Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. It helps people interested in your topics or themes easily find your videos. Let’s dig in.

Brand Identity 85

Brand Identity Branding Eye-Tracking Viral Marketing 85

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. For instance, Amazon Prime Big Deal Days drove sales in October. A survey of U.S.

Act-On 111

Act-On Trends Paid Search Agency eCommerce 111

Scoop.it

SEPTEMBER 28, 2022

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. Accidentally Wes Anderson’s Instagram account.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

Heinz Marketing

OCTOBER 31, 2021

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Or maybe you’ve wondered how your favorite Instagram influencers make those eye-catching stories and posts every day? With its simple UI and array of customization, anyone can download the app and post to Instagram within minutes. More than Instagram Stories.

Template 120

Template Ideal Customer Profiles Profiling Display 120

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 91

Advertising Agencies Lead Ranking Youtube Blogger 91

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

Branding 61

Branding Brand Identity Advertising Agencies Lead Ranking 61

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Leverage the Power of Email Marketing Have you thought of how email marketing can fuel your overall inbound strategy?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

SocialPilot

APRIL 26, 2024

Embed this post Posting at the Best Time (for every channel) Becomes Feasible Still, there are brands, SMBs, and marketers who do not know the importance of posting their content on the right channel at the right time. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter.

Social Media 93

Social Media Effectiveness Media Top of Funnel 93

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. View this post on Instagram. View this post on Instagram. Finding on-screen talent.

Social Media 92

Social Media Template Video Marketing Media 92

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Sprout Social

JUNE 28, 2023

Optimizing your Instagram presence doesn’t have to be a guessing game. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights?

Ideal Customer Profiles 97

Ideal Customer Profiles Analysis Profiling Budget Programs 97

Hubspot

SEPTEMBER 7, 2020

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. Global Citizen.

Marketing & Strategy 101

Marketing & Strategy Marketing Strategy Branding Brand Identity 101

SmartBug Media

DECEMBER 23, 2021

Main themes often include: Work-life balance. Julia Tiedt, SmartBug Director of Marketing Strategy. Main themes often include: Money management. Follow their social posts on Instagram , or subscribe to their newsletter What the Elle. Main themes often include: Self and relationships. Career success. Work and money.

Resources 98

Resources Newsletter Fulfillment Communities 98

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

Martech

NOVEMBER 27, 2023

Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. Edit marketing emails. Instagram first comment scheduling Your team can improve Instagram reach and engagement efficiently by using the new “first comment” support feature inside HubSpot.

Enterprise Management 87

Enterprise Management Hubspot Paid Search Agency Work Management 87

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Social Media 143

Social Media Research Social Marketing Media 143

Martech

OCTOBER 11, 2023

Dig deeper: 8 companies that use social media marketing effectively Key social media platforms for B2B In terms of channels, not surprisingly, the 800-pound gorilla for B2B companies is LinkedIn. Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent).

Social Media 125

Social Media Media B2B B2B Thought Leadership 125

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Dive into Sprout’s testing approach, results and top takeaways for other marketers hoping to launch their brand’s TikTok channel. Refining our TikTok marketing strategy.

Marketing & Strategy 110

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 110

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 90

Analytics Tools Best Practices Tagging 90

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". Companies with social media pages generally have a theme that relates to the organization. The use of colors, sensory details, and styling all contribute to the overall theme of a page. Let's see what they had to say.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Buffer

APRIL 28, 2022

If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories , you know that they can be impactful as a user. It’s just as great for users as it is for businesses – agencies report two to three times more engagement with Instagram Stories posts than with regular content.

Top of Funnel 119

Top of Funnel Ideal Customer Profiles Small Business Marketing Paid Search Agency 119

Sprout Social

SEPTEMBER 15, 2020

When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. You can then utilize some of the common themes you’re seeing here to ensure your content will also resonate with your followers and generate more and more views.

Analytics 130

Analytics Viral Marketing Work Management Demographics 130

Hubspot

FEBRUARY 12, 2020

Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. Pun totally intended.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Instagram Reel ideas for fashion and retail brands. View this post on Instagram. View this post on Instagram.

Brand Identity 115

Brand Identity Branding Advertising Agencies B2B Thought Leadership 115

Martech Advisor

DECEMBER 19, 2019

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Create Weekly Themed Content. Example : One of the widely known theme-based campaigns is Moz’s #WhiteboardFriday series. Apple Hashtag in Its Instagram Bio.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Buffer

JANUARY 11, 2023

From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels. And in order to do that, you need to have a good idea of your target market. For Instagram, you’d likely be creating a mix of video and photo content.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. Their Nob Hill store parodies 90s sitcom theme song intros while the Grand Rapids team pays tribute to the Real Housewives franchise. We’ll discuss why it works and how brands can leverage it to its full potential.

Campaigns 86

Campaigns Work Management Content Transparency 86

ClearVoice

MAY 22, 2020

How to create Instagram highlights: Design and create your highlight cover images. Once the highlight cover is uploaded to your Instagram story, click the (heart) icon titled “highlight” in the bottom-right corner. marketers will use Facebook for social media marketing and 73.2 percent will use Instagram.”

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

chiefmartech

JANUARY 1, 2024

The common theme of those trends is a breaking down of the boundaries between different martech apps and platforms. And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! recognize that all those martech tools were built in reaction to the growth in complexity of marketing itself.

Aggregators 106

Aggregators Work Management Marketing Management Account Based Marketing 106

Adobe Experience Cloud Blog

JULY 5, 2018

I think, though, that the most untapped social medium is the one that most companies are most afraid of: Instagram. Businesses truly should be wary of Instagram because used improperly, it can be a disaster. I am in charge of running the Marketo Instagram account this summer. Utilize Your Instagram Stories.

Business 134

Business Marketo Social Media Ideal Customer Profiles 134

Content Marketing Institute

FEBRUARY 21, 2018

It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. TIP: Instagram limits users to 30 hashtags per post.

Features 111

Features Examples Paid Search Agency Communities 111

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. Reels account for almost 20% of the time people spend on Instagram.

Buy 112

Buy Video Marketing Template Social Media 112

Optinmonster

MARCH 5, 2021

Patrick’s Day marketing ideas to increase sales across your site? Patrick’s Day marketing ideas that you can use for your website. Patrick’s Day marketing ideas. Patrick’s Day Marketing Ideas. One of the biggest themes on St. 3) Run a Photo Contest on Instagram. Patrick’s Day.

Tools 89

Tools Work Management Marketing Management Paid Search Agency 89

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The winners highlight some important themes, some of them pandemic-related. Processing.Please wait.

Video Marketing 101

Video Marketing Ads Advertising Agencies Newsletter 101