Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 4 Best Content Planning Tools. 1) Trello. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

SmartBug Media

NOVEMBER 16, 2020

In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Understanding each of these stages sets the foundation for creating scalable lead nurture workflows in HubSpot.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 99

Tips Marketing Proposals Peer-to-peer Case Studies 99

Kaon

SEPTEMBER 16, 2015

Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create. Formal to Informal. More in depth information about her presentation can be found here from the event. Static to Dynamic. Monologue to Dialogue.

Hubspot 100

Hubspot Conference Inbound Marketing Tagging 100

Zoominfo

MAY 22, 2024

And this information is out there in the form of digital buying signals. The contradiction is that we have more information than ever about our buyers, but it’s been really hard to make sense of it. In those situations, ZoomInfo Copilot Chat provides the information sellers need, exactly when they need it.

Zoominfo 130

Zoominfo Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 130

Hubspot

APRIL 19, 2021

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. However, not having it figured out is what ultimately led to a 271% increase in downloads for season six of HubSpot's podcast, Skill Up.

Hubspot 81

Hubspot Cost Per Thousand CPM Cross-Selling 81

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Trust and Understanding In HubSpot’s The State of AI in Marketing , results showed that only 27% of marketers are very confident that the information generative AI produces is accurate.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Hubspot

SEPTEMBER 28, 2020

At HubSpot, we love brainstorms. Brainstorming is one of the most productive team-building activities we use at HubSpot. Brainstorming is one of the most productive team-building activities we use at HubSpot. Director of Marketing at HubSpot. "A How to Run a Virtual Brainstorm. Give your team a headstart.

Work Management 101

Work Management Hubspot Tips Planning 101

Marketing Insider Group

AUGUST 10, 2021

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

Lead Generation 359

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 359

Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. By proactively disclosing this and other information, you get to lead the narrative and tell your story your way. At HubSpot, 46% of our blog traffic comes from mobile. Welcome to 2020.

Hubspot 85

Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 85

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Image credit: HubSpot No one likes to be pressured.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Hubspot

JUNE 6, 2022

If you pick up the phone without gathering any background information, at best, you stand to annoy the person — and at worst, you could be hung up on mid-sentence. The 18 Best Places to Research Buyers Before Sales Conversations. A company's Twitter account can give you valuable information on its messaging, identity, and mission.

Research 90

Research Marketing Automation Services Tips Best Practices 90

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. HubSpot is a CRM platform widely used by B2B marketers. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Zoominfo

JUNE 10, 2024

Closing the Opportunity Gap Data from HubSpot reveals that 60% of the average buyer’s journey is complete by the time they first engage with vendors. Hidden Buyers Cost Salespeople Their First-Mover Advantage The challenge facing salespeople today isn’t necessarily better-informed buyers.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 97

Paid Content Research Product Youtube 97

Marketing Insider Group

JULY 3, 2023

Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. is a site by HubSpot helping entrepreneurs build successful businesses. Image Source 2.

Trends 260

Trends Marketing AI Lead Scoring Lead Ranking 260

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Use their work desktop PC to search for more information about a product on Google. Image credit: HubSpot. Practice Proper Channel Management. Use a comparison tool on their phone to find the lowest price.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Guest post by Keith Fenech. Click to enlarge.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Marketing Insider Group

JUNE 19, 2023

The assessment also shows you gaps in your content and can present fresh ideas. For example, Semrush has an Organic Research feature that lists competitors. Even tabs of the navigation bar that may not seem content-focused could hold rich stores of information, such as the “About Us” section or “News and Events.”

Analysis 272

Analysis Top of Funnel Advertising Agencies Content 272

BOP Design

DECEMBER 27, 2022

While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. Here is an example of a case study HubSpot created: [link]. Second, the case study mentions HubSpot’s client by name and includes clear metrics and specific data.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Navigate the Channel

JUNE 6, 2024

For the basics on interactive web pages, visit HubSpot’s how-to or talk with a marketing firm that creates them every day. According to one HubSpot survey , companies with 30+ landing pages on their website generated 7X more leads than companies with one-to-five landing pages. Meet them where they are. Be human and personable.

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Webbiquity

JANUARY 18, 2024

So, do your research. To further enhance credibility, include recent insights, trends, or research relevant to the recipient’s industry in your emails to show you have a deep understanding of the corresponding business environment. This can be informal: publicly available contact information or referrals.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Hubspot

APRIL 27, 2020

So for both your and the robot's sake, we've compiled some insight from HubSpot experts about the topic. As Vajra, Account Executive at HubSpot, puts it, "Most people think AI will replace the economic tiers of society from the bottom up — from the blue-collar to the white-collar. At which point, the robot would be stumped.

Hubspot 66

Hubspot Work Management Budget Programs Lead Qualification 66

FunnelEnvy

OCTOBER 2, 2023

Capturing information via online forms added additional value—for example, email addresses. Many are wary of filling out forms and sharing their information on websites. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Contently

APRIL 19, 2021

Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. So what do HubSpot and TikTok have in common? On their main website, they do just that by presenting current events in a factual, clean and serious format. They both utilize chunking.

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

Only B2B

FEBRUARY 28, 2024

Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. This empowers you to: Pinpoint High-Potential Leads: Ditch the comprehensive view and embrace the focal point approach- those actively researching relevant keywords, solutions, and industries.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Hubspot

JANUARY 30, 2024

Salespeople acting as primary information sharers. Salespeople say that a change in the sales field that has had the biggest impact on their role is that selling has become more focused on presenting a solution than pitching a product or service. LinkedIn as ruler of the prospect research process. Why the change?

Trends 67

Trends Cold Calling Peer-to-peer Lead Scoring 67

Lead Forensics

APRIL 16, 2024

Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Hubspot

NOVEMBER 20, 2023

In fact, our recent State of Sales research found that 54% of global sales employees say AI has made it easier for them to stay ahead of their competition. Enhance prospecting with AI-driven research tools. Account executives can spend hours on end researching prospects.

Marketing AI 55

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 55

Hubspot

MARCH 14, 2021

So to help you up your social selling game, we reached out to a few HubSpot experts for some key tips and tricks you can apply to better leverage your social media presence to connect with prospects and make hard sales. Leverage information on social media to connect with prospects on mutual experiences. Let's dive in.

Tips 97

Tips Demonstrating Intent Hubspot Social Media 97

Navigate the Channel

JANUARY 25, 2024

Personalization has power—with or without AI, according to McKinsey’s research. Our research found that companies that excel at personalization generate 40 percent more revenue from those activities than average players,” reported McKinsey in 2021 during the pandemic. Because they frame people’s future. #4:

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Hubspot

FEBRUARY 16, 2022

(If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). 5 Tips for Creating a Sales Hook, According to HubSpot Sales Reps. Do your customer research. Then use this information to guide your hook. What is a sales hook?

Work Management 91

Work Management Marketing Management Tips Hubspot 91

SmartBug Media

AUGUST 16, 2023

The only downside to events like INBOUND is that there’s so much good information and so little time to take it all in. In this session, Jignesh will present research from 10 new studies that identify what people look for in rewards programs. Seems like a lot, right? Plus, rewards are included during the session!

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52