Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. Image credit: Teemu Paananen on Unsplash. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Marketing Insider Group

APRIL 15, 2024

Image Source: Inc. They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. Specificity is key here as it strongly resonates.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Not only is the content interesting, but the blog is also very well designed with eye-catching images and magazine-like formatting. Quick Takeaways. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. Be creative.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Contributed post.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Marketing Insider Group

JUNE 2, 2021

And you’re pretty sure your people have the mettle to tackle your marketing in-house. Paying an agency to handle brand marketing and advertising can be expensive. Tips for moving brand marketing in-house. Do you like the idea of being in control of your marketing and advertising? Dust off your corporate branding.

Paid Search Agency 248

Paid Search Agency Advertising Agencies Ad Agencies Work Management 248

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. It means that for companies to succeed with online content marketing, they have to adapt. According to Marketing Insider Group CEO Michael Brenner , “It’s becoming increasingly difficult to reach people organically on social media.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Sword and the Script | B2B

NOVEMBER 21, 2023

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand. click image for higher resolution) 2. click image for higher resolution) 3.

Cost 94

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 94

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Image credit: Thirdman on Pexels. Image source: Goaura.com. Image source: Optimalworkshop.com. Essentially, case studies are marketing collateral. Image source: Hubspot.com. Image source: Affinda.com.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. But they often surprisingly not judged on how well the overall content marketing program works. What a Content Marketing Agency Does.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Webbiquity

APRIL 30, 2024

How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. link] The post How to Make Your Website “The Answer” in ChatGPT Queries appeared first on B2B Marketing Blog | Webbiquity.

Marketing AI 172

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 172

Marketing Insider Group

MARCH 25, 2020

If you want to scale up your content marketing efforts, you need to create more content. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. Keeping your brand voice strong and consistent is critical to achieving success in content marketing. What’s their secret?

Content Marketing 232

Content Marketing Brand Identity Branding Work Management 232

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Image via Saaslist. Image via Pixabay.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right? Image via Pixabay.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 118

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 118

Webbiquity

MARCH 17, 2021

Influencer marketing: With the right influencer marketing campaigns, PR experts can enhance reputation management strategies, creating positive buzz around the brands they work with. 3) Increased focus on corporate social responsibility (CSR). In the corporate world, ethics is no longer considered a “nice to have.”

PR 272

PR Trends Ethics Public Relations 272

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Consumers started demanding that apolitical businesses take on a new level of corporate responsibility.

Social Media 110

Social Media Social Marketing Media Planning 110

Marketing Insider Group

NOVEMBER 21, 2022

Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future. Concerns around climate change have been one of the major themes of the past decade as an increasing number of individuals and corporations make a commitment to lessen their impact on the environment.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Webbiquity

OCTOBER 25, 2021

With all the emphasis on digital marketing today, it’s easy to overlook the promotional potential for old-school, printed offline marketing materials. Image credit: Helloprint.co.uk. A careful mix of online and print marketing is ideal to get your business in front of the right people. But that would be unwise.

Creativity 284

Creativity Business Banner Ads Banners 284

Sword and the Script | B2B

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. By contrast, 95% are not in the market currently.

Statistics 83

Statistics Work Management B2B Marketing Marketing Management 83

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Your company’s client success stories can be shared on your website, blog, social media, and through more traditional marketing methods.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Public Relations 110

Public Relations PR Thought Leadership Advertising Agencies 110

Content Standard

NOVEMBER 2, 2023

A Content Disrupted podcast with Sameer Amin, Global Director of Data-Driven Marketing and Media at Reckitt. Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. Featured image b y Rika at Adobe Stock.

Peer-to-peer 100

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 100

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing AI 106

Marketing AI Training Generation Budget Programs 106

Marketing Insider Group

NOVEMBER 12, 2019

Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. Concerns around climate change have been one of the major themes of 2019 as an increasing number of individuals and corporations make a commitment to lessen their impact on the environment. Image source: [link].

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Vision Edge Marketing

DECEMBER 5, 2023

Moore revolutionized the way we perceive competition and collaboration in the corporate world. Just like a puzzle coming together to form a captivating image, the business ecosystem map reveals an intricate web of relationships, dependencies, and untapped potential waiting to be explored. In this episode of What’s Your Edge?

Jigsaw 199

Jigsaw Lead Ranking Allocation Advertising Agencies 199

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Image credit: Kaleidico on Unsplash. Image credit: Kaleidico on Unsplash. Here are eight B2B marketing strategies that can make a big difference today.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Marketing Insider Group

OCTOBER 1, 2019

What do you think is the key to successful marketing? In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action. Smart marketers use psychology in a strategic way to both attract and engage consumers. Quick Takeaways.

Storytelling 251

Storytelling Marketing & Strategy Paid Search Agency Trust Marketing 251

Webbiquity

APRIL 13, 2022

Image credit: Andrea Piacquadio on Pexels. That makes SEO one of the top areas of investment for B2B marketing teams. That likely entails addressing business disruption, image, or expense questions in B2B markets. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Marketing Insider Group

AUGUST 7, 2023

We’re living in a world where marketing ads are flying at us in every direction. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Marketing Insider Group

NOVEMBER 6, 2019

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. In other words, you should be putting more effort into developing an attractive company culture and marketing it to the outside world. Image source: [link].

Product 206

Product Paid Search Agency Planning Storytelling 206

sagefrog

JANUARY 24, 2024

The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. In the modern marketing world, data is not merely a byproduct but the driving force behind strategic initiatives.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Marketing Insider Group

DECEMBER 4, 2019

An image or text enticed a person to visit your site and directed them to a specific landing page. That is especially true when you are on non-corporate pages that monetize through views and referrals. Images and Video Content. In B2Bs constantly evolving market a page full of plain text will not suffice.

Landing Pages 322

Landing Pages Conversion Top of Funnel Classified Ads 322

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216