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Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Salesforce Marketing Cloud

“We know [current generative AI] has a tendency to not always give accurate answers, but it gives the answers incredibly confidently,” said Kathy Baxter, principal architect in Salesforce’s ethical AI practice. “So So it can be difficult for individuals to know if they can trust the answers generative AI is giving them.” And with good reason.

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Email Marketing for Manufacturers Isn’t Dead: 5 Tips for Success

Lake One

What led them to opt in? 5 Tips: Email Marketing for Manufacturers If you’re looking for email tips like writing a strong subject line or improving email deliverability , HubSpot’s Knowledge Base and blog have you covered. Everyone who’s opted in for your emails is probably interested in general biking content – to a degree.

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Starting a Blog for Your Business: Checklist

Sharpspring

Clearly understand your primary reason for starting a business blog in the first place. Write it down, keep it visible, share it with your marketing team and refer to it often. This goal clarity will provide the motivation your team needs to keep working on your blog consistently. Action item: . Write down why you are setting up a blog.

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Video Calls to Action: What They Are and How to Use Them

Vidyard

Translation: “Subscribe to my channel and opt in to notifications, so you’ll always get informed when I upload future videos.” Marketers like you need to master driving engagement right from your videos. Feeling a little lost on the best way to serve up that CTA in relation to your video content? Contents 1. No CTA in your video?

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 These include centralized customer data, knowledge base creation, and ticketing. If a product solves some of your pain points well you can always complement it with others.

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

opt-in requirements for mobile app tracking. Instructions for this can be found on Facebook's business knowledge base. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics. Paid Tools.

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Probabilistic vs Deterministic Matching: Our Viewpoint on Identity Graph Methodologies

LiveRamp

This fragmented, device-based customer data footprint creates a tremendous challenge for marketers seeking to deliver personalized experiences across channels. Probabilistic Identity Methodologies create device relationships by using a knowledge base of linkage data and predictive algorithms as the foundation for an identity graph.