Marketing Insider Group

NOVEMBER 3, 2020

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. As human beings and as marketers, it’s natural to want to focus on what’s new rather than what we’re already familiar with. Quick Takeaways. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. As you execute your video marketing strategy this year, keep these trends in mind.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Dominate the social platforms Facebook and X. Outspend on Temu.

Television marketing 108

Television marketing Planning Paid Search Agency Peer-to-peer 108

Unbounce

DECEMBER 1, 2021

Let’s talk about what mobile ad platforms are and the top four mobile ad platforms to try in your advertising strategy. What Are Mobile Ad Platforms? Facebook Ads Manager. Despite its name, Facebook Ads Manager manages more than just ads for Facebook—it handles Instagram ads , too. This ad uses the carousel format.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Top Rank Marketing

DECEMBER 20, 2023

I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours.

Paid Content 135

Paid Content Search Marketing Promotion Advertising Agencies 135

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile.

Facebook 104

Facebook Planning Work Management Paid Search Agency 104

SmartBrief - Marketing

FEBRUARY 11, 2024

Whether you’re aiming to boost click-thru rates, increase conversions or enhance engagement, mastering the art of effective CTAs is key to achieving your email marketing goals. Without CTAs, your emails, even with custom email marketing templates, might just get lost in crowded inboxes and be easily forgotten.

Urgency Marketing 97

Urgency Marketing Click Rate Act-On Email Marketing 97

ClearVoice

JANUARY 10, 2022

Though the start of a new year is a good time to reflect on what you learned last year and what you hope to learn in the new one, you undoubtedly already know that to be an effective marketer, you need to keep up on updates from week to week and month to month — not only year to year. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Salesforce Marketing Cloud

NOVEMBER 30, 2023

What is mobile commerce? Untethering the shopping process from a laptop has created enormous benefits for shoppers and businesses. Mobile commerce is just one part of an omni-channel experience Here’s how to create seamless shopping — wherever you sell. Global social commerce sales are estimated to reach $2.9 Very, very easy.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Digital Experience Platform 111

Sprout Social

NOVEMBER 30, 2021

Today, it’s easier than ever to shop online with just a few touches on your smartphone. Before 2020, online shopping was already on the rise. Livestream shopping. For businesses that want to market to the younger generations , it’s important to know that nearly half have already purchased online. billion in 2022.

eCommerce 143

eCommerce Trends Social Media Amazon 143

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Leverage the Power of Email Marketing Have you thought of how email marketing can fuel your overall inbound strategy?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Hubspot

DECEMBER 14, 2020

And, at this point, Instagram marketing has proven to be a smart tactic. Things got easier for brands with the global launch of Instagram Shopping's Shoppable posts in 2017. This was the first time standard feed-based posts or Story images could be linked to a brand's Facebook product catalog. Facebook Shops.

Tools 101

Tools Planning eCommerce Paid Search Agency 101

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. Marcel : Exactly, Bart.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Unbounce

JUNE 28, 2022

More people are shopping online than ever before. But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. What is social commerce (and why is it different from ecommerce)? Source: Target/Instagram.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Sprout Social

SEPTEMBER 21, 2022

People love shopping on their phones. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. Marketplace shopping apps. Shopping apps for clothes. Social media shopping apps. Cashback shopping apps.

Best Practices 125

Best Practices Amazon Youtube Ad Exchange 125

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. Sometimes, the right time to reach your audience is when they’re not shopping. Allow SmartBug Media’s marketing experts to break it down. How can your e-commerce brand leverage this integration to achieve such a goal?

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Martech

FEBRUARY 23, 2022

Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. 38% have heard of the metaverse, but aren’t sure what it means. Talk of the metaverse came almost out of nowhere last year when Facebook’s parent company changed its name to Meta. If it’s not Facebook, it’s a big retailer.

Gartner 134

Gartner Paid Search Agency Opinions Internet Marketing 134

Martech Advisor

DECEMBER 10, 2019

From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. What can we expect in 2020? What are the key trends that brands need to be aware of in the coming year? Influencer Marketing Will Grow, Not Wither, as Others Have Predicted.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Hubspot

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. Facebook Facebook is the most popular social selling platform among those who sell products directly within the app. Best Social Selling Channels 1.

Advertising Channels 71

Advertising Channels Best Practices Purchase Intent Trust Marketing 71

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Meta users can now click on ads in Facebook or Instagram, taking them to a shop-like experience within the apps for easy purchases. What Amazon is saying.

Advertising Agencies 88

Advertising Agencies Amazon Advertisements Advertising 88

Sprout Social

FEBRUARY 6, 2023

As more people like, share and comment on your posts, it’s exposed to newer audiences who might be interested in what your brand offers. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want.

Social Media 99

Social Media Features Media Curation 99

Sprout Social

OCTOBER 28, 2021

Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Though relatively new, this emerging trend is reshaping how consumers shop (and how brands drive revenue). Knowing what each platform offers helps brands narrow down the best approach for their strategy.

Examples 114

Examples High Quality Lead eCommerce Facebook 114

Sprout Social

AUGUST 19, 2021

Online shopping is going social. In this article, we give you a detailed breakdown of social commerce: what it is, how it works, and most importantly, how it could work for your business. What is social commerce? So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest.

Stats 131

Stats Examples Tips Top of Funnel 131

Sprout Social

MAY 4, 2021

Online shopping is going social. In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. What is social commerce? So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest.

Work Management 138

Work Management Top of Funnel eCommerce Social Media 138

Sprout Social

JULY 13, 2021

A cross between a video stream, variety show and group chat, livestream shopping is the next big thing in interactive social commerce. In China, livestream shopping is already worth an estimated $66 billion and influencers like Viya regularly attract viewers in the millions to their streams. What is livestream shopping?

Video Marketing 119

Video Marketing eCommerce Cross-Selling Buyer's Journey 119

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Artificial intelligence (AI) is at the forefront, boasting impressive tracking and analytics capabilities which help marketers make smarter decisions, drive more revenue, and increase customer acquisition.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Sharpspring

MAY 25, 2022

Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. It’s a great time to be a digital marketer. What innovations are emerging this year? Conversational Marketing. Let’s take a look. Social Commerce.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? According to Instagram, a staggering 44% of users shop on the platform weekly. In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products. Squeeze more out of your existing ecommerce marketing efforts.

Ideal Customer Profiles 128

Ideal Customer Profiles eCommerce Top of Funnel Tagging 128

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers.

Planning 118

Planning Content Marketing & Strategy Youtube 118

SocialPilot

JANUARY 21, 2024

Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? You begin to question your marketing abilities. But, first of all, why even bother with Facebook? Seems easy enough.

Small Business Marketing 108

Small Business Marketing Facebook Business Ideal Customer Profiles 108

Sprout Social

FEBRUARY 22, 2022

Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Thanks to social shopping, businesses can start demonstrating the bottom-line, revenue impact of that reach. In this article, we’ll explore: What social shopping is and why it’s huge for brands. What is social shopping?

Peer-to-peer 106

Peer-to-peer Top of Funnel Paid Social Agency Tips 106

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Marketing AI 115

Marketing AI Content Marketing Planning Ethics 115

ClickZ

NOVEMBER 19, 2020

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. You can then use those outputs to adjust your marketing strategy as you go.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144