Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. It’s clear, relevant, and promises to deliver instant gratification. Download eBook Now. Copy: The text of your CTA must include strong action words.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. Implicit data is observed behavioral information, such as webpages visited, email engagement, content downloads, or form completions. How inappropriate!

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Litmus

JULY 7, 2020

Maybe it included your first name, had content inspired by your last vacation or purchase, or even provided relevant information based on your geolocation. The post [Ebook] Create Personalized Email Experiences That Keep Your Customers Coming Back for More appeared first on Litmus. We cover: Dynamic content for beginners.

Marketing AI 79

Marketing AI Personalization Purchase Email Marketing 79

Marketing Insider Group

JANUARY 3, 2023

Personalization ensures relevance for the client now and flexibility in the future. Google knows the value of relevant content, and so do your customers. You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Writing on the Web

MARCH 17, 2014

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? This is a huge question for most writers, and a major reason why some ebooks never get written or finished. The Web is a goldmine.

Research 100

Research Content Wikipedia Marketing Proposals 100

Valasys

JULY 26, 2021

To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content. This can eventually result in effective and relevant content that promotes customer engagement. How can lead generation happen?

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Writing on the Web

JANUARY 29, 2014

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier.

Social Media 100

Social Media Promotion Media Tips 100

QuanticMind

MARCH 11, 2020

Our new eBook dives deep into the advertising landscape challenges faced by CMOs and offers actionable solutions for approaching marketing strategy updates in key areas. Advertisers end up working with a smaller customer database, making it more difficult to deliver relevant, interesting marketing messages. Walled Gardens.

Enterprise Management 52

Enterprise Management Advertising Agencies Work Management Paid Search Agency 52

ClearVoice

JUNE 22, 2022

Search intent is the reason why someone goes online to find information. Some keywords help searchers obtain information about a specific topic. If you want to generate more sales you need site visitors with a strong purchase intent—not those who are only looking for information. Informational search intent keywords.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Hungry for more?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Can be instantly accessed. Select an attractive giveaway, though.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Act-On

NOVEMBER 15, 2023

In other words, it helps you provide relevant resources at every turn in the customer’s journey. Blog posts, eBooks, and other resources about solving this challenge might be consumed. And a by-product of that alignment is information sharing. Here’s an example: Awareness. Is the number of deals that you’re closing increasing?

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

The Lead Agency

MARCH 17, 2024

This information becomes the bedrock upon which successful marketing strategies are built. No matter the page, they should flow naturally as a next step for customers to submit their information. Our Top Tip: Have fewer fields, but identify one or two specific questions to ask to ensure the leads are relevant.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Webbiquity

MARCH 10, 2020

No other type of content enable you to deliver as much information, as quickly, and with such a high level of engagement. eBooks and Downloadable Written Material. There’s a big difference between an eBook that’s overtly promotional and one that’s more likely to get attention and generate leads.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Marketing Insider Group

FEBRUARY 14, 2023

You should also note that email open rates are also affected by the relevance of the deal you’re offering and the day/time you sent the email. XYZ is back in-stock for a limited time only Free Ebook inside! Include that discount code, a link to the product you’re highlighting, the ebook to download or the blog page to read.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Whether or not a visitor that downloads your content is fully invested in your product at the moment, getting their information is a valuable asset for your organization.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Marketing Insider Group

OCTOBER 11, 2023

In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial. These spoke pages often target more specific keywords, which might have fewer people searching for them but are super relevant to those who do. Are you surprised? You’re not alone.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

QuanticMind

APRIL 24, 2018

Simply put, intent data is information collected about a person’s or company’s activity.”. This information helps marketers gain contextual information about their audiences. The information leads provide after they click through to your site can tell a lot about their value and better inform keyword bidding strategies.

SEM 40

SEM Top of Funnel Lead Ranking Funnel Advertising 40

Porch Group Media

DECEMBER 4, 2019

Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information. Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

SWZD

JANUARY 13, 2016

Want to see how you can produce fresh eBooks with existing content? eBooks are worth investing in for 2016. In a fast paced marketplace, eBooks allow you to combine information and images in an easy, bite-size format. Get ideas and inspiration here.

Ad Building 48

Ad Building Content Relevance Paper 48

SWZD

JANUARY 13, 2016

Want to see how you can produce fresh eBooks with existing content? eBooks are worth investing in for 2016. In a fast paced marketplace, eBooks allow you to combine information and images in an easy, bite-size format. Get ideas and inspiration here.

Ad Building 48

Ad Building Content Relevance Paper 48

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. High-quality, relevant content helps establish your brand voice and authority in your industry. Develop lead magnets : A lead magnet is an offer made in exchange for a prospect’s contact information.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Top Rank Marketing

NOVEMBER 13, 2023

In other words, if you’re writing what B2B buyers in your industry are genuinely looking for, and providing legitimately useful information, you’ll eventually start showing up higher in search results. This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content.

B2B Marketing 138

B2B Marketing Top of Funnel Content Marketing Brand Identity 138

Launch Marketing

SEPTEMBER 27, 2023

Drip campaigns ensure they receive the right information at the right time. Create Relevant, Engaging Content: Every email in your drip campaign should provide clear value, whether it’s an informative blog post, a product demo or exclusive industry insights. Download our free Metrics that Matter eBook now.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Launch Marketing

OCTOBER 18, 2023

Ensure your distribution is to your target audience so that you are reaching relevant prospects. Use relevant and popular hashtags to reach even more people outside of your audience base. What comes up in search results when asking a question or looking for information? Highlight on Social Media. Consider Advertising.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Navigate the Channel

NOVEMBER 6, 2023

Dead-End Pages Simply having an informative website presence is no longer enough. Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

The Lead Agency

MARCH 17, 2024

This information becomes the bedrock upon which successful marketing strategies are built. No matter the page, they should flow naturally as a next step for customers to submit their information. Our Top Tip: Have fewer fields, but identify one or two specific questions to ask to ensure the leads are relevant.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Launch Marketing

MARCH 13, 2024

Download our free Strategic Guide to Developing B2B Messaging That Matters eBook to get key insights into creating more relevant and memorable messaging! Your buyer personas should cover a variety of information, including demographic , firmographic, behavioral and psychographic information.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Adobe Experience Cloud Blog

APRIL 21, 2016

For instance, higher education institutions can use this opportunity to provide information on pre-college prep to new students, local events to alumni, and summer activities to existing students. Download our ebook, Summer Marketing 101 , to learn how to heat up your campaigns. Want a deeper dive into effective summer marketing?

Planning 48

Planning Terms and Conditions Word of Mouth Thought Leadership 48

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. I hope you received subsequent emails that felt thoughtful, at a respectful frequency and with content that was relevant to you. Emails that consistently bring value create lasting bonds.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Binary Demand

MARCH 26, 2024

XYZ company, a helpdesk solution provider, can utilize this data to: Target David with relevant ads or sponsored content showcasing their product’s capabilities for handling high volumes. Businesses gain valuable data points that inform the creation of targeted content and personalized communication strategies.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Adobe Experience Cloud Blog

AUGUST 2, 2016

With a marketing automation platform, you can listen to your customers’ actions and behavior and respond with relevant communication tailored to their interests. Behaviors like viewing product information or visiting specific content might indicate that a customer is interested in doing more. The 80-20 rule is alive and well.

Marketing Automation Services 48

Marketing Automation Services Cross-Selling Thought Leadership Marketo 48

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more. They prefer not to engage with sales messages or calls until they’re ready.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Mailmunch

JULY 13, 2021

There are different types of popups that can be added to the website to accomplish a variety of goals like informing visitors about your new offers, sales or providing them useful information. At Mailmunch, we have a popup on our website for our eBook after 10 seconds and it doesn’t show up again until after 100 days.

Opt-out 107

Opt-out Click Rate Opt-in Trigger Marketing 107

Marketing Insider Group

AUGUST 16, 2021

Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. Ebooks should clearly identify their target audience and learning outcomes. Quick Takeaways. Image Source.

Examples 361

Examples Work Management Marketing Management Peer-to-peer 361

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Reporting and analysis The final piece of the content marketing lifecycle involves understanding the impact of content to inform future strategies.

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98