Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Here are six sure-fire customer relationship strategies to help build long-term brand loyalty. They also foster customer advocacy and help bring in new leads organically. Understand customer psychology.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. 29% find AI helpful but not essential, as other tools can also manage data integration.

Marketing AI 122

Marketing AI Media Paid Search Agency Privacy 122

Martech

APRIL 12, 2024

Therefore, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms. Those reporting that they had implemented a CDP fell from 31% to 25%. Those reporting that they had implemented a CDP fell from 31% to 25%.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Marketing AI 110

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. Some brands also publish posts on social media platforms to address customer concerns.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Yet a new study by Bain and Google brings something new to the conversation. >>> Need an extra pair of hands? . >>>

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

FEBRUARY 20, 2024

Our media business, Walmart Connect, is helping brands create meaningful connections with the millions of customers who shop with us each week.” ” Walmart’s announcement Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech! In your inbox.

Paid Search Agency 103

Paid Search Agency Buy Ads Amazon 103

Martech

FEBRUARY 8, 2024

The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. They also discuss auditing, general reporting and disclosure (transparency of methods used for all the above). Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. billion in revenue in the U.S.

Guidelines 109

Guidelines Deliverability Transparency Click Rate 109

Seismic

APRIL 16, 2024

We wanted to know why, so we recently surveyed nearly 2,000 GTM leaders – spanning four generations and multiple industries around the world – to understand the growing influence of enablement. If you’re ready to dive into the full report, you can download it here. Who uses enablement tools? Now, let’s look at the “have-nots.”

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 127

Marketing Automation Services Marketing AI Marketing Automation Automation 127

Contently

NOVEMBER 1, 2021

Recently, Lucidpress took an in-depth look at those shifts in its 2021 Content Effectiveness Report , which surveyed 452 professionals from leading industries to gauge the state of current content. A staggering 85 percent of marketers surveyed by Lucidpress have seen an increased demand for content within the last year.

Demand 199

Demand Content Marketing Guidelines Content 199

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. ” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. Well, to steal someone else’s tagline: We report, you decide.

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

Martech

FEBRUARY 21, 2024

The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) This can lead to increased customer engagement and loyalty.

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

B2BMarketing.net

MARCH 12, 2024

After all, delivering a targeted, personalized message that actually helps a customer is unlikely to go out of fashion any time soon. With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This report is based on the results of that survey, and provides an honest look at what marketers actually care about.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. We’d like to know how it’s been for you.

Top of Funnel 114

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 114

Martech

JANUARY 2, 2024

Cleaner customer data coming in means this same data will be ready for activation (engagement, conversion) and reporting will be both quicker and automated. Here is a four-step approach to help marketers ease customer data flow through various marketing platforms: Help collect and use clean data.

Ideal Customer Profiles 116

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 116

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

B2B Marketing Directions

APRIL 20, 2024

The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes. The survey was conducted November 30 - December 14, 2023, and included respondents from the United States, Canada, the United Kingdom, Germany, Singapore, Australia, and India.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Martech

DECEMBER 1, 2023

If it is useful, helpful, original and satisfies aspects of E-E-A-T , it might do well in Search. will use it for other website content, according to the Fall 2023 CMO Survey. For instance, our recent survey required organizing and analyzing text string responses. It’s just content. If it doesn’t, it might not.

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

Martech

FEBRUARY 8, 2024

HubSpot introduced a suite of features across all hubs and tiers, helping your team streamline workflows, enrich engagement and provide deeper insights into your operations. How it helps you HubSpot’s automatic update to email headers for one-click unsubscribe requires no action from you, simplifying compliance efforts.

Enterprise Management 104

Enterprise Management Sales Qualified Leads API Hubspot 104

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

Top Rank Marketing

DECEMBER 1, 2023

percent rise, continuing a rebound that began in June after a lengthy period of declining ad revenue, with the digital ad sector faring better than traditional formats, according to newly-released report data. Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2%

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Top Rank Marketing

NOVEMBER 10, 2023

Report] 31 percent of B2B content marketers have said that they have placed greater strategic focus on user intent data due to the influx of AI technology among search engine firms, with 27 percent creating more thought-leadership content, and 22 percent crafting more conversational content, according to recently-released survey data.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Martech

MARCH 29, 2023

Those are among the findings from MarTech’s 2023 Salary and Career Survey. An astounding 74% of marketing technologists reported being at least somewhat satisfied with their jobs. Thank you for your help We are very grateful to those of you who completed the survey. Download the survey here (no registration required).

Customer Surveys 109

Customer Surveys Paid Search Agency Marketing Report Promotion 109

Martech

JANUARY 8, 2024

But it’s still crucial to update your marketing strategy to be cookieless before the December deadline, as there won’t be any additional help afterward. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Eligibility. How it works.

Google 113

Google Domain Customer Surveys Advertisements 113

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This, in turn, will help us rationalize our martech stacks.

Work Management 109

Work Management Marketing Automation Services Marketing Management Marketing AI 109

Sword and the Script | B2B

APRIL 16, 2024

.” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. Among the analysis were the following: “Only slightly over half the start-up firms report conducting systematic marketing. Sword and the Script Media can help with B2B marketing, PR and social media.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Martech

MAY 1, 2023

That is according to a new report from B2B marketing solution provider Anteriad. Only 16% of those surveyed saw a significant increase in this year’s marketing budget and 19% said their budget was being cut, according to the 2023 B2B Marketing Data Impact. Automation helps but it’s only as good as the data it gets.

ROI 117

ROI B2B Marketing Marketing Qualified Leads Lead Ranking 117

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Marketing AI 94

Marketing AI Allocation Zoominfo ROAS 94

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.

Marketing AI 126

Marketing AI Tools Generation Lead Ranking 126

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Account Based Marketing 144

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 144

ClickZ

JUNE 19, 2023

In an age where consumers demand fast, insightful, and relevant helpful content providing them with a seamless experience is essential to improve content performance. Over 58% of marketers recently surveyed are not using analytics in their marketing projects.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135