HG Data

JANUARY 8, 2024

As a winner, HG Insights has joined the ranks among some of the biggest names in tech. Built In today announced that HG Insights has been honored in its 2024 Best Places To Work Awards.

Best Practices 104

Best Practices Companies 104

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs.

Social Media 103

Social Media Work Management Marketing Management Media 103

Martech

FEBRUARY 6, 2024

consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Three-quarters of U.S. The more effective text marketing gets, the worse it is for them. Get MarTech!

SMS 125

SMS Purchase Planning Mobile Marketing 125

Zoominfo

AUGUST 1, 2023

Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a company. Chorus records, transcribes, and analyzes video and phone calls to harvest key GTM insights.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Convince & Convert

MARCH 7, 2024

AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack. Most companies are increasing hiring due to AI, emphasizing AI skills. Robots aren’t replacing people yet.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. This combination allows for deeper insights into customer interactions, ensuring your emails are more effective and personalized. When integrated with Lavender AI, it can transform your email communication.

Marketing AI 128

Marketing AI Hubspot Lock-In Marketing Management 128

illumin

MARCH 19, 2024

Nick Clegg, the company’s president of global affairs, during an interview with Reuters , said: “Even though the technology is not yet fully mature, particularly when it comes to audio and video, the hope is that we can create a sense of momentum and incentive for the rest of the industry to follow.” This is a challenge.

Generation 111

Generation Classified Ads User-Generated Content Content 111

Martech

JANUARY 30, 2024

Call in the experts AI-enabled work environments and remote teams are more susceptible to advanced cyberattacks without an on-site tech team. Some businesses ignore cyber threats, thinking they’re too insignificant or their operations are non-tech. The reality is that any tech-using business can be a target.

Privacy 117

Privacy Ad Building Work Management Marketing Management 117

Martech

JANUARY 8, 2024

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. But it’s not only Big Tech changing the game. Companies like Factors.ai billion category.

Analytics 127

Analytics Privacy Privacy Policies Privacy Protection 127

ClearVoice

SEPTEMBER 22, 2023

Pioneering tech and software companies experience cutthroat competition. After all, innovation thrives, and evolution is relentless in the tech space. The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

illumin

APRIL 18, 2024

There are also increasing security risks and ongoing incident reports from companies across varying industries. This makes strong cybersecurity an important selling point as it is a layer of protection for a company’s own sake. This was once solely the burden of tech companies, but not anymore.

Privacy 98

Privacy Transparency Privacy Protection Ethics 98

illumin

APRIL 26, 2024

The company has already delayed the inevitable twice, and now it is pushing cookieless back a third time. Several publishers and AdTech companies prompted the CMA investigation after raising concerns regarding Google’s Privacy Sandbox. This potentially violates anti-competition rules. Follow @illuminHQ

Google 52

Google Privacy API Work Management 52

illumin

APRIL 23, 2024

These advertisers use Earth Day as an opportunity to highlight initiatives and promote meaningful action within their companies and the wider community. In this ad, the company uses celebrities to spread its message and update its customers on the status of its 2030 goal. Follow @illuminHQ

Paid Search Agency 52

Paid Search Agency Ads Best Practices Youtube 52

Martech

FEBRUARY 19, 2024

The requirements should focus on the hard and soft skills needed for the role and the company’s unique challenges. Roster-wide tech fluency unlocks first-mover opportunities while protecting against obsolescence. Skills-based hiring produces teams adept at extracting and applying insights. In your inbox.

First-Mover Advantage 130

First-Mover Advantage Terms and Conditions Work Management Loyalty 130

Martech

MARCH 14, 2024

Suddenly, even the insights of industry leaders are suspect. Does this company actually care about me?’ For CEOs and other business leaders, it matters even more to share in-the-moment reactions to current events or relevant industry news, demonstrating genuine engagement and insight that AI will have difficulty replicating.

Marketing AI 124

Marketing AI Work Management Marketing Management B2B Thought Leadership 124

HG Data

APRIL 2, 2024

Download the GenAI Readiness Report: The Most AI-Mature Companies in 2024 As our recent AI market report highlighted, 2023 was the breakout year for Artificial Intelligence. Within a year of ChatGPT going viral, AI went from a water-cooler topic of tech employees to a focus of global business leaders.

Marketing Report 52

Marketing Report Trends Generation Viral Marketing 52

Martech

NOVEMBER 16, 2023

So this week, MS is rebranding Bing Chat to CoPilot, a name now in use in many other products from the company. billion to a number of tech and mobile phone companies so that it would be the default search engine on their web browsers. Tech comes and goes, but cash is forever. Confused yet? In 2021, Big G paid $26.3

Paid Search Agency 112

Paid Search Agency Planning Touchpoints Mobile Advertising 112

chiefmartech

MARCH 13, 2024

Tech stacks are large. Mid-market companies (500 to 2,500 employees) have 245. Oh, and by the way, those numbers don’t include: (1) Any custom apps the company has built, including with low-code or no-code platforms. (2) I think we can safely say her predictive insight has been thoroughly validated.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

HG Data

JANUARY 20, 2023

As a winner, HG Insights has joined the ranks among some of the biggest names in tech. Built In has announced that HG Insights was honored in its 2023 Best Places To Work Awards. The annual awards highlight companies of all sizes, … The post HG Insights Recognized as a Top Employer In Tech appeared first on HG Insights.

Best Practices 98

Best Practices Companies 98

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? In this blog post, we’ll show you what to consider when building a new sales tech stack or evaluating whether you should add new tools to your current one. What type of tools should you have in your sales tech stack? We understand!

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Top Rank Marketing

OCTOBER 20, 2023

Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought leadership content that differentiates your brand and builds trust with your audience in a market saturated with AI hype.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. Another 56% expect all offers to be personalized.

Social Media 125

Social Media Personalization Media Work Management 125

Martech

AUGUST 23, 2023

If ABM tech should be the last step of your strategy, what do ABM organizations need to do to get greater returns on their investment?” Don’t retrofit your AMB solution “We need to stop listening to experts that tell you to retrofit ABM into existing lead-generating processes, lead tech, and even lead reporting,” said Jaramillo.

Account Based Marketing 97

Account Based Marketing ABM ROI Top of Funnel 97

The Customer

JANUARY 22, 2024

TikTok Live Shopping Activation Tech That Matters…and Doesn’t We compared the oddest inventions we’d each seen: for David it was the robot that does manicures. As David said, “You see a lot of the weird, a lot of companies you’re never going to hear from again.” That,” he added, “is the tech that matters.”

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

sagefrog

APRIL 16, 2024

They give you valuable insight into your audience and provide a roadmap and foundation for your marketing efforts. By recognizing which stage a buyer is in, companies can tailor their marketing and sales efforts accordingly. By researching, you gain insights into your audience’s demographics, behaviors, pain points, and preferences.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. For example, talking to a source with a tech background is very different than someone who is on the marketing or product side. What do you prefer?

PR 98

PR Media Case Studies Vendors 98

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Many also face challenges with AI implementation, from lacking a concrete plan to lacking resources — even though 78% see a pressing need for it at their company. Antar also emphasized that this shift shouldn’t be viewed as a side project but as a priority that demands the company’s commitment and investment.

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Martech

JANUARY 6, 2023

Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools. We discovered and used a few insights to help us along. That said, a CMO needs to gain interest and synthesize even more about the rest of the company. For one of the companies, marketing was less of a priority.

CMO 119

CMO Tips Work Management Marketing Management 119

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. It’s driven by human perspective, contributing meaningful insights, offering fresh perspectives and challenging conventional wisdom. Take any C-suite leader of a SaaS company, for instance.

Thought Leadership 135

Thought Leadership Work Management Marketing Management Opinions 135

Heinz Marketing

JANUARY 23, 2024

It’s moved beyond being just a tech buzzword to become a vital tool for competitive edge. AI shines in its ability to identify hidden patterns, foresee upcoming trends, and unlock insights that human analysis might miss. Data-Driven Insights and Targeting The core of customer-led growth lies in data – and lots of it.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing & Strategy 105

Inbox Insight

JANUARY 15, 2024

Reading time: 3 minutes Technographic data defined Technographic data, in simple terms, refers to insights about a company’s technology usage. By understanding a company’s technology stack, businesses can gain a competitive edge, improve their marketing results, and elevate their overall performance.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

HG Data

OCTOBER 25, 2023

HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech companies in the Fortune 100, today announced the release of the first annual HG Insights AI 1000 — a ranking to guide business innovators with a holistic picture of the generative AI landscape and uncover opportunities in their markets.

Paid Search Agency 62

Paid Search Agency Companies Generation Business 62

illumin

FEBRUARY 27, 2024

The company also possesses advanced technology which makes data collection and streaming incredibly easy, keeping up with Walmart’s existing efforts to expand its retail media offerings. The company previously partnered with Roku to run a series of “shoppable ads”, letting customers make purchases directly from their smart TVs.

Acquisitions 88

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 88

Heinz Marketing

DECEMBER 14, 2021

Do you know what tech your team uses for daily marketing activities and campaigns? This means you must consider the time it will take to onboard new tech with your employees, set up functions and processes, and restructure its use across the organization. Evaluate Your Current Tech. Strategize First.

Paid Content 116

Paid Content Marketing Automation Services Effectiveness Paid Search Agency 116

Launch Marketing

SEPTEMBER 13, 2023

The digital realm is vast and includes many competitors, especially for tech companies. For instance, instead of “tech solutions,” a long-tail variant could be “B2B cybersecurity solutions for SMEs.” Now more than ever, tech CEOs have a plethora of tools at their disposal to dominate the digital space.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Top Rank Marketing

FEBRUARY 5, 2024

This mindset became ingrained over the years, to the point where a B2B campaign will target a keyword like ‘what is digital transformation’ on the premise that it receives very high search volume and is relevant to their tech solution. Unfortunately, it’s an impossibly competitive term because it’s relevant to every tech solution.”

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98