Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools Enterprise Management Work Management Top of Funnel 144

The Forward Observer

MARCH 1, 2024

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Brandpoint

MAY 5, 2023

It’s no longer just a platform for individuals to share their personal lives with the world; it has evolved into an essential marketing tool for businesses. In the past, manufacturing companies may have viewed social media as irrelevant to their industry. However, that is no longer the case. With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Bannersnack

APRIL 15, 2022

7 minutes read LinkedIn has seen a huge growth in recent years, to a point where not having one is considered a red flag for employees and companies alike. In a 2021 report, Insider Intelligence concluded that LinkedIn, together with Pinterest, is the most trusted social media platform by users.

Profiling 98

Profiling Linkedin Traffic Optimization 98

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. Click To Tweet.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

OCTOBER 12, 2015

Here are the top promotion tips for Facebook, Twitter, LinkedIn, Pinterest, and Instagram: Facebook Promotion Tips. This is extremely helpful when you’re using social sharing tools to post to your page. LinkedIn Promotion Tips. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates.

Paid Social Agency 100

Paid Social Agency Budget Programs Linkedin Viral Marketing 100

Launch Marketing

OCTOBER 21, 2020

—it has naturally become the go-to social media platform for B2B marketers. Of the over 675 million LinkedIn members, 63 million are in decision-making positions. In a previous blog , we provided an overview on how LinkedIn ads operate and why B2B organizations benefit from using them, as well as some key features.

Paid Search Agency 62

Paid Search Agency Linkedin Features Ad Frequency 62

Excelsior Research

APRIL 22, 2022

EFFECTIVE TOOLS FOR DIGITAL MARKETING! EFFECTIVE TOOLS FOR DIGITAL MARKETING! The tremendous tools to amp up the process of digital marketing are as follows : . It works as an effective tool of digital marketing as Content is the Key ! . Paid social advertising : . So videos are actually an effective tool.

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. The Most Trusted Channel. So which one is most trusted?

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Valasys

AUGUST 18, 2020

LinkedIn needs no introduction. It is a popular professional social networking website used by professionals to connect with each other. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Martech

DECEMBER 5, 2022

followers) LinkedIn : JenCapstraw (4.3K Company: Postmark Website: JustineJ Twitter: @meladorri (10.6K followers) LinkedIn: JustineJordan (2.6K He started out in journalism creating a channel for long form news and the Tools For Reporters newsletter. followers) LinkedIn: KathPay (7.4k Twitter : @JenCapstraw (3.9K

Email Marketing 121

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 121

Sprout Social

AUGUST 25, 2022

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. We’ll walk you through what is normally included in the cost of social media management, how the cost of agencies compares to freelancers and the average amount a business should spend.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125

The Point

NOVEMBER 12, 2019

I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication , email, search, etc.) In fact, he went as far as to classify anything else (a simple LinkedIn campaign, for example) as merely a “shotgun” approach. No, they won’t.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

Linkedin 96

Linkedin Paid Search Agency Ads Cost Per Thousand 96

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. On platforms like Twitter, the company recognizes the value of highlighting its employees and their experiences.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. There are a multitude of event formats companies can choose from when hosting virtual events. Facebook Events. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

Directive Agency

MAY 20, 2020

Total Addressable Market (TAM) on LinkedIn. For example, if you are a log management software company, your TAM is any business that digests data. For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing).

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

The Marketing Blender

MARCH 15, 2021

Targeted paid social campaigns. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. Get what you pay for with Paid Social Campaigns. An SEO-optimized website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Social Media Marketing Foundations (LinkedIn Learning). This social media training course covers every corner of social strategy—from choosing channels to managing communities. Paid social media marketing training and resources.

Social Media 118

Social Media Training Course Resources 118

Content Marketing Institute

AUGUST 31, 2023

These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. The value of AI tools depends on the effort you put into them. Some generative AI tools also provide an SEO assist during the writing process or use your proprietary content to create derivate pieces.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

SmartBug Media

MAY 6, 2020

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1. Paid Search. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Webbiquity

JANUARY 30, 2020

This practice can help you improve your brand’s value over time and get more people to trust and follow your brand on social media. You can further amplify the reach of your social media content using relevant hashtags. There are many powerful tools that can help you track trending hashtags in your niche. Leverage Hashtags.

Marketing AI 230

Marketing AI Brand Identity Branding Advertising Agencies 230

illumin

SEPTEMBER 25, 2023

This new platform was quickly followed by MySpace and LinkedIn in 2003. MySpace marked a shift in social media into the mainstream. LinkedIn was an equally big development, with the networking site remaining the primary professional space online today. This has given marketers new tools to reach the almost 4.8

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Metadata

SEPTEMBER 29, 2022

A study found that companies that focused on aggressive recession marketing grew during the 1980s recession by 256%, unlike those who slashed or eliminated their budget. They shared the following on LinkedIn : “Those who indiscriminately cut marketing budgets actually performed worse than peers who invested in key channels.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

SmartBug Media

OCTOBER 31, 2022

Let's say that someone sees your ad on LinkedIn about a helpful ROI calculator. The lead source might be LinkedIn paid social (or just paid social if you're bucketing things), and then the conversion event, assuming that they downloaded that ROI calculator or filled out a form to get it, would be content download or the ROI calculator.

Marketing Attribution 52

Marketing Attribution Demand Generation Agencies Paid Social Agency Paid Search Agency 52

Navigate the Channel

AUGUST 11, 2022

It might seem like events are no longer necessary in this era of digital marketing, but live events are still a powerful tool for building relationships, rewarding past customers, and showcasing your team and your products. These people are already inclined to support your business and are open to the idea of attending an event.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

Launch Marketing

SEPTEMBER 30, 2020

In times of crisis, something as instant and influential as social media can become an essential tool for providing buyers, audiences and your community with information and resources to get them through. Crisis communication comes into play any time your company may need to adjust their messaging due to unforeseen circumstances.

Social Media 74

Social Media Paid Social Agency Media Marketing & Strategy 74

Biznology

FEBRUARY 15, 2019

Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). If the scale becomes completely unwieldy there are agencies and tools that can help you with this. another pro-tip: This process gets a lot easier if you are doing paid social media and you have a dedicated rep.)

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. That’s why more businesses are turning to paid social. Here are a few ideas.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134