Adobe Experience Cloud Blog

NOVEMBER 10, 2016

At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. The customer lifecycle stages of awareness, engagement, retention, loyalty, and advocacy are usually found across models. It’s a win-win for both your buyers and your brand.

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Marketo Thought Leadership Loyalty Funnel Advertising 134

Adobe Experience Cloud Blog

JUNE 9, 2010

Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. But why is thought leadership dominating the B2B marketing world?

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Adobe Experience Cloud Blog

DECEMBER 27, 2016

There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. Retention/Loyalty.

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Campaigns Thought Leadership Loyalty Marketing Automation Services 110

Adobe Experience Cloud Blog

MARCH 11, 2020

The need for transparency goes beyond and deeper than data practices to the root of your organizational values. As discussed in Entrepreneur , greater empathy leads to a boost in productivity, innovation, sales, loyalty, referrals, and more. Practice what you preach. Help your customers live out their values. In short: empathy.

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Ad Building Transparency Trust Marketing Impressions 173

Adobe Experience Cloud Blog

SEPTEMBER 21, 2015

As a brand and a business, you need brand loyalty, and you only have a few chances to create it. It’s a little boost of fun and thoughtfulness that manages to surprise and delight the recipient. This is the only way they will make a solid imprint in consumers’ minds and outwit the competition. and how can other marketers follow suit?

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Loyalty Marketing Management Marketing Automation Services Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. They approached LinkedIn and Marketo to solve that problem for them. It helps marketers build brand advocacy and loyalty by permitting them to have relevant, ongoing conversations with existing customers over time.

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Adobe Experience Cloud Blog

MAY 1, 2019

Customer loyalty is one of the best goals a company can aim for since it not only shows you’re doing your job well but is also a big driver of profits. In a crowded marketplace, where all your competitors are vying for attention from your target audience, earning customer loyalty is a challenge.

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Ideal Customer Profiles Marketing & Strategy Paid Search Agency Advertising Agencies 134

Adobe Experience Cloud Blog

MAY 13, 2019

Email marketing best practices are always changing, and technology is always adapting to the user’s preferences to stay relevant. Consider building a customer loyalty program for existing highly engaged customers. Instilling trust is a vital part of omnichannel communication. Improved experience. Customer rewards.

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Adobe Experience Cloud Blog

JUNE 9, 2015

Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? And how do I do it when my leadership—my counterparts—are afraid of digital?”. When you actually take deliberate measures to engage with consumers, you move past the transaction and can build deep loyalty.

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Adobe Experience Cloud Blog

FEBRUARY 4, 2020

If you engage with the right customer, at the right time, about topics or business solutions that interest them, you gain (and earn) customer loyalty. The post Explore Digital Transformation in Marketing | 5 Risks of Doing Nothing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Digital Transformation Paid Search Agency Marketing Management Advertising Agencies 133

Adobe Experience Cloud Blog

APRIL 24, 2019

The ongoing industry conversation about media transparency was shocked into life by the Association of National Advertisers ‘ 58-page anonymously sourced 2016 report, detailing agencies’ widespread use of opaque business practices such as kickbacks. Reframe problems as opportunities.

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Lead Scoring Lead Ranking Advertising Agencies Ad Building 134

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. I’d love to hear your thoughts, please share them in the comments section below. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable.

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Marketo CMO Thought Leadership Top of Funnel 48

Adobe Experience Cloud Blog

MAY 4, 2018

It is not continuing discriminatory hiring practices and donating to a diverse organization. These practices are dishonest CSR, and they will ultimately prevent your business from progressing. Instead, create honest and transparent practices that you won’t have to shield from public view. CSR Opportunities at Marketo.

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Marketo Communities Advertising Agencies Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 2, 2018

What are some best practices to implement? In this blog, I’ll examine some benefits of combining AI with your marketing automation, best practices of deploying the technologies together, and predicted trends to look out for. Better Customer Experiences, Increased Loyalty, and Greater Customer Value.

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Adobe Experience Cloud Blog

NOVEMBER 7, 2016

I spent the next three hours pulling what I thought were weeds. If a writer produces a beautifully written thought leadership piece, but your goal was to generate leads for a webinar, can you blame them for missing the mark if you never communicated your goals? Easy enough, right? Those plants cost hundreds of dollars!”

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Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 26, 2018

The takeaway here is clear: In a world where real-life interaction is increasingly rare, brands that can merge the magic of a physical experience with the power of digital are the ones that will inspire loyalty. Balance Your Brand’s Digital and Physical Elements. This extra dimension is especially important for existing customers.

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Adobe Experience Cloud Blog

MAY 13, 2015

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. But there’s no one-way street here! Keep reading…).

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Marketo Budget Programs Thought Leadership Terms and Conditions 48

Adobe Experience Cloud Blog

MAY 8, 2019

It includes a series of touchpoints designed to raise awareness of customer challenges, position your brand as a trusted advisor, generate leads, sell your solution, and—if done correctly—foster genuine brand loyalty. So, how does Marketo define demand generation? The “long-term” element is essential. The three pillars of demand.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Adobe Experience Cloud Blog

FEBRUARY 28, 2014

The Changing Face of Brand Loyalty. Because I had no loyalty to Fitbit or to Jawbone, neither brands carried any special power. There’s data here too: according to a recent Ernst & Young survey, only 25% of consumers site “brand loyalty” as the deciding factor when making a purchasing decision. Not to worry!

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Loyalty Buy Brand Identity Branding 48

Adobe Experience Cloud Blog

APRIL 11, 2018

Customer experience is what sparks loyalty and that’s where marketers can make a difference. I’d love to hear your thoughts on how it has changed your tactics and processes. The post 4 Reasons Your Story Is Your Most Valuable Marketing Asset appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

JULY 31, 2019

Maintain your customers’ loyalty by making sure your value is heard and seen clearly, loudly and often. The post 5 Ways SaaS Providers Can Prevent Customer Churn appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Customer Satisfaction Gartner FAQ Thought Leadership 133

Adobe Experience Cloud Blog

APRIL 25, 2017

The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions. We’ve been confusing loyalty with advocacy. Let’s take a look at some of the highlights.

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Storytelling Planning Marketo Brand Identity 103

Adobe Experience Cloud Blog

APRIL 10, 2019

These sales relationships put the customer first, focusing on creating value for the buyer over the long term that will build brand loyalty. The post Your Guide to Relationship Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

MAY 31, 2019

Strengthen your brand-consumer relationship by practicing social listening and responding to comments—both positive and negative—in a timely manner. That is what creates brand loyalty for a lifetime. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. I think Netflix is a good example of earning loyalty based on delivering a personalized experience. “I NEVER would buy a PC. Too unreliable.”.

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Brand Identity Branding Loyalty Paper 134

Adobe Experience Cloud Blog

JANUARY 4, 2018

If you notice a dip in your conversions, the chances are someone has copied your landing page, launched the same ad campaign, and has stolen your customers’ loyalty. When such thoughts run through your mind, it’s time to update. Especially, if they work in the same niche and can hire freelancers to duplicate your web page.

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Landing Pages Thought Leadership Conversion Rate Marketing Analytics Tools 134

Adobe Experience Cloud Blog

JULY 3, 2018

When talking about customer lifecycle marketing, we need to take into consideration the main stages that take a buyer from the first acquaintance with your product or service through purchase, loyalty, and retention. Such information will help measure customer loyalty. Customer Lifecycle Stages.

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Marketing & Strategy Marketing Strategy Paid Search Agency Best Practices 134

Adobe Experience Cloud Blog

JUNE 19, 2017

Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. It’s Possible—Just Listen to Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That’s where automation becomes important.

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Touchpoints Budget Programs Word of Mouth Churn Rate 132

Adobe Experience Cloud Blog

NOVEMBER 14, 2018

They got creative too, including not only photos of their customers’ record of flight destinations, but also a fun reminder of the number of times they had a window seat, their first trip with Easyjet (building that brand loyalty), recommendations of where to fly next (with their airline, of course), and more. How did this perform?

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Personalization Click Rate Loyalty Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 23, 2020

The launch of their UK production hub at Shepperton Studios further cemented their commitment to European customers, increasing both trust and commitment and loyalty in customers in the UK and Europe. Avigilon Corporation expands with a permanent global outlook.

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Planning Business Work Management Marketing Management 152

Adobe Experience Cloud Blog

OCTOBER 31, 2018

This desire hits at the heart of who their audience really is, helping Nike to forge emotional connections, loyalty, and advocates. By standing up for what he believed in, Colin Kaepernick went beyond the realm of athletic heroism and became a hero for change, for beliefs, and for loyalty to one’s values.

Brand Identity 124

Brand Identity Branding Ethics Opinions 124

Adobe Experience Cloud Blog

JANUARY 31, 2018

Something else to note is that engagement also arises out of loyalty and familiarity with your brand , content, and chosen channels. Best Practices: Listen to your audience’s thoughts and respond when appropriate. For this to happen, you must: Share information that is valuable to your audience.

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Video Marketing Landing Pages Click Rate Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) His top advice : Content should be prioritized as the most important element you can use to capture and nurture leads, educate and build loyalty among prospects, create interest in your business, and improve your search traffic.

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B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 6, 2019

If marketers can also move their sales comrades past knowledge and help them truly believe in the message they’re sharing, they can tell stories in a compelling way, which will empower sales to spur the customer on to purchase and loyalty. Marketers Should Stay Involved In The Process.

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Top of Funnel B2B Thought Leadership Paid Search Agency Storytelling 134

Adobe Experience Cloud Blog

APRIL 4, 2018

In this blog, I’ll cover best practices for B2B marketers to make the shift from funnel marketing to lifecycle marketing to increase ROI and help your customers stick with you for the long run. Develop a Clear Customer Engagement Strategy. The more engaged and invested your customers become, the “stickier” the relationship.

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Marketing Funnels Top of Funnel B2B Marketing Work Management 134

Adobe Experience Cloud Blog

APRIL 1, 2019

But that method does little to establish long-term brand loyalty among consumers. The post It’s Not About ‘What’s Trending,’ Find Out What Your Audience Actually Cares About appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Trends Paid Search Agency Social Media Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Put the customer at your core—take it to the next level and feed into their experience emotionally…creating relationships drives loyalty.”— What a start!

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