Hubspot

FEBRUARY 15, 2018

I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). This past summer I managed the largest acquisition campaign in my company’s history. Wrapping Up: Close-The-Loop.

Co-Registration 68

Co-Registration Lead Scoring Lead Ranking Work Management 68

SmartBug Media

AUGUST 4, 2020

Use a tool like HubSpot or Mailchimp , and be sure to incorporate personalization tokens throughout. Some good options to facilitate these surveys include HubSpot Service Hub , Promoter.io , and GatherUp. Online review generation is just one aspect of your overall digital marketing strategy.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

SendX

MAY 24, 2019

Create trust by using your personal signature email at the end of your copy. Your signature should include your name, website URL, and social media profiles. Hubspot , an inbound marketing service & software company, found that when they delivered more accurate subject lines their open rates increased by over 15%.

Copywriting 151

Copywriting Tips Template Content 151

Hubspot

MARCH 3, 2016

That meant not only updating my resume, but updating my personal brand, my social media profiles, my email signature, and more. Here are six steps I took during that job search that helped me land my job at HubSpot within a month. Want your marketing resume to stand out to recruiters? 4) Update your email signature.

Ideal Customer Profiles 28

Ideal Customer Profiles Broadcasting Profiling Hubspot 28

Hubspot

NOVEMBER 9, 2016

Another Hinge study focusing on the best practices of high-growth professional services firms discovered that the five top marketing techniques that yielded the greatest return were, in order: Speaking engagements. Book or other signature content. Blog posts and articles. Social media. Online presence.

Paid Search Agency 67

Paid Search Agency Lead Scoring Lead Ranking Advertising Agencies 67

Hubspot

MAY 8, 2012

In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

JUNE 24, 2016

That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Jamming your signature full of links and information is just plain spammy and self-promotional.).

Examples 78

Examples Tips Ideal Customer Profiles Hubspot 78

Hubspot

SEPTEMBER 24, 2014

When I asked about the importance of her call channel for inbound marketing activities, the CMO of a mid-sized software company told me recently: “We don’t put our number prominently on our website or on our marketing materials, because if we did, we’d get a lot of unqualified calls that waste our salespeople’s time.”

Top of Funnel 28

Top of Funnel Effectiveness Marketing & Strategy Ideal Customer Profiles 28

Hubspot

MARCH 3, 2011

In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads. If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. In employee email signatures.

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Paul Gillin

OCTOBER 5, 2011

The other has an automated signature device that does much same thing. And then I thought about what that says about the state of direct marketing today. Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior. They fooled me good.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Hubspot

JANUARY 3, 2012

In a Website Content Library: If you have quite a few different offers in your marketing toolbox, consider creating a page or a few pages on your website where you can aggregate and feature all of your various offers in something like a content or offers library. Check out HubSpot's webinar page and ebook page as examples.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

MARCH 23, 2012

IdeaPaint's Twitter background cleverly features the brand's signature product -- paint that transforms walls into whiteboards -- in action. Zipcar's background creatively showcases its happy users, putting customers at the forefront of its Twitter marketing strategy. 17) HubSpot. Connect with HubSpot : 3) IdeaPaint.

Twitter 28

Twitter Examples Brand Identity Branding 28

Tomorrow People

MAY 10, 2021

Example: “When HubSpot first started, we noticed traditional, interruptive marketing didn’t appeal to consumers anymore… People wanted to be helped, so we started creating educational content that aided people in solving their marketing problems.Today, we’ve built a passionate community of inbound marketers.” ( Hubspot ).

Brand Identity 227

Brand Identity Branding Loyalty Landing Pages 227

Hubspot

JANUARY 15, 2015

At HubSpot, we call this "smart content.". 11) Sneak a case study into your email signature. Include a link to a recent case study in your email signature. Here''s what my email signature looks like: Get Inspired: Did you know that there are lots more ways you can use your email signature to support your marketing?

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

MARCH 15, 2012

If you're a HubSpot customer, you can do this quickly for your own website by setting up a landing page with a form prompting customers to share their experiences with you. Include Links to Your Review Properties in Your Email Signature. Connect with HubSpot : Leverage Your Blog. Share your creative ideas in the comments!

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Directive Agency

JULY 7, 2017

You can’t talk about email marketing without reference Hubspot. And, for good reasons, their sales email template is still ranking on the first page of Google for a winning email marketing strategy. Personalize your signature…love isn’t always a bad thing. The Sales Email Template to Success.

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Hubspot

SEPTEMBER 5, 2012

To ensure they're digesting the information, speak with your support managers and encourage them to implement a system that holds each support rep responsible for staying up-to-date with the latest marketing and product news. At HubSpot, we host a monthly "Prustomer" (Product + Customer = Prustomer!) 3) Maintain a Consistent Tone.

Paid Search Agency 28

Paid Search Agency Work Management Godaddy Marketing Management 28

Hubspot

OCTOBER 12, 2010

How about your email signature? At HubSpot, we have published posts with audio, video, and even cartoons. Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot : Include Your Blog in Traditional Communications - Is your blog URL on your business card?

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

JULY 7, 2011

A marketer's day is littered with distractions. In the fast-paced world of inbound marketing , we usually have a million different projects and campaigns either underway or in the works, which can often make it difficult to buckle down and focus on one thing. Connect with HubSpot : So.why not hack it ?!

Work Management 28

Work Management Product Planning RSS 28

Hubspot

JANUARY 19, 2012

So how do you follow in the footsteps of some of the big brands and start using Instagram in your inbound marketing ? Of course, there are also pictures of the final pieces themselves with their signature blue-green color. Marketing Takeaway: Give customers a better understanding of how your product is made.

Examples 28

Examples Brand Identity Branding Paid Search Agency 28

Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

DECEMBER 22, 2011

There's a good reason 1/3 of marketers believe personalized marketing campaigns are effective ( EPiServer ). The next wave of inbound marketing genius is personalization, and it's not just applicable to B2C-centric companies like Amazon and Netflix. Connect with HubSpot : It's because they are. Are you one of them?

Personalization 28

Personalization Planning Paid Search Agency Marketing Automation Services 28

Hubspot

JANUARY 29, 2015

It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses. Consider HubSpot. By dropping your retargeting pixel into the HTML template or signature of your email, you can target people who open your emails.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

JANUARY 26, 2012

Yes, your personal email signature can provide a serious marketing opportunity. You are most likely already using your own email signature to provide information about who you are and where you work. Wondering what exactly you can promote through your email signature? Here are ten awesome suggestions: 1. Social Media.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Hubspot

JUNE 16, 2020

For instance, some popular ebook topics revolve around SEO, inbound marketing, and ecommerce. Here is an example of an ebook, " YouTube for Business ," from HubSpot. Additionally, you can add the ebook in a hyperlink in your email signature or add it into an email update.

Thought Leadership 98

Thought Leadership Landing Pages Youtube Paid Search Agency 98

Hubspot

MAY 21, 2013

If your marketing and communications are the same for your major donors as they are for your core and base (i.e. Using inbound marketing tools like email, your website, and social media makes it easier to manage and execute these tactics to larger groups of donors, while still keeping it personal.

Peer-to-peer 28

Peer-to-peer Allocation Work Management Marketing Management 28

Hubspot

JULY 24, 2015

But having awesome content on your website is crucial to making inbound marketing work for your business. One signature piece of any 'About Us' page is a list of company leaders and executives -- a team roster, if you will. So how do you balance your remarkable content creation with your web design needs?

Examples 28

Examples Lead Ranking Lead Scoring Paid Search Agency 28

Optinmonster

NOVEMBER 10, 2022

Will you link to the lead magnet from other sites or your own email signature? You might send those email addresses to an email service provider (ESP) like Constant Contact or a customer relationship management (CRM) software like HubSpot. Check out our list of places to add signup forms for higher conversions to get some ideas.

Work Management 83

Work Management Examples Marketing Management Lead Scoring 83

Hubspot

FEBRUARY 24, 2021

billion people actively using Facebook every day , Facebook has become a go-to component of almost any inbound marketing strategy. We built this guide to help you avoid wasting time on a marketing asset that should work for you. Want to see how HubSpot uses Facebook? How to Measure Your Facebook Business Page.

Facebook 101

Facebook Business Work Management Paid Search Agency 101

Hubspot

AUGUST 25, 2020

Therefore, your marketing team needs to be as active and alert as the consumer you're trying to target — and it means your marketing approach needs to be genuine, relevant, and customer-focused. This is the heart of modern marketing, also referred to as "inbound marketing.". Automate within reason.

Rules 101

Rules Work Management Marketing Management Planning 101

Vidyard

OCTOBER 27, 2019

Inbound marketing and sales software HubSpot used animation to explain the importance of video when they were promoting their new feature, HubSpot Video. Learn From the Pros. Text Overlay Video. Social media users often view video without sound; as much as 85% of Facebook video is watched silently. Learn From the Pros.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Nudge.ai

DECEMBER 8, 2017

Hubspot CRM: Everything you need to organize, track, and nurture your B2B leads and customers. Drift: Conversational marketing platform that qualifies leads for you. Hubspot Sales: Time-Saving Sales Tools You Can Start Using for Free. Intercom: Help sales, marketing, and support teams better communicate with customers.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51

Hubspot

JANUARY 22, 2018

Inbound Sales. Vendor: HubSpot Academy. Focus: The inbound sales methodology. Intended audience: Salespeople, sales managers, sales trainers, and inbound marketers. Once you’ve finished the course and passed the exam, you’ll get a badge to display on your LinkedIn profile, email signature, and website.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Hubspot

AUGUST 20, 2020

But just because you have a signature format, doesn't mean it's necessarily right for the topic you're blogging about. Examples: How to Write a Great Email Signature [+ Professional Examples]. Examples: Predictive SEO: How HubSpot Saves Traffic We Haven't Lost Yet. Can B2C Marketing Succeed on LinkedIn? It's okay though!

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101