SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

KoMarketing Associates

JULY 2, 2020

The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Experiential marketing. Enter, brand activation. . Let’s get into it!

Activities 246

Activities Brand Identity Branding Sample 246

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Join the waitlist for both products here. You can now see these new CTAs inside the campaigns tool as “CTAs (Beta).”

Knowledge Base 87

Knowledge Base Hubspot Validation Landing Pages 87

Webbiquity

JULY 2, 2019

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend. So should your marketing include cats? B2B marketing can be tough, especially when so many campaigns look the same. Cats Grab Our Attention.

B2B Marketing 235

B2B Marketing Godaddy B2B Paid Search Agency 235

SmartBug Media

MARCH 22, 2023

Summer tends to be a slower season for most e-commerce businesses, but savvy marketers recognize the holidays, weather, and activities of the season as sales opportunities. Summer-Themed Creative Deliverables Before sending out emails or SMS messages, you need to align all of your creative deliverables to the season.

SMS 98

SMS Email Marketing Examples Planning 98

Webbiquity

JUNE 13, 2019

Planning and executing a corporate event is one of the most important components in corporate marketing. Typically, a small core team is responsible for putting the event together, but it’s the business name attached to the event with a reputation and public image at stake. Food and Drink Stations.

Creativity 186

Creativity Barriers Opt-out Sales Qualified Leads 186

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.

Activities 130

Activities Brand Identity Branding Sample 130

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Most brands should avoid discounting except during a first purchase or for big holidays or events such as Black Friday. Content Marketing Strategies That Avoid Discounting.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Sales and marketing teams were forced to get creative in terms of how to engage with prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events.

Social Media 200

Social Media Promotion Creativity Media 200

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 89

Sales Management ROI Planning Work Management 89

SmartBug Media

MAY 20, 2020

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Press releases.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Martech

DECEMBER 6, 2022

The 3D execution, developed by OUTFRONT Media for their premium Times Square inventory, includes a number of pop-out elements on the giant screen. The new campaign, “Lost Yet Found,” began rolling out this fall in New York, Toronto and Miami, which are primary market, as well as secondary markets such as Dallas, Vancouver and Atlanta.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Multi-Channel Eye-Tracking 112

Martech Advisor

JANUARY 23, 2020

Here are some experiential marketing examples to conceptualize events and create real-world interactions with customers. Many organizations focus on strategy and execution and don’t give creativity and design a seat at the proverbial table. Experiential Marketing Examples to Inspire Your Next Event Strategy.

Examples 123

Examples Best Practices Paid Search Agency Advertising Agencies 123

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight marketing in practice can take various forms. Use social listening to power connections with your customers and fuel your surprise and delight marketing ideas.

Brand Identity 98

Brand Identity Branding Viral Marketing Ideal Customer Profiles 98

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. A manager has to corral the creative team. Where Marketers Go Wrong. Marketers may not be able to keep bad acting from dooming a shoot, but they can do their part to support the creative team and create effective videos.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Brandpoint

JUNE 6, 2023

We were fortunate to have a pre-event conversation with Darby Hogan, the Head of Social Media & Community for Wonderbelly and former Senior Social Media Manager at Liquid I.V., How do you stay up-to-date with the latest social media trends and changes, and how do you incorporate them into your strategy?

Social Media 118

Social Media Media Work Management Communities 118

Top Rank Marketing

SEPTEMBER 6, 2023

How can marketers find joy and build greater trust in the B2B landscape of 2023? With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference.

B2B Marketing 83

B2B Marketing B2B Co-Registration Conference 83

SmartBug Media

JANUARY 16, 2023

If you’re a marketer in the B2B sphere, give yourself a pat on the back. Standing out from the crowd in today’s market may not be as clear-cut anymore, but there are ways you can keep your brand front and center. By leveraging B2B inbound marketing. New to inbound marketing? You made it! Don’t worry!

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. In fact, according to Insider Intelligence , 3 in 4 marketers are using AI tools for content creation.

Tools 62

Tools Social Media Work Management Content 62

Zoominfo

APRIL 22, 2021

With marketing technology growing at an explosive pace, it seems that the emphasis on which tech we buy only continues to increase. Scott Brinker, the man behind the Martec Supergraphic , an image that organizes marketing tech companies by logo, posits that although the tools we buy matter, what we do with it is more important.

Advertising Agencies 130

Advertising Agencies Zoominfo Paid Search Agency Storytelling 130

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . The ability to orchestrate offline touchpoints enables marketers to be strategic with how they execute these integrated campaigns. Field Events.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Sprout Social

NOVEMBER 10, 2021

Building partnerships and managing relationships are part and parcel of being a marketer. When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams. To give helpful feedback, you need to be clear on why it’s so valuable and the role it will play in your marketing organization.

Work Management 135

Work Management Advertising Agencies Marketing Management Paid Search Agency 135

Sprout Social

DECEMBER 14, 2022

Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. With a forward-thinking, creative culture, it’s no surprise the fashion world was one of the first industries to embrace the metaverse. Macys Thanksgiving ?

Examples 110

Examples Brand Identity Branding Multi-Channel 110

Outgrow

APRIL 8, 2024

But first, let’s take up a more fundamental question, shall we? Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. You can take a look at Outgrow’s target market survey for example. What Are Feedback Forms?

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Four experts are headlining our lineup for the most anticipated email event of the year: Kason Morris – Head of Learning Experience Design, Salesforce. The best part?

Peer-to-peer 79

Peer-to-peer Thought Leadership Co-Registration Creativity 79

Webbiquity

SEPTEMBER 26, 2023

The movie “Fargo” Prince (RIP) Surly Brewing helpfully adds skyways and black ice, along with hotdishes and pop ( not casseroles and soda). But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Content Standard

MAY 12, 2021

Companies that sell consumer packaged goods (CPGs) traditionally address two key challenges with their marketing strategies. The first is standing out in a crowded, competitive market; the other is creating demand for new products. Increasingly, these efforts happen on digital battlegrounds.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Martech

MARCH 30, 2022

Paramount+ series Star Trek Picard, Season 2 premiere virtual event. During the height of the COVID pandemic, Brooklyn-based studio Little Cinema helped Hollywood clients pivot from in-person movie premiers to virtual and hybrid events. Enter the Zoom era, and increased demand for remote experiences and virtual events.

Multi-Channel 87

Multi-Channel Paid Search Agency Advertising Mediums Broadcasting 87

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

Brand Identity 111

Brand Identity Branding Advertising Agencies Cross-Selling 111

Sprout Social

NOVEMBER 8, 2022

TikTok bios are the best place to show your personality, brand and creativity. Crafting the perfect TikTok bio can be tricky, and there are a few things you should keep in mind to make sure yours is creative and unique. Or, use your TikTok bio as a way to encourage people to sign up for your email list. Are you funny?

Creativity 88

Creativity Tips Landing Pages Profiling 88

Salesforce Marketing Cloud

AUGUST 29, 2023

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. Creating this experience extends beyond traditional marketing tactics. from Taylor.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

Media 95

Media Brand Identity Branding Storytelling 95

SmartBug Media

DECEMBER 2, 2020

Now, as the world is rushing into remote work, it’s the perfect time to harness the power of agile marketing and use it to prepare crisp, effective, and fully remote quarterly planning sessions. How Does Agile Marketing Facilitate Smooth Remote Planning? How Does Agile Marketing Facilitate Smooth Remote Planning? The advantage?

Planning 95

Planning Paid Search Agency Marketing & Strategy Advertising Agencies 95