The Other Social Network

Paul Gillin

Have you checked out LinkedIn lately? If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it.

Which Social Network Should You Advertise On?


1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. Unlike LinkedIn, it’s a very cost-effective option.

Trending Sources

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: and LinkedIn. What I mean by movement is that a person goes through both horizontal and vertical changes within a company. The aspect of the horizontal and vertical movement is pretty compelling. Vertical, horizontal, and then the other thing I’m thinking about is, okay, what do I do?

50 Stats to Help You Choose The Right Social Networks for Your Brand

Modern B2B Marketing

In this blog, I’ll outline three ways to help you choose the right social networks for your business. . LinkedIn. LinkedIn has 106 million monthly active users. LinkedIn. adults) use LinkedIn LinkedIn. 18% of LinkedIn users log on daily.

Content marketing workflow: Should we do native video on LinkedIn now?


LinkedIn finally joined all the other networks in allowing native video. Of course, I immediately wanted to give it a shot to see how easy it would be to upload video to LinkedIn. How to do video on LinkedIn. How to integrate LinkedIn into your strategy.

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Here is what does drive LinkedIn’s sharing counts: Twitter.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. LinkedIn connections. LinkedIn connections. LinkedIn connections.

LinkedIn Marketing Is Broken, and It’s Probably Our Fault

Content Standard

There’s some great content to be found on LinkedIn—unique perspectives and insights come from sources like Bill Gates, Richard Branson, and James Altucher. Contributors pour in more than 50,000 new pieces of content on LinkedIn every week. Create Content Exclusively for LinkedIn.

LinkedIn Releases Offical Share Button


Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Free Ebook: Lessons From Five LinkedIn Experts.

Launching your social campaign with guns blazing!


When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Share Photo on Linkedin.

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Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.”

BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]


Powerhouse publishers such as The Huffington Post and The New York Times already have large, built-in audiences across a variety of verticals, but it's those publishers' level of engagement that's truly valuable. 1) The Huffington Post is the only publisher to make it into all five verticals.

Top online marketers on Twitter


I included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. LinkedInMktg — LinkedIn Marketing. VerticalMeasure — Vertical Measures.

Mobile Myth Busting: How to Write Great Content for Mobile


It means thinking about how the vertical screen changes the way we write and structure content. Users would then scan the content’s left side vertically, forming the stem of the “F” However, this all went out the window with the introduction of mobile screens.

Twitter success demands both top influencers and everyone else


Others users focus exclusively on networking within their own space, effectively limiting scope and reach by preaching to the choir. No matter how obscure, vertical, or arcane your material may be– there’s an audience for it. Online social networks have made all of this even easier to the point where it is becoming less of a potential and more of a promise, an eventuality. These large networks attract both eyeballs and robots. Image via CrunchBase.

Is Account-Based Social Selling Right For Your Sales & Marketing Team?


It’s when B2B sales reps use social networks to engage with people at their target accounts. They follow the company on LinkedIn and Twitter. They connect with a targeted list of potential customers across social networks. Perhaps your sales team is working with buyers in specific verticals. For newbies, social networking can be overwhelming. They’re growing their LinkedIn connections and Twitter followers.

Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

At best, email marketing today allows a one-to-one communication to develop, with no group communication or network benefits. Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses. Measurement Media Social Media Facebook LinkedIn twitter publishing Email 2.0

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

Check out our network map to see the numerous interactions between brands and individuals (click to enlarge): Scroll further down for our lists containing the top 100 individuals and the top 100 brands leading this growing discussion. LinkedIn Marketing. Vertical Measures.

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A Glimpse Into the Landscape of Social Sharing [Infographic]


And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area. In measuring social sharing -- shares from websites and applications to social networks -- however, Gigya’s data shows the rapid growth of another player: Pinterest.

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3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

It is a highly transferable asset if you should need to look for a job someday and the reputation and network you build online can help open new doors in both a current or future position. Ryan Handley also focuses on marketing but is carving a niche in a vertical — insurance.

Social Media Case Study: How I made $47 million from my B2B blog

grow - Practical Marketing Solutions

To do this the sales team first looked at available AT&T solutions that were best suited to the customer’s vertical market. We decided that the primary source of this new content would be AT&T’s B2B blog, called Networking Exchange. We needed to build a relevant network.

Optimize Your Content for Inbound Marketing: Part 2


Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.


18 Ways to Promote Your White Paper for Lead Generation


Online releases are submitted to major search engines, industry journals, and social networks. Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+.

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How Will 50 Billion Connected Devices Affect The Future of Marketing?

B2B Marketing Insider

In 1997 I started working for a company that sold websites specialized for certain vertical markets. We look at data and we use intuition based on 12 years of working in the industry and actively participating at conferences and on social networks.

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20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Participation in content creation invests a brand’s network in the success of that content for mutual value and 360 degrees of win. Arnie Kuenn, CEO, Vertical Measures. Jason Miller, Group Manager, Content Marketing and Social Media, LinkedIn Marketing Solutions.

Funny Business: The Best Digital Marketing Humor, 2014 Edition


Dracula’s LinkedIn Profile by Social Media Today. This is actually a serious post from Celina Guerrero on how to optimize your LinkedIn profile, but it creatively uses Count Dracula’s LinkedIn account as an example. What are you laughing at?

The Science Behind the Most Popular Infographics of 2016


Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. 2) Most Popular Industries by Social Network.

Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. On Twitter and LinkedIn?

17 Ways to Promote Your White Paper for Lead Generation


That’s because online releases are submitted to major search engines, industry journals and social networks. Post it out on LinkedIn groups, Facebook, and Google+. After you explore specific verticals that target your industry, check out the Google Display Network.

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The average enterprise uses 91 marketing cloud services


It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). 184): Instead of a small number of massive monolithic applications, you have a loosely-coupled network of hundreds of smaller services.

Case Study: Using influencers to quickly build an audience for your content

grow - Practical Marketing Solutions

Trusted influencers with enormous power to “move the needle” are emerging in every market vertical. Perhaps you want to find people in a specific social network? Look for opportunities to engage through a blog comment, a congratulatory message on LinkedIn, or a tweet.

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

Social networks. ” Twitter, Facebook, Instagram, LinkedIn, Pinterest and a host of other social media sites are channels that connect millions of users to each other — and to businesses. These social media networks are distribution channels for content.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile.

The Future of the Internet Isn’t the Web


Social network ad spending has risen dramatically in the past two years and is predicted to only grow more, according to eMarketer. It has cemented its place among the pantheon of Facebook, LinkedIn, Instagram, and Twitter as a “must-have” app, particularly among millennials.

Will Social Media Apps Become Irrelevant to Marketers?

Content Standard

A simplistic optimization tactic might be filming video content in vertical orientation (for apps like Snapchat) as well as horizontal orientation (for apps like YouTube). Brands have clung to social media as a way to spread their message in a mobile-oriented world.

Social Media 101: Managing your social media presence

Vertical Response

LinkedIn. LinkedIn is the largest professional network online. LinkedIn: 1 time per day. The post Social Media 101: Managing your social media presence appeared first on Vertical Response Blog. Likes and snaps and tweets…oh my!

Getting Started With Content Marketing: 9 Takeaways From One Company's Experience


It generated a great LinkedIn discussion during which I learned, much to my surprise, that I had become somewhat of a thought leader. On the other hand, we were disappointed with the results of our high quality posts on the smaller sites with the niche vertical focuses.

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58 Best Marketing Tools to Build Your Strategy in 2017


While there are lots of automation tools out there for specific fields or verticals (for example, the HubSpot workflows tool for marketing automation ), there aren't many tools that allow you to automate the various different tools you use throughout all aspects of your life. Linkedin.

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[Ebook] 10 Steps for Lead-Generating Personalized Web Engagement

Modern B2B Marketing

Set up your measurements to determine baseline metrics for the different verticals and audiences and start testing personalization campaign results to measure uplift.

5 Reasons Face-to-Face Events Still Rule in Europe

Modern Marketing

But we’ve also seen a proliferation of more targeted events focused on specific verticals or solutions in most countries. The reality is that most of your network will be at the same event so it’s great to have a chance to catch up over coffee or the odd pint, wine or cocktail. LinkedIn. by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. At least in Europe.

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