Canonicalization 101: Everything You Need to Know About Canonical URLs

Hubspot

Sometimes referred to as “rel=canonical,” canonical tags tell search engines that a given URL is the master copy or authoritative source for a piece of content. When are Canonical URLs necessary? Mobile-Specific URLs, Such as AMP Pages or a Mobile-Specific Subdomain.

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HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Enter any URL and create a trackable shortened link. Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” ” — HubSpot.

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How to Easily Create Custom Pin It URLs for Pinterest

Hubspot

So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. The image URL that you want to feature.

URL 77

The Anatomy of a Search-Friendly URL [Infographic]

Hubspot

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. So, what does a search-friendly URL structure look like? There are a few things that go into an SEO-friendly URL.

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How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time.

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Holy, Hubspot! 4 Easy Steps to Real-time Lead Fulfillment

NetLine

We have lots of customers who are using the Portal to load up their sales pipeline in Hubspot by generating leads with content syndication on our lead generation network. To make the flow of leads even simpler, the Portal can be connected directly to Hubspot in a few quick steps.

Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Hubspot

Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. Here''s what a link post looks like: Post by HubSpot. Photo posts with the URL in the caption don''t display that information.

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@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound.

How to Create a Facebook Page Vanity URL

Hubspot

The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). Here's How to Create a Facebook Page Vanity URL: 1.) Visit facebook.com/username to walk through the wizard to choose the username for your vanity URL.

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The 6 Biggest Marketing Lessons HubSpot Learned in 2017

Hubspot

At the start of 2017, HubSpot’s CMO asked our team to see if we could break our addiction to email. This year HubSpot’s marketing team got very serious about testing alternatives to lead forms. HubSpot’s blog team has also begun to rework older posts around select topic clusters.

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better.

The 28 Best Web Design Tools

Webbiquity

” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot. Showcase reviews: HubSpot. Showcase reviews: HubSpot, Likeable Media. ” — HubSpot. Showcase reviews: HubSpot. 28) HubSpot Icon Library. HubSpot.

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5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

Terminus

Get Started with ABM Using These HubSpot Workflow Recipes. In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based marketing strategies. Measuring Success with Terminus and HubSpot.

Getting Exceptional Growth: Meet the New HubSpot Marketing Platform

Hubspot

Years ago, when Brian and I started HubSpot, we were on a singular mission. Today, you can watch the video of the keynote or read along with the recap below to learn about the biggest announcements coming out of the HubSpot Marketing Platform this year.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. Toss in a URL and see stats on keyword density, internal and external links and more.” HubSpot.

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Top 100 Marketing Blogs [HubSpot Hot 100]

Hubspot

Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. Blog Grade is the score generated by HubSpot's free Blog Grader tool. Build Your Own HubSpot Hot 100 List! Connect with HubSpot

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. So for a post with 10 different CTAs, I created 10 unique tracking URLs.

Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week

Hubspot

This week in HubSpot content, we have posts that can help you master "every little thing." As HubSpot staff writer Ginny Soskey puts it, " They become an uninteresting mush of content that people automatically ignore, archive, delete, or straight up unsubscribe from."

Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week

Hubspot

In case you''ve forgotten some of these practices when it comes to blogging, set aside a few minutes to relearn how to make your posts as SEO-friendly as possible -- from URL optimization, to social search, and everything in between.

The 14 Best Content Planning and Research Tools

Webbiquity

Enter any URL and find other websites that are similar. Showcase reviews: HubSpot, SnapApp. HubSpot.

Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week

Hubspot

While there has been a way for users to pin articles on the burgeoning social media site, the new and improved pin will allow users to now be able to see an article''s headline, byline, description (like a mini-meta), and source URL as well as a bigger image for the post.

Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week

Hubspot

In case you''ve forgotten some of these practices when it comes to blogging, set aside a few minutes to relearn how to make your posts as SEO-friendly as possible -- from URL optimization, to social search, and everything in between.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Fee-based platforms like Compendium and HubSpot are also search-friendly. Among it’s other features, this plugin makes it easy to add meta title tags and automatically create search-friendly URLs for each post. • W3 Total Cache.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. URL links).

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Only B2B - Untitled Article

Only B2B

Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. HubSpot.

URL 96

Only B2B - Untitled Article

Only B2B

Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. HubSpot.

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Inbound Marketing & Marketing Automation

LeadSloth

Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). Website quality checking : structure your website properly (title, description, URL & headings). But there are also integrated tool suites, like Hubspot and Raven. It is Hubspot: they’re quietly adding Lead Management features to their Inbound Marketing suite.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

by HubSpot. Noting that with the collective millions of tweets produced every day, there is “an emerging demand to sieve signals from noises and harvest useful information,&# Yung-Hui Lim reviews Twitter analytics tools that can help with the task, including Twitalyzer , Trendistic (formerly Twist), Twitt(url)y and TweetStats. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results.

The Six Best Screen Capture Tools

Webbiquity

Enter the address (URL) of any web page and the screen capture tool will generate a high-resolution screenshot of the full web page as a PNG image that you can download. ” — HubSpot. Showcase reviews: Kathryn Aragon Media, HubSpot. HubSpot.

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A Marketer's Guide to Tracking Online Campaigns

Hubspot

Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. Below, I'll explain how to use tracking URLs to create targeted campaign reporting. Landing Page URL: [link].

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Infer’s Automated Form Monitor for Marketing Operations

Ignite Tech

Form Page URL. This is the URL of the form page. Form Action URL. This is the form’s action URL. This feature is especially helpful if you are currently using a marketing automation platform like Pardot or HubSpot.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. For more details on HubSpot''s Attribution Reports, see this article. This metric can be found in HubSpot. Tracking URL.

The 7 Most Useful Google Sheets Formulas

Hubspot

The V-lookup formula looks for a data point -- like, say, a blog post title or URL -- in one sheet, and returns a relevant piece of information for that data point -- like monthly views or conversion rate in another sheet. Luckily, there’s no need to manually change every URL.

Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution

bizible

Direct traffic is typically defined by marketing analytics as any time a visitor manually enters your URL. It just means people know you well enough to know or be able to figure out your URL.). Leads: Hubspot: 9.3%

It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

experiments , researchers at inbound marketing platform HubSpot found that adopting the topic cluster model resulted in: Higher placement in search engine results.

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

There are four essential places where you should try to include your keywords: title tag, headers & body, URL, and meta description. Search engines also look to your URL to figure out what your post is about, and it's one of the first things it'll crawl on a page.

The Ultimate Guide to Google Search Console in 2018

Hubspot

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. Choose “Website” from the drop-down menu and enter the URL of your site.

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The Most Important Keyword for SEO in 2018

Webbiquity

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text.

Brands that Tweet

Buzz Marketing for Technology

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it.

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30-Day Blog Challenge Tip #1: Getting Started With Blogging

Hubspot

Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Track shares, likes, tweets, and more for any URL. Or use the multi-URL dashboard to enter lots of different web addressed and export a quick report.” Enter any URL to find out how many times it was shared by journalists, or shared on LinkedIn, Facebook or Google+.