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Accurate keywords are essential in contextual targeting

illumin

This situation is where using well-planned long-tail keywords is of the utmost importance. Another way to lessen competition is to look for long-tail keywords. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Keywords 105
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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

No matter what tools you have, you probably do a lot of your marketing research on good old Google. When closely connected sites show up, such as your LinkedIn pages and affiliates, you’re on the right track. This tip can help you uncover more ideas for long-tail keywords.

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19 Free SEO Tools That Should Be on Every Marketer’s Radar

Martech Advisor

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. This is where dedicated SEO tools can help. We have put together a comprehensive list of free SEO tools that can help you stay ahead of Google’s ever-changing ranking algorithms.

SEO 85
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Six Successful Strategies for Voice Search Optimization

Webbiquity

In fact, it was found that text searches are most commonly one to three words long. Voice-based searches, on the other hand, are often over seven words long. To find such keywords, you can use a keyword research tools like SEMrush and head to the Keyword Magic Tool. Image credit: Moz. Image credit: SEMrush.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

This crisis response led them to identify several short- and long-term trends. Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. This is because long-tail keywords more closely reflect normal speech patterns. You can connect with him on Twitter or LinkedIn.

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B2B Lead Generation Strategies: Ways To Drive Leads And Grow Your Business

Only B2B

Create A Free Lead Generation Tool. A free Heatmap tool is provided by Crazy Egg. A free tool is one of the top B2B lead generating methods we’ve seen for SaaS and IT companies. Offering a free tool is effective for generating B2B leads since it allows prospects to “test before they buy.”

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Looking to improve your Google Ads? Try stronger keywords

illumin

Search intent is everything for Google ads There are many tools marketers can use to find and analyze keywords for their Google ads, but having a tool that factors in search intent is critical in finding the most effective keywords for your campaign. These searches usually happen towards the end of a purchase journey.