Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies.

Advertising Agencies 135

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 135

Marketing Insider Group

JULY 31, 2023

Video Source: Dan Martell Vertical SaaS When we talk about Vertical SaaS, we’re talking about software that’s designed for a specific industry or market. But for businesses in specific industries, the benefits often outweigh the drawbacks. Watch the video below. For example, let’s say you run a dental practice.

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

Marketing Insider Group

MARCH 13, 2023

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing AI 100

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Marketing Insider Group

JULY 27, 2021

Brands across industries incorporated it into their customer experiences — think VR house tours on real estate web listings, AR-powered virtual dressing rooms where people can “try on” clothes before they buy them, and 3D views of just about any location in the world from Google Maps. and AR and VR content was all around us.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. What do shoppers want next?

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Marketing Insider Group

MARCH 27, 2023

The exact tactics and their execution are very likely to vary depending on business type and industry. On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging.

Marketing AI 100

Marketing AI Paid Search Agency Loyalty eCommerce 100

KoMarketing Associates

JULY 22, 2020

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. After all, 80% of B2B marketing leads from social media come through the platform, and 92% of B2B marketers use the platform more than other social platforms.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. By industry, more than 70% of companies in manufacturing, retail, and financial services anticipate higher top lines. Companies will continue to invest in advanced security solutions. 61% of companies expect higher revenue in the coming year.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Another is marketing analytics firm ChannelMix. “We Marketers aren’t going to be able to execute media like they’re doing today.”

Privacy 107

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 107

Marketing Insider Group

APRIL 10, 2023

ecommerce market. digital retail sales. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing.

PPC 281

PPC Paid Content eCommerce Allocation 281

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 What is retail media? billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Salesforce Marketing Cloud

NOVEMBER 7, 2022

Consumer goods brands lose 25% of sales due to poor merchandising, but the right retail execution solutions can help. If poor merchandising was responsible for 25% of lost sales , would you change your retail execution solutions? Want to improve your retail execution? Of course you would. Check it out. Sign up now.

Merchandising 97

Merchandising Product Work Management Pricing 97

Marketing Insider Group

JULY 26, 2021

Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert , is what content marketing is all about) has become the new business battle ground. Quick Takeaways.

Trends 363

Trends Planning Paid Search Agency Loyalty 363

Salesforce Marketing Cloud

DECEMBER 6, 2023

Pre-built CRM solutions tailored for financial services 70% of executives cannot consistently offer personalized interactions. Pre-built CRM solutions allow the banker or service agent to view their customer’s portfolio holistically and provide personalized advice and guidance to their customers versus a generic CRM lacking rich data.

Work Management 102

Work Management Marketing Management CRM Service 102

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Digilant

APRIL 9, 2024

Victoria de Leon, Director of Marketing is joined by Ariel Howard, VP of Campaign Solutions, and Addy Osborne, Sr. Strategist, Planning & Insights, seasoned digital marketing experts who have been at the forefront of adapting to changes brought about by privacy regulations and technological shifts.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. What is their industry? Case studies are a big part of that. Think about your ideal client.

Case Studies 343

Case Studies Case Study Impressions Studies 343

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. And so is consent.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

Optinmonster

DECEMBER 19, 2023

Most eCommerce challenges have solutions that you can apply to overcome them. In this post, we’re going to share solutions to 7 of the most common issues that eCommerce businesses face. The eCommerce industry lost more than $40 billion in online payment fraud in 2022 alone. The good news?

eCommerce 83

eCommerce Marketing Management Business Budget Programs 83

SalesGrape

SEPTEMBER 17, 2023

In today’s competitive business landscape, traditional marketing strategies are no longer enough to drive growth and generate revenue. Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. This is where account-based marketing (ABM) comes into play.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. For instance, a brand might sell through its own retail store or its own website. Distributors buy directly from the businesses, then market and sell to customers in their operating regions.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Salesforce Marketing Cloud

NOVEMBER 28, 2023

The consumer goods (CG) industry spends $200 billion each year to promote products in stores. But 90% of companies fail to deliver on their retail execution strategy! But to execute this strategy successfully, companies must ensure their goods stay stocked on retailers’ shelves at the right time and price.

Merchandising 59

Merchandising Pricing Price Display 59

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. What is Seasonal Marketing? Yet, just like in consumer-facing industries, seasonal trends can significantly impact B2B businesses too. What Trends Typically Affect Seasonality in B2B Marketing? Because it works.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

SmartBrief - Marketing

JANUARY 19, 2024

Our refreshed website debuts a fresh new look, and it is designed to make it easy for you to leverage the best of our business: Great content, mutually beneficial publishing partnerships and a suite of B2B marketing solutions for brands across over a dozen industries. Check out the options to find the right newsletters for you.

B2B Thought Leadership 64

B2B Thought Leadership Thought Leadership Newsletter Sales Qualified Leads 64

Salesforce Marketing Cloud

APRIL 10, 2024

Architect your technology for data and AI readiness A well-architected technology solution is an essential step to successfully adopt AI. You’ll need to also assess your technology stack, identify any obstacles, and collaborate with industry experts and architects to develop a detailed implementation plan. Get the guide 1.

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

Salesforce Marketing Cloud

APRIL 9, 2024

In the 1990s, when the term “big data” was first popularized, the hope was that organizations could analyze this data to uncover valuable customer and market insights, deliver hyperpersonalized experiences, forecast demand more accurately, and enhance product development, among other things. But major challenges remain.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Anyword

NOVEMBER 21, 2022

Even in 2022, navigating Black Friday can be a daunting task for most marketers and advertisers. Like we mentioned in our post about how to master your Black Friday campaigns , there are a few creative tips and tricks that can set your holiday marketing materials apart from the rest. Problem + Solution. Be Retailer-Specific.

Examples 98

Examples Urgency Marketing Best Practices Amazon 98

Biznology

FEBRUARY 17, 2021

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function. But it can come at a big expense.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Martech

JANUARY 6, 2023

The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns. The first advertiser on board is grocery chain Albertsons.

Multi-Touch Attribution 105

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 105

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Marketing AI 96

Marketing AI Marketing Management User-Generated Content Amazon 96

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. Marketer to marketer, here are some of the highlights of this year’s expo. Instead, the narrative focused on how we, as marketers, can use AI to enhance our jobs, not replace them.

CMO 59

CMO Emarketing Work Management Buzz 59

Salesforce Marketing Cloud

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119