Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. But Google+ was incredibly valuable to many users around the world. Private Google+ communities.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. But Google is more than just a search engine.

Google 78

Google Adsense Tools Doubleclick 78

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. He actually said to me, “No one searches at Google for a recruiting firm.”

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Biznology

JUNE 23, 2015

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. In the past, this was not the case. This is no longer the case.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Sharpspring

NOVEMBER 10, 2022

If you are planning to add blogging to your digital marketing strategy, do it right from the very start. Write it down, keep it visible, share it with your marketing team and refer to it often. For any marketing project, whether it’s online or not, I believe in starting with the big picture. Here’s the checklist: 1. Action item.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Only B2B

APRIL 19, 2018

Paid service or content syndication networks. Bookmarking websites, RSS, and others. Search Google for list-type content pieces. If a simple Google search isn’t fetching the desired results, try the advanced search feature of Google. This is what Google will give you. Stumbleupon. This is a no-brainer.

RSS 88

RSS Public Relations Demand Generation Agencies Custom Publishing 88

Only B2B

JANUARY 11, 2018

Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis.

RSS 76

RSS Tagging Lead Scoring Lead Ranking 76

Biznology

OCTOBER 2, 2019

Personal Branding Will: Increase your authority and marketability. Once you have optimized your online profiles and started listening and engaging with people in your network it’s time to make some noise! I use Google alerts and a few different rss aggregators to keep myself up to date on new happenings in my industry.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. Your Small Business’s Social Media Marketing Strategy. Marketing professionals at small businesses wear many hats and are often unable to give all their attention to social media. Enter, social media marketing software.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Scoop.it

APRIL 6, 2021

As the chart above shows, the vast majority of marketers focus on factors that leverage conversions, improve the distribution of quality content, and benefit the measurement of content marketing – all of which can be better leveraged by choosing great content that was created elsewhere for reappropriation.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Marketing Insider Group

MAY 7, 2013

In order to do this, sales people need to learn new ways to reach prospects through their own social networks, to create and share valuable content and ultimately, to grow their personal brand. It means that your time spent on social networks is helping you to find and nurture your next customers and grow the business. Social Media'

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Only B2B

JANUARY 11, 2018

Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis.

RSS 59

RSS Lead Scoring Lead Ranking Tagging 59

The Customer

MAY 4, 2020

There are many examples over the years of what’s new in marketing being relegated to junior members of a team, with executives waiting for scale before paying attention. As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? If you’re not monitoring your networks and checking in, then you may find that your community is not as engaged as when you walked away. Automate Your RSS Feeds.

Social Media 101

Social Media Rules Automation Media 101

Convince & Convert

MARCH 19, 2013

allows you to automate blog post delivery to social networks. In the example above, the source is a blog’s RSS feed and the destination is a Twitter account. monitors the blog feed so when a new post is picked up by the RSS feed, it will automatically be delivered to the attached Twitter account for publishing there.

Social Media 167

Social Media Product Tools Media 167

Biznology

SEPTEMBER 30, 2014

After complaining about Google+ in such articles as Google+ on Its Third Birthday and Is Google+ the Antisocial Network? , Everyone recommended trying out Circloscope but at $47 for an annual license covering one Google + personal profile & three business pages I was hesitant. Circloscope. FullContact.

RSS 80

RSS Linkedin Twitter Facebook 80

Webbiquity

APRIL 10, 2017

Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Google Review Count: 312.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Thought leadership is a great tool, allowing you to stand out from the cluttered market. Build credibility and authority- An original thought process and opinion help establish your brand in the market.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. 4) Network at Every Opportunity.

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Webbiquity

AUGUST 23, 2011

But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Social media is important.

Traffic 100

Traffic RSS Social Media Social Networks 100

Sprout Social

OCTOBER 19, 2023

Integrating reputation monitoring in your marketing strategy is about more than just keeping a pulse on your brand. Empower the rest of your organization with timely data The benefits of a strong reputation trickle down to the rest of your team (hint: not just marketing). Let’s take a closer look at the benefits below.

Marketing AI 90

Marketing AI Work Management Marketing Management Business 90

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Hubspot

MARCH 29, 2013

Pack your bags, Google Reader. For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And to tell you the truth, RSS readers were never going to be a mainstream tool for information consumption.

Google 28

Google RSS Aggregators Social Networks 28

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. .

Display 100

Display Advertisements Advertising Lead Ranking 100

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Social media/network-referred traffic. Number of RSS subscribers (regular readers). Social media/network-referred traffic. Nine Blog Metrics.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

ClickZ

NOVEMBER 22, 2019

It lets local teams customize bots to local markets. Slack, Google Sheets, RSS feed, JSON API, Shopify, website, forms, Alexa, WP, Zapier, and more. Allows you to connect with 100 cloud-based apps – GitHub, Freshdesk, Google suite, Insightly, Jira, LinkedIn, MailChimp, Salesforce, Office 365, and many more.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Scoop.it

AUGUST 3, 2021

However, it’s vital to remember that you’re curating content for your audience, and this marketing tactic isn’t about the things you find interesting on a personal level. This calls for a fundamental understanding of who you’re marketing to and what they find most engaging. But what is content curation? What is Content Curation?

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Writing on the Web

SEPTEMBER 9, 2010

(Vacation time, so here’s another guest post, this one by Susan Long, freelance marketing consultant.). You can sign up for Google Ads and Adbrite , which are two of the most well-known. The best thing about Google Ads and Adbrite is that you don’t have to have lots of readers to put their ads on your site. Tweet This!

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Parse.ly

NOVEMBER 15, 2018

Search and social media are often the focus of discussions about referral traffic, especially considering the volume of users and ever-evolving products from platforms like Facebook and Google. Text, email, and direct sources together send 14% of traffic to the network.

Newsletter 99

Newsletter Stats Communities Open Rate 99

B2B Marketing Traction

JANUARY 19, 2012

A way to subscibe to the blog (typically an RSS feed). A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. If the blog author is on social networks, provide links to their profile. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. You and your posts are referred to more often as the network of referrals grows.

Social Media 100

Social Media ROI Lead Ranking RSS 100

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. You can follow any responses to this entry through the RSS 2.0

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Writing on the Web

FEBRUARY 18, 2011

1. Use the networked blogs application. To get started type in networked blogs into the search box and you will pull up the application. Networked Blogs also gives you the option to post to your FB profile, your fan page or fan pages or to Twitter as well. Add this to Google Bookmarks. Post on Google Buzz.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100