SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. customers Learn More > HubSpot Update Details HubSpot's SMS update shouldn't be overlooked.

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Below are five key takeaways from the HubSpot 2024 State of Marketing Report you may want to keep in mind as you navigate through the year. What is Generative AI?

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Square 2 Marketing

MARCH 4, 2022

Get the latest and greatest news on the changes, fixes and upgrades to the HubSpot product suite. Every month, HubSpot releases new features and updates to make the platform better than before. It can be hard to stay on top of all of the changes, so we’re sharing the biggest updates you need to know about.

Hubspot 52

Hubspot Product Customer Surveys SEO 52

SmartBug Media

AUGUST 17, 2020

We’ll start with the cons first and then move toward the many benefits of the HubSpot ecosystem. There is no getting around having to pay for HubSpot. Unlike WordPress, which is free and open source, HubSpot is a paid solution for marketing automation and website development. It Certainly Isn’t Free.

CMS Development 93

CMS Development Industry CMS Hubspot Enterprise Management 93

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Hubspot

JUNE 13, 2019

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I joined HubSpot because the company was founded on the principle of creating a helpful and human customer experience. How about some history.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Webbiquity

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Zoominfo

NOVEMBER 20, 2023

Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT. Semrush, for example, launched a Compose with AI feature to help users draft SEO-driven content.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Hubspot

MARCH 26, 2018

SEO Monitoring Tools. HubSpot's Website Grader. UpCity's SEO Report Card. Screaming Frog's SEO Spider. Found's SEO Audit Tool. Varvy's SEO Overview Tool. 12 SEO Monitoring and Keyword Tools for 2018. This SEO tool measures the performance of both your desktop and mobile site in terms of speed.

SEO 101

SEO Tools Domain Wikipedia 101

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers. After we sent out the survey, we talked about what might differentiate this content from other reports we had released in the past.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

chiefmartech

JANUARY 1, 2024

When customers embraced search, marketers had to embrace SEO to persuade both people and search algorithms. One of the first examples of this early last year was the release of ChatSpot , a generative AI “chat UX” interface for HubSpot built by Dharmesh Shah. and, voilà , it would just do it for you.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Funny enough, this technical SEO is not all that technical. What is SEO (Search Engine Optimization) and why do you need it. Can I do SEO on my own?

SEO 98

SEO Practices Best Practices Lead Ranking 98

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Ranking Lead Scoring 80

FMG Suite

APRIL 25, 2024

Determine your cadence: It’s difficult to determine the “correct” schedule of your email releases and send time, as they both depend on your unique contact list and content. It’s also the most powerful social channel for lead generation, according to HubSpot—surpassing both Facebook and Twitter combined: 4.

Planning 52

Planning Marketing Management Marketing & Strategy Contact Marketing 52

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings. Let's take a look at several UX SEO best practices. Mobile Optimization. Augmented Reality.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Method and Metric

JANUARY 3, 2020

When we look back on how search engine optimization has evolved in the last 10 years, the shape of SEO today—while still retaining some constants—is noticeably different. For the SEOs who have been in the game for a while though, we already know this. For the SEOs who have been in the game for a while though, we already know this.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

NOVEMBER 7, 2019

Here, I sat down with Victor Pan, HubSpot's SEO strategist, to learn what Google's rel=nofollow announcement means for SEO strategists and users. To combat these issues, Google released rel=nofollow. Here's how it changed -- and why it matters for SEO. Follow me so far? But first -- what is rel=nofollow?

SEO 67

SEO Google Wikipedia Lead Ranking 67

Biznology

NOVEMBER 24, 2014

This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. What makes a great SEO proposal?

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. That's not true for podcasts," says Matthew Brown , senior podcast producer at HubSpot. "A

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Kevin Indig

APRIL 1, 2023

The most popular SEO strategy is growing traffic through blog content. SEO Manager at UBER Scott Salter , SEO & Content Manager at Gymshark Thank you all for contributing to this piece! Already today, most content doesn’t get SEO traffic, backlinks or any eyeballs.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

ClearVoice

JANUARY 31, 2024

In addition, with WordPress, you can also install plugins like Yoast SEO for on-page optimization and readability analysis. SEO and Analytics Content Operations Tools A well-crafted content strategy is incomplete without integrating SEO and analytics tools. Benefits: Centralizes marketing efforts and enhances lead nurturing.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

In addition, with WordPress, you can also install plugins like Yoast SEO for on-page optimization and readability analysis. SEO and Analytics Content Operations Tools A well-crafted content strategy is incomplete without integrating SEO and analytics tools. Benefits: Centralizes marketing efforts and enhances lead nurturing.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Anyword

AUGUST 25, 2022

From SEO to organic traffic to just everyday research, Google remains a regular (and necessary) part of our workflow. Optimizing your site’s content and landing pages for top SEO performance isn’t a bad thing — but it is possible to be over-optimized. As marketers, we all rely on Google. It’s as simple as that.

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Hubspot

JULY 30, 2013

Do those search engine optimized press releases you''re sending actually boost your search rankings? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues. Well, there you go. what gives? "It''s

Press 28

Press PageRank Optimization SEO 28

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. This means investing in search engine optimization (SEO) so relevant people can find your website online. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) But why stop there?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

AUGUST 5, 2010

The following is a guest post by Greg Elwell, founder of B2B Inbound , a San Francisco Bay Area, Certified HubSpot Partner. News releases can be a magnet to help improve search engine ranking for your business website. This alone is reason enough to add a newsroom feature to your website, and publish optimized news releases.

SEO 28

SEO Web 2.0 RSS Press 28

Navigate the Channel

MAY 24, 2023

Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal. If you don’t have an on-team SEO expert to guide you with keywords, do your research to choose the strongest and most relevant three-to-five keywords you will employ and (possibly) dominate.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Customer Experience Matrix

JANUARY 10, 2012

The most interesting recent enhancements are products for search engine optimization (SEO): “competitive intelligence” runs a multivariate analysis to identify factors that contribute to competitive pages’ ranking; and “content relevancy analyzer” scans high-ranking pages find theme words that search engines will use to determine relevance.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Hubspot

AUGUST 7, 2018

Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. To attract new customers, you also need to maintain a powerful SEO presence. Write online press releases. Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

APRIL 8, 2020

At HubSpot, we’re asking ourselves the same questions many of you are: What now? These insights are based on aggregated data from over 70,000 HubSpot customers globally. Encouragingly, the number of average contacts added to HubSpot customers’ portals increased in the same time period. HubSpot for Wordpress integration.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

nDash

NOVEMBER 30, 2020

“I am a freelance writer who provides content marketing solutions in a broad range of industries, from health and fitness, green living, sustainability, small business marketing and SEO. I use the blog posts, articles, press releases, whitepapers that I create, to help clients achieve just that.”. “I’m Area of expertise: .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

SmartBug Media

DECEMBER 14, 2018

One of our marketing consultants might be looking to dive deeper into growth-driven design and is setting out to work on the HubSpot Academy GDD course and certification, while one of our paid media specialists might be brushing up on ABM strategies and technology, and another may be taking the Google Shopping Advertisement Assessment.

Paid Content 86

Paid Content CMS Development Marketing & Strategy Advertising Agencies 86

seo.co

OCTOBER 27, 2020

But it also happens to be one of the most contested, debated, and questioned concepts in the world of search engine optimization (SEO). Source: Hubspot. Experienced SEOs would build new sites, establish some links, write great content, and optimize for low-competition keywords—yet they wouldn’t be able to rank the way they should.

Google 116

Google Effectiveness Domain CAN-SPAM 116

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals must wear several hats.

Public Relations 108

Public Relations Stats Work Management PR 108

Hubspot

APRIL 12, 2021

To elevate the online experience, Google released Core Web Vitals — a set of metrics to help site owners measure the speed, responsiveness, and visual stability of their pages. Here's what it looks like when I ran an analysis on HubSpot. that our generation of SEO and web development experts are facing.". "By Image source.

CMS Development 101

CMS Development Allocation Click Rate Banners 101