The Forward Observer

APRIL 12, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Immersion” by Paul Zak appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Work Management 177

Work Management Marketing Management Wikipedia Click Rate 177

The Forward Observer

MARCH 29, 2024

She is also the author of Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement which was featured on episode 477 of the Marketing Book Podcast. Douglas Burdett, host of The Marketing Book Podcast. Her books are widely used by PR, marketing, and sales professionals, and universities.

Social Marketing 164

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 164

The Forward Observer

MAY 10, 2024

Alisha is also the host of the Account-Based Marketing Podcast, is a regular contributor to Forbes , and is a speaker on growth topics. Douglas Burdett, host of The Marketing Book Podcast. And, interesting fact – she is living in the 4th house she designed herself! Don’t know how to leave an iTunes review?

Account Based Marketing 156

Account Based Marketing ABM Effectiveness B2B Thought Leadership 156

The Forward Observer

MARCH 22, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Bob was the CEO of two independent agencies and the U.S.

Advertising Agencies 156

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 156

The Forward Observer

MARCH 15, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Brand Identity 183

Brand Identity Branding Work Management Marketing Management 183

The Forward Observer

MARCH 8, 2024

She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts. Douglas Burdett, host of The Marketing Book Podcast. Before MIT, she served as a Social Media Manager and Web Editor for the Harvard Kennedy School of Government. Don’t know how to leave an iTunes review?

Social Media 156

Social Media Resource Management Organization Social Marketing 156

The Forward Observer

MARCH 1, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Social Media 164

Social Media Social Marketing Enterprise Management Marketing & Strategy 164

The Forward Observer

FEBRUARY 23, 2024

Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

Storytelling 171

Storytelling Consulting Marketing & Strategy Paid Search Agency 171

The Forward Observer

JANUARY 19, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Overdeliver” by Brian Kurtz appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Copywriting 148

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 148

Martech

FEBRUARY 25, 2022

LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. A few podcasts from the LinkedIn Podcast Network. Image: LinkedIn. Podcasts aren’t just for true crime, politics and comedy any more. A few podcasts from the LinkedIn Podcast Network.

Linkedin 109

Linkedin Network Marketing Newsletter Hubspot 109

The Forward Observer

DECEMBER 1, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Discover Questions” by Deb Calvert appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Buyer Personas 164

Buyer Personas Barriers Click Rate Marketing & Strategy 164

The Forward Observer

DECEMBER 22, 2023

And, interesting fact – Christine and the host of The Marketing Book Podcast are both married to physicians! Douglas Burdett, host of The Marketing Book Podcast. No Spam. .: Just click here to provide your postal address (I’ll send it anywhere in the world)! Don’t know how to leave an iTunes review?

Planning 156

Planning Work Management Cold Calling Marketing & Strategy 156

The Forward Observer

DECEMBER 15, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Marketing Funnels 164

Marketing Funnels Top of Funnel Startups Buyer Personas 164

The Forward Observer

JANUARY 12, 2024

Listen to the Interview… Links… Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri (Amazon) Allyson Letteri (LinkedIn) Allyson Letteri (website) Standout Startup (book resources) Standout Startup (toolkit) The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K.

Startups 156

Startups Top of Funnel Marketing & Strategy Paid Search Agency 156

The Forward Observer

DECEMBER 8, 2023

Listen to the Interview… Links… The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott Edinger (Amazon) Scott Edinger (website) Scott Edinger (LinkedIn) Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz (Marketing Book Podcast interview) Sell Different!:

Paid Search Agency 171

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 171

The Forward Observer

JANUARY 5, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Any Insights Yet?” Transform Your Business. Transform Your Business. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Planning 148

Planning Click Rate Marketing & Strategy Amazon 148

illumin

MAY 21, 2024

Podcasts are seeing a global uptick. Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 Podcast listeners are fully engaged, paying attention to the entirety of a podcast episode.

Cost Per Thousand 95

Cost Per Thousand Advertisements Advertising Cost per Acquisition 95

The Forward Observer

NOVEMBER 10, 2023

Over the last ten years, Robert and his firm, The Content Advisory , have advised more than 500 companies, including McDonalds, Salesforce, Hilton, Facebook, UPS, Adidas, LinkedIn, KPMG, NASA, The Bill & Melinda Gates Foundation, and 15 of the Fortune 100. Douglas Burdett, host of The Marketing Book Podcast.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

NOVEMBER 3, 2023

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

The Forward Observer

OCTOBER 27, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Unforgettable” by Phil Mershon appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 24, 2023

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 13, 2023

About the Author Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn. Douglas Burdett, host of The Marketing Book Podcast. She previously led Microsoft’s global learning and thought leadership programs and is an award-winning former journalist.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

The Forward Observer

NOVEMBER 17, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

The Forward Observer

OCTOBER 20, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Inspire Your Buyers” by Bruce Scheer appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Oktopost

APRIL 29, 2024

Vanessa Lowe takes us behind the scenes of how NXP Semiconductors mastered LinkedIn Live, uncovering the trials, triumphs, and techniques that led to their impressive results. ” NXP Semiconductors has recently been experimenting and refining its LinkedIn Live strategy, with incredible results.

Linkedin 84

Linkedin Broadcasting Impressions Social Media 84

Marketing Insider Group

SEPTEMBER 16, 2020

It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy ! Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. What are LinkedIn Stories and How Do They Work?

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Podcast popularity among B2B execs mirrors that of the U.S. That’s up from 32% in 2019.

Advertising Channels 126

Advertising Channels B2B Marketing Planning B2B 126

Confessions of a B2B Marketer

JULY 10, 2022

Proudly sponsored by Ahrefs Webmaster Tools Check out Jakub on LinkedIn Check out Speak On Podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so We get Jakub's feedback on my recent podcast guesting campaign, get details on how Speak On Podcasts are growing and their plans for the future.

Linkedin 40

Linkedin Outreach B2B Sales Hubspot 40

FMG Suite

APRIL 25, 2024

And though many of these tips could transfer to other platforms, they are specifically designed for LinkedIn. Why LinkedIn? Share The Right Content Seeing results from LinkedIn requires a content strategy, which includes understanding what types of content do and do not work. Go into LinkedIn and ask to connect with them.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

FMG Suite

APRIL 25, 2024

And though many of these tips could transfer to other platforms, they are specifically designed for LinkedIn. Why LinkedIn? Share The Right Content Seeing results from LinkedIn requires a content strategy, which includes understanding what types of content do and do not work. Go into LinkedIn and ask to connect with them.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Televerde

OCTOBER 28, 2019

In this podcast, Xavier Major, Demand Generation Supervisor and Chad Koskie, Product Marketing Manager at Televerde dive into the topic of intent data and how it empowers your team to join the conversation with potential customers sooner. How Televerde uses intent data to drive more highly-qualified leads from LinkedIn.

Intent Data 56

Intent Data Intent Linkedin Buyer's Journey 56

Vidyard

JANUARY 24, 2022

A podcast to amp you up during your mid-day walk? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Podcasts 1.1 30 Minutes to President’s Club Podcast 1.2 Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Top Rank Marketing

DECEMBER 29, 2023

MarketingCharts LinkedIn Tests New AI-Based Learning Elements In-Stream Microsoft-owned LinkedIn (client) has expanded its use of AI within its LinkedIn Learning offering, using the technology to provide additional insight for users on the professional social platform seeking to learn new skills or hone existing one, LinkedIn recently announced.

Paid Search Agency 112

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 112

Confessions of a B2B Marketer

MARCH 29, 2023

Listen to If You Market Podcast Check out Fame Check out bCast Check out Abney Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so The discussion revolves around the meaning of success in podcasting and how it goes beyond monetary return on investment. hit 200k MRR?

B2B Marketing 52

B2B Marketing B2B Outreach B2B Sales 52