Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” Automatically catch email errors with 24/7 Link Monitoring in Litmus Email Guardian Email Guardian monitors every email—and every link—so you don’t have to. Your heart drops. Your career flashes before your eyes.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

Optinmonster

MAY 2, 2024

In this post, I’m going to show you how to drive website traffic to Facebook Messenger using ‘m.me’ link so you can engage with your site visitors instantly. is a URL service provided by Meta that redirects people to a person, page, or conversation in Messenger. To do that, log in to Facebook and go to your business page.

Facebook 75

Facebook Paid Search Agency Business Click Rate 75

Lead Forensics

APRIL 3, 2024

If you work with customers across different industries, you may be tempted to just throw them all in together. They don’t all need to be linked to the main navigation menu on your website. To the contrary, they should be promoted through links in blog posts, emails, social media post and ads, etc.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Salesforce Marketing Cloud

APRIL 22, 2024

A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. Today everyone can and should have an online portfolio sharing their work. Developers of all stripes can showcase their relevant work. But hey, you have tech skills.

Ad Building 111

Ad Building Ideal Customer Profiles Acquisitions Creativity 111

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. Use links to your advantage. Leverage UTM parameters and link shorteners in social media content that make sharing easy and help track site traffic from its origin point. Ask your audience.

Social Media 106

Social Media Social Marketing Peer-to-peer Media 106

Top Rank Marketing

APRIL 8, 2024

Julia McCoy, Search Engine Land 5 key practical benefits of a content audit #1. Content audits play a big role here as well, improving your visibility in search by making your site and its pages easier for engines to find, understand, categorize, and contextualize. Simplify and improve your site’s user experience.

Lead Scoring 102

Lead Scoring Lead Ranking Paid Search Agency Content 102

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. Why it works : Adding offer links reduces resistance for your users and makes it more accessible.

Social Media 153

Social Media SEO Cost Per Click Media 153

Litmus

MARCH 6, 2024

Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? And the only way to accomplish that is by getting subscribers out of their inbox and onto a landing page.

Email Marketing 113

Email Marketing Planning Design Mobile Marketing 113

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. You’ll also find a link to a tutorial on the image generator page. Visit the personas page to select a persona and see all the additional prompts. Start creating images now.

Work Management 106

Work Management Generation Marketing Management CMO 106

SocialPilot

JANUARY 21, 2024

At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. Why Should you Market your Business on Facebook Pages? Seems easy enough.

Small Business Marketing 108

Small Business Marketing Facebook Business Ideal Customer Profiles 108

BOP Design

MAY 16, 2022

It’s also helpful to review general B2B website metrics in this section, such as pages/session, average session duration, and bounce rate. To optimize for organic search, the website must have these search terms sufficiently placed throughout the website on both landing pages and blogs in areas that make sense.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

seo.co

MARCH 8, 2022

Urchin Tracking Module (UTM) is an important feature for any link-building campaign. UTM parameters can be added to your links in order to track which sources are driving traffic and conversions to your website. With this information, you’ll know what marketing tactics are working best and how they affect conversion rates.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Landing Pages Link Building 98

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Pro tip : Although we refer to it here as a ‘product’, our product launch timeline works for services as well!

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, This information helps you decide which pages they find relevant and others maybe not so much. Let’s first take a look at how click tracking works. OK, that’s a bit extreme, but you get the idea.)

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

SmartBug Media

JANUARY 11, 2023

You’ll need accounts at both HubSpot and Zoom to make this work. Hit “Schedule,” and you’ll be redirected to the Manage page. You’ll get a dialog box like this: All options will work with HubSpot; you just need to pick which one you want, and then click “Save All.” Create your registration form and landing page.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Kevin Indig

JULY 31, 2023

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) that said, “ Show me your footer and I can tell you how good your SEO is.”

PageRank 98

PageRank Microsite Comparison SEO 98

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good.

Product 90

Product Lead Ranking Urgency Marketing Cross-Selling 90

Lead Forensics

APRIL 3, 2024

If you work with customers across different industries, you may be tempted to just throw them all in together. They don’t all need to be linked to the main navigation menu on your website. To the contrary, they should be promoted through links in blog posts, emails, social media post and ads, etc.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

DAGMAR Marketing

APRIL 15, 2022

75 percent of users never scroll past the first page of search results ( Entrepreneur ) 53 percent of all website traffic comes from organic searches ( Search Engine Land ) 66 percent of people perform some type of online research before making a purchase online ( SemRush ). How does Google’s algorithm work with SEO? .

Statistics 94

Statistics SEO POS Lead Scoring 94

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page. The other half?

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page?

Landing Pages 76

Landing Pages Optimization B2B Top of Funnel 76

Unbounce

DECEMBER 1, 2021

Carousel ads look a liiittle different on Insta—instead of showing many links at once, they act kinda like multi-image Instagram posts. Look how Google Shopping and Search ads appear at the top of the page when you search for sunglasses using Google: Image courtesy of goodr, Zenni Optical, and Warby Parker/Google. Google Ads.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. They’re just sitting there, waiting. Sounds familiar?

Landing Pages 145

Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

Optinmonster

JANUARY 29, 2024

Here’s how you work it out: Step 1. Calculate How Much You Spent To Produce the Content Even if you produce your content in-house, there’s still a cost attached, because you’re paying the content creator’s salary or work done by other departments. Track views using Google Analytics 4 (GA4).

Paid Content 104

Paid Content ROI Content Marketing Marketing Analytics Tools 104

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Branding Brand Identity 124

Top Rank Marketing

JANUARY 24, 2024

It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business. Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages.

Marketing AI 103

Marketing AI SEO Ad Building Marketing & Strategy 103

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 85

Campaigns Ad Building Planning Paid Search Agency 85

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. It works great when someone googles a TOFU keyword and then downloads your lead magnet. However, you can still use some common tactics and techniques to make your BOFU strategy work.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. Many companies believe the work is done, but what about acknowledging or thanking the prospect for downloading the information? What is a thank you page? 3 reasons why thank you pages are essential for B2B marketing.

B2B Marketing 118

B2B Marketing B2B Top of Funnel Planning 118

Litmus

AUGUST 22, 2022

However, it is not a replacement for having unsubscribe messaging and links in your email. Read on to learn what list-unsubscribe entails, how it works, and everything you need to know to set up list-unsubscribe for your campaigns. There are two key reasons this functionality can work to your advantage. What is list-unsubscribe?

Email Marketing 107

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 107

BOP Design

OCTOBER 20, 2022

Not only does this framework help keep things visually consistent, but it helps keep your website scalable so you can add new content and pages when needed. Your website framework needs to include a responsive grid, as well as stylized components, re-usable modules and custom page templates. Link styles. The Navigation.

CMS Development 116

CMS Development Design Marketing Websites Industry CMS 116

Heinz Marketing

MARCH 31, 2021

But, when you check your conversion rate on the landing page, you’re met with subpar results. The ads are working, but nothing is converting in the end. Depending on an ad campaign’s goal, the landing pages can make or break the campaign. Create a landing page for every ad within a campaign.

Landing Pages 124

Landing Pages Optimization Tips Lead Capture 124

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. Email marketing uses the same types of audience segmentation as landing page marketing, including: Demographic segmentation : Segmenting based on attributes like age and gender. Bring More Leads Into Your Email Pipeline with Optimized Landing Pages.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Unbounce

NOVEMBER 16, 2021

Try linking the rest of your copy to a benefit featured in your social proof like this ad. Line up your ad copy and landing page copy. If they click through to a landing page that doesn’t match the vibe of your ad, they can get thrown off and leave. Like working from home, but with your pants on.”

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

SmartBug Media

MARCH 24, 2022

With so much of the work we do focused on the early stages of the buyer’s journey, it’s critical to not simply create content and calls to action hoping that our customers will find their way through our journey. The visitor clicks the call to action and is redirected to your landing page, which contains information about your offer.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. With SEO, you can understand which keywords work best for your audiences before investing in them for PPC. Also, PPC allows you to work around a budget and control your campaigns accordingly. Comparing SEO and PPC.

Paid Content 121

Paid Content Organization Campaigns PPC 121