The Anatomy of a Search-Friendly URL [Infographic]

Hubspot

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. So, what does a search-friendly URL structure look like? There are a few things that go into an SEO-friendly URL.

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How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time.

URL 40

Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Hubspot

Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. Here''s what a link post looks like: Post by HubSpot. Photo posts with the URL in the caption don''t display that information.

URL 48

How to Easily Create Custom Pin It URLs for Pinterest

Hubspot

So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. The image URL that you want to feature.

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Google+ Finally Rolling Out Custom URLs for Pages and Profiles

Hubspot

Looks like Google+ is finally rolling out custom vanity URLs for Google+ business pages and personal profiles, as reported by Marketing Land earlier today. like say, this -- [link] And you'll be able to make a similar change to your own Google+ URL, too!

URL 31

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Enter any URL and create a trackable shortened link. Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” ” — HubSpot.

Tools 32

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. So for a post with 10 different CTAs, I created 10 unique tracking URLs.

How to Create a Facebook Page Vanity URL

Hubspot

The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). Here's How to Create a Facebook Page Vanity URL: 1.) Visit facebook.com/username to walk through the wizard to choose the username for your vanity URL.

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5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

Terminus

Get Started with ABM Using These HubSpot Workflow Recipes. In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based marketing strategies. Measuring Success with Terminus and HubSpot.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. Toss in a URL and see stats on keyword density, internal and external links and more.” HubSpot.

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How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general.

HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration.

Getting Exceptional Growth: Meet the New HubSpot Marketing Platform

Hubspot

Years ago, when Brian and I started HubSpot, we were on a singular mission. Today, you can watch the video of the keynote or read along with the recap below to learn about the biggest announcements coming out of the HubSpot Marketing Platform this year.

Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week

Hubspot

This week in HubSpot content, we have posts that can help you master "every little thing." As HubSpot staff writer Ginny Soskey puts it, " They become an uninteresting mush of content that people automatically ignore, archive, delete, or straight up unsubscribe from."

The 14 Best Content Planning and Research Tools

Webbiquity

Enter any URL and find other websites that are similar. Showcase reviews: HubSpot, SnapApp. HubSpot.

Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week

Hubspot

While there has been a way for users to pin articles on the burgeoning social media site, the new and improved pin will allow users to now be able to see an article''s headline, byline, description (like a mini-meta), and source URL as well as a bigger image for the post.

The 28 Best Web Design Tools

Webbiquity

” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot. Showcase reviews: HubSpot. Showcase reviews: HubSpot, Likeable Media. ” — HubSpot. Showcase reviews: HubSpot. 28) HubSpot Icon Library. HubSpot.

Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week

Hubspot

In case you''ve forgotten some of these practices when it comes to blogging, set aside a few minutes to relearn how to make your posts as SEO-friendly as possible -- from URL optimization, to social search, and everything in between.

Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week

Hubspot

In case you''ve forgotten some of these practices when it comes to blogging, set aside a few minutes to relearn how to make your posts as SEO-friendly as possible -- from URL optimization, to social search, and everything in between.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Fee-based platforms like Compendium and HubSpot are also search-friendly. Among it’s other features, this plugin makes it easy to add meta title tags and automatically create search-friendly URLs for each post. • W3 Total Cache.

Top 100 Marketing Blogs [HubSpot Hot 100]

Hubspot

Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. Blog Grade is the score generated by HubSpot's free Blog Grader tool. Build Your Own HubSpot Hot 100 List! Connect with HubSpot

Web Presence Optimization Software Review: gShift Labs

Webbiquity

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. URL links).

Only B2B - Untitled Article

Only B2B

Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. Facebook URL: [link]. Twitter URL: [link]. HubSpot.

URL 9

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. For more details on HubSpot''s Attribution Reports, see this article. This metric can be found in HubSpot. Tracking URL.

How to Make Your Blog Posts SEO-Friendly [Checklist]

Hubspot

Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. If you''re a HubSpot customer, you''ll receive these reminders right in your post dashboard -- just select the SEO View. c) URL.

SEO 61

Infer’s Automated Form Monitor for Marketing Operations

Infer

Form Page URL. This is the URL of the form page. Form Action URL. This is the form’s action URL. This feature is especially helpful if you are currently using a marketing automation platform like Pardot or HubSpot.

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). How often does HubSpot rank within the Featured Snippet?

How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]

Hubspot

sometimes I just don''t feel like opening up a new tab, logging in to a social networking site, creating a new post, and manually pasting the URL I want to share into it. Here''s an example of social sharing buttons from a page of a HubSpot ebook. For Facebook, all you need is a URL.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Track shares, likes, tweets, and more for any URL. Or use the multi-URL dashboard to enter lots of different web addressed and export a quick report.” Enter any URL to find out how many times it was shared by journalists, or shared on LinkedIn, Facebook or Google+.

30-Day Blog Challenge Tip #1: Getting Started With Blogging

Hubspot

Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

URL 34

9 Meeting Scheduler Tools to Make Your Day More Productive

Hubspot

You can also create a public Doodle URL, where individuals can request a meeting with you based on your listed availability. HubSpot Meetings. With the "inbound" method, Timebridge gives you a personal URL where users can check your availability and request times to meet with you.

How to Insert Google Calendar Invites in Your Marketing Emails

Hubspot

These calendar invites are really just long custom URLs that you can hyperlink in the body of your marketing emails. There are four components you''ll need to create your custom URL for: the name of the event, the start and end dates and times, the location, and the description of the event.

Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It

Hubspot

HubSpot Customers: If your website, landing pages, and blog are on the Content Optimization System (COS), then your site is ready from a technical point of view. HubSpot's COS uses responsive design to adapt to any mobile device and fully passes the sniff test on Google's new algorithm.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. From each of the URLs, we extracted: The article title.

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

Creating clean URLs without dynamic characters. When I joined HubSpot last year, I had the chance to take a fresh look at everything that we'd been doing to date and to start asking more and more questions about our strategy. Take this URL, for example: [link].

The Six Best Screen Capture Tools

Webbiquity

Enter the address (URL) of any web page and the screen capture tool will generate a high-resolution screenshot of the full web page as a PNG image that you can download. ” — HubSpot. Showcase reviews: Kathryn Aragon Media, HubSpot. HubSpot.

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10 Fresh Ways to Get Better Results From Your Blog Posts

Hubspot

2) Shorten your post''s URL and use it to link to your post on social networks. Short URLs are way easier to share and remember than their longer counterpart. to shorten your URLs, or if you''re a HubSpot customer, every blog post''s URL is automatically shortened and tracks clicks.

It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

experiments , researchers at inbound marketing platform HubSpot found that adopting the topic cluster model resulted in: Higher placement in search engine results.

How to Increase Your SEO Traffic in 30 Days [Free Daily Planner]

Hubspot

To help you out, HubSpot & OnPage.org teamed up to bring you these best practices in the form of a handy 30-day planner. More specifically, you'll learn: How to standardize your URL structures to increase ranking.

How to Repost on Instagram: 4 Easy Ways to Reshare Content

Hubspot

Psst -- do you follow HubSpot on Instagram ?). Then, tap "Copy Share URL.". icon in the upper-right hand corner of the post and click "Copy Share URL.". Navigate to DownloadGram and paste the URL into the field.

Media 57