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How to survive (and learn from) email marketing mistakes

Martech

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. Once, one of my team members accidentally included all of our unsubscribed addresses in a mailing. How do we analyze, process, learn from our mistakes and then move on? A typo in the subject line.

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Pricing and contracts When evaluating lead generation companies, it’s crucial to understand their pricing models and contract terms to ensure there are no surprises. There are a few common pricing models to be aware of: Cost per lead – You pay a fixed fee for each qualified lead generated, whether or not it leads to a sale.

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How to Market Content to Baby Boomers in 2022

ClearVoice

You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. Promote videos on YouTube. You can promote blog posts, images, videos, downloadable resources—anything that piques the interest of boomers. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers.

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6 valuable tips to improve your B2B tradeshow marketing

The Lead Agency

As the new year kicks off and teams return to work, marketing events calendars are filling up quickly. Create excitement by extending an exclusive trade show discount, promotion, giveaway or contest. If you are a B2B marketer, you know January is a big month full of planning events, from client events to virtual and in-person events.

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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Text message marketing can be used for a new product promotion, flash sale, shipping confirmation, back-in-stock notification, abandoned cart messages, and much more. Lower costs: Attentive's pricing is hidden and changes based on the customer. The Pros of Attentive. The Pros and Cons of Klaviyo. The Pros of Klaviyo.

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Is OptinMonster Worth It? (An Extensive Review for 2020)

Optinmonster

What they really want to know is whether or not OptinMonster is worth the price. Is OptinMonster worth the price? By the end of this post, we’ll help you figure out if it lives up to the hype and is worth the price. Join OptinMonster today risk-free with our 14-day unconditional money-back guarantee. TripAdvisor.

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How Allocadia Helps Danone Keep an Agile Marketing Planning Approach

Allocadia

Our planning takes place in phases. Our planning takes place in phases. The first step is for our leadership to determine the growth numbers we’re looking to hit for the year ahead. Our product team will do some analysis and develop a hypothesis about the potential growth for each brand and product. Kyle Watts.