been more alive. Simple, but not easy.

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192

Marketing Insider Group

NOVEMBER 28, 2022

Social media became a way for everyone all over the world to become connected. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. The best marketers today have moved past just “pushing product” into emotional storytelling. The Battle for Customer Attention. What do you say.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. Plan and schedule your legal content to align with milestones, legislative changes, and important events to ensure timeliness.

Rules 91

Rules Storytelling Content Distribution 91

Brandpoint

MARCH 15, 2024

However, the rapid pace of change also presents challenges in data privacy and information sharing in an increasingly complex media environment. Reputation managers play a vital role in steering corporate reputation management efforts, implementing crisis communication plans, and fostering trust through authentic storytelling.

PR 62

PR Public Relations Digital Transformation Ethics 62

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 179

Social Networks Business Work Management Social Media 179

Stevens & Tate

JUNE 21, 2023

For instance, you could set up a social media page and that would be considered inbound marketing. The following are the four main strategies that make up an effective attraction marketing formula: Focus on Story Branding Storytelling is an essential way to connect or relate with audiences. However, it’s extremely broad.

Marketing Strategy 87

Marketing Strategy Marketing & Strategy Planning Thought Leadership 87

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Martech

MARCH 22, 2024

Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media. Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

Salesforce Marketing Cloud

AUGUST 29, 2023

Show what you stand for : It’s not enough to just create some social media posts or email campaigns about corporate goals like sustainability or equality. If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. But, all of that data can sit in silos.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Distribution is now the key for effective storytelling. The upshot?

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Oktopost

MARCH 8, 2023

Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. In this episode of Radically Transparent, Lauren Gumport, Vice President of Communications and Brand at Faye reveals some of her top secrets for getting top-tier media coverage.

PR 117

PR Media Transparency Startups 117

Marketing Insider Group

MAY 1, 2023

A detailed and well-written narrative is the cornerstone of your content plan. Publish the articles on your blog or pitch to media as a bylined piece. Social media campaign. Develop a campaign based on the story arc with accompanying creative for an engaging and memorable social media campaign. Content creation.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Marketing Insider Group

DECEMBER 17, 2019

Use the power of storytelling to reach the people you’re ultimately marketing to. This social media post by financial trading platform eToro joined the trending #10YearChallenge to draw more attention to its product and engage its audience. Harness the Power of Storytelling and Emotions. Image source: [link].

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Rain: The Growth Agency

MAY 5, 2020

We lost money when media didn’t clear and jittery clients canceled. Still, we have postponed TV productions, experienced last-minute cancellations and had major media packages that need to be reconfigured. We started planning for the big Pacific Northwest earthquake in 2017, so we already had a business continuity plan in place.

Storytelling 52

Storytelling Advertising Agencies Ad Agencies Youtube 52

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before. What data do you have to support it?

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. Let’s plan out a content calendar that keeps our [specify] influencer collaborations on track.

Sales Management 90

Sales Management ROI Planning Work Management 90