SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. are females. are females. are females.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

Hubspot

MAY 26, 2021

In the early days of customer segmentation, this would have been more than enough to inform marketing campaigns and product development. In the early days of customer segmentation, this would have been more than enough to inform marketing campaigns and product development. Standard Buyer Personas Aren't Enough.

Buyer Personas 101

Buyer Personas Customer Satisfaction Paid Search Agency Segmentation 101

Conductor

MARCH 8, 2022

In honor of Women’s History Month and to celebrate International Women’s Day , we’re excited to highlight 10 incredible women in SEO, web, and content marketing and their achievements, along with their efforts to support fellow women in the industry. 10 Women driving innovation in SEO.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Martech Advisor

JANUARY 10, 2020

Today we turn the spotlight on this critical issue, discussing: Seven trends poised to influence the future of marketing technology. Marketing technology (martech) is uniquely placed in gender representation. On the one hand, the marketing space is known for hiring women, especially in customer-facing roles.

Lead Ranking 97

Lead Ranking Lead Scoring Marketing Qualified Leads Leads 97

Salesforce Marketing Cloud

MARCH 7, 2022

Jodi Cachey, vice president of content strategy and growth marketing at Mediafly. She leads content marketing initiatives to drive traffic and demand for this growing technology company. Jodi Cachey , vice president of content strategy and growth marketing at Mediafly. Lydia Flocchini, CMO at Surepoint.

Thought Leadership 98

Thought Leadership Lead Ranking Paid Search Agency CMO 98

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. These types of influencer round-ups are all over the web, but very few of them highlight more than a small handful of female leaders. 59 Female Marketing & Growth Influencers To Follow.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Sprout Social

SEPTEMBER 15, 2020

TikTok’s process works much the same way, where brand users and influencers have to switch over to a TikTok Pro account. You can also opt to view this information for the last 28 days to get an even bigger view on your growth or fluctuation. Which is exactly why you need to know how to access and understand TikTok analytics.

Analytics 129

Analytics Viral Marketing Work Management Demographics 129

Televerde

APRIL 4, 2022

Key Takeaways: Your social impact is the positive influence on your workers, community, world, and environment. Even today, you can experience incredible growth because of your investment in more sustainable and healthy business practices. Today we will look at five ways you can increase your social impact. What is Your Social Impact?

Communities 98

Communities Customer Satisfaction Work Management Positioning 98

Oktopost

AUGUST 27, 2020

Everyone’s an expert and an influencer nowadays. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. billion by the end of 2020.

B2B 127

B2B Guerilla Marketing Social Media Linkedin 127

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. But Western brands who think they can control these discussions, or influence via Facebook or Instagram, should think again. China’s social media landscape is totally unlike anything else.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

readwrite

APRIL 25, 2019

And I work in a field that’s often considered female-led: Media, PR, and advertising tend to have a higher percentage of women. According to the 2018 Women in the Workplace study by McKinsey & Company and LeanIn.org, a measly 4 percent of Fortune 500 companies have a female CEO. Change is happening, but not fast enough.

Paid Search Agency 52

Paid Search Agency Ads Advertisements Advertising 52

readwrite

APRIL 25, 2019

And I work in a field that’s often considered female-led: Media, PR, and advertising tend to have a higher percentage of women. According to the 2018 Women in the Workplace study by McKinsey & Company and LeanIn.org, a measly 4 percent of Fortune 500 companies have a female CEO. Change is happening, but not fast enough.

Paid Search Agency 52

Paid Search Agency Ads Advertisements Advertising 52

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK.

Social Media 117

Social Media Paid Search Agency Media Advertising Agencies 117

Sprout Social

JANUARY 10, 2019

Instagram used to be a black hole in terms of third-party marketing tools. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. Perhaps you’re frequently running ads and influencer campaigns. Tools come and go. Sprout Social.

Analytics 109

Analytics Tools Paid Search Agency Paid Social Agency 109

DemandBase

FEBRUARY 26, 2019

But for some, female-only networking groups go the extra mile in providing a space for gender issues and equality to be discussed without judgement. It’s no secret that B2B marketing at senior level is predominantly male—in fact, many female marketers earn less than their male counterparts at board level.

DemandBase 63

DemandBase B2B Peer-to-peer Network Marketing 63

Convert

DECEMBER 16, 2020

Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. These decisions will influence your conversions, profits, and ultimately, your future growth potential. And this might influence your Quality Score. Make Your Copy Shine.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Adobe Experience Cloud Blog

MARCH 14, 2018

And as my CEO has said, this is the year to stand for something. As a woman who knows more about SEO , whiskey , and coding than housekeeping, I stand fearlessly alongside those who are focused on making the world a more equal and less gender-defined place. Click To Tweet. Quite the contrary. Together we can change the face of technology.”.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Marketo Digital Marketing Funnels 134

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. Educating the Future of Marketing. For many years marketers ran the show and customers listened.

Storytelling 103

Storytelling Planning Marketo Branding 103

Martech Advisor

MARCH 24, 2020

Fashion e-commerce represents an extremely healthy retail category these days, with strong growth expected to continue in the coming years. In Europe, specifically, the annual growth rate is expected to average 8.7 This steady growth bodes well for EMEA’s already-lucrative apparel market.

Advertising Agencies 42

Advertising Agencies Multi-Channel Touchpoints Amazon 42

Vidyard

MARCH 30, 2022

Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. There is no shortage of great sales resources out there. However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Contents 1. FAQ Videos 2.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Martech Advisor

FEBRUARY 28, 2020

Consumers’ openness to relinquish highly-sensitive information demonstrates the increasing market value of personalization and in turn, the importance and pressure that will pair with ensuring to maintain and gain consumer trust. customized products and services (55%); compared with Gen X (25%) and Boomers (16%). The Dichotomy of Trust.

Privacy 78

Privacy Personalization Generation Ad Exchange 78

Webbiquity

JANUARY 5, 2021

By Day: Female tech entrepreneur and pragmatic engineer. Founder & CEO @InboxDollars, bootstrapped marketing tech company, acquired by @ProdegeLLC. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Here’s they are.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Heinz Marketing

MAY 30, 2019

By Matt Heinz, President of Heinz Marketing. Every week on Thursday, we feature a B2B sales, marketing or business leader here answering our very own version of “How I Work” questions. This week I’m excited to feature Tricia Montgomery , a long-time marketing executive who now serves as an interim CMO for fast-growth companies.

Work Management 63

Work Management Marketing Management CMO Paid Search Agency 63

Hubspot

OCTOBER 4, 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Facebook marketing statistics. In 2018, Facebook had an annual growth rate of 41%. We all know Facebook is big, but let’s look at exactly how expansive it is by employee numbers and growth rate. Facebook user statistics. Facebook demographics.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Seismic

MARCH 21, 2019

Alexandria McCarthy – National Marketing Director, Brinker Capital. As if heading her company’s marketing and communication efforts wasn’t enough, after four years at Brinker, McCarthy launched The Center for Outcomes, an educational forum to help advisors grow their business. Ani Yessaillian – Principal and Founder, Excella.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Advertising Agencies 63

Navigate the Channel

JUNE 21, 2023

Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience.

Business 65

Business Social Media Youtube Facebook 65

Televerde

NOVEMBER 27, 2018

What we do at Televerde goes beyond traditional CSR (corporate social responsibility) activities like environmental stewardship, philanthropy, cause marketing, etc. Think about this: the female prison population today is close to eight times higher than in 1980. I’ve been with Televerde since 1999. What could be better!?

Lead Ranking 74

Lead Ranking Advertising Agencies Paid Search Agency Enterprise Management 74

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Don’t believe us? Facebook Statistics. Twitter Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Pam Didner

OCTOBER 22, 2022

To get started, identify whom you will market to. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation. If you’re curious about how to create them, look no further. Let’s start from the top.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Televerde

NOVEMBER 27, 2018

What we do at Televerde goes beyond traditional CSR (corporate social responsibility) activities like environmental stewardship, philanthropy, cause marketing, etc. Think about this: the female prison population today is close to eight times higher than in 1980. I’ve been with Televerde since 1999. What could be better!?

Lead Ranking 60

Lead Ranking Advertising Agencies Paid Search Agency Enterprise Management 60

ClearVoice

OCTOBER 11, 2018

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers. Have what it takes to be an influencer?

Ethics 74

Ethics Blogger Paid Search Agency Communities 74

Zoominfo

OCTOBER 10, 2019

Statistically speaking, companies who employ a diverse staff achieve more financial success, attract better job candidates, and are more likely to capture new markets than less-diverse companies ( source ). The business case speaks for itself — diverse teams are more innovative and successful in going after new markets.”.

Business 187

Business Lead Ranking Zoominfo Thought Leadership 187

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Hubspot

DECEMBER 16, 2019

Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok. However, if you'd prefer to learn about TikTok's most followed users, who are mainly social media influencers, you can click here or scroll down to see that list. At this point, rather than asking, "What is TikTok?",

Branding 101

Branding Brand Identity Youtube Social Media 101

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 212

Paid Content Stats Marketing Budget Webinar Metrics 212

Buffer

MARCH 30, 2022

Saie makes sustainable makeup View this post on Instagram A post shared by Saie (@saiebeauty) Founded in 2019 by Laney Crowell, Saie markets itself as a clean, minimalist makeup brand with products that provide their signature “Saie glow.” Another promising statistic?

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74