The 17 Best Social Media Management Tools


Generate relevant content recommendations for postings, quickly publish to the top social networks, manage multiple social media accounts, follow and curate updates from any feed, and set key posts on repeat schedules.

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33 Thought-Provoking B2B Social Media and Marketing Stats


Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. 5 B2B Lead Generation Stats and Facts. Most marketers are not satisfied with the effectiveness of their lead-generation programs.

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Trending Sources

The 15 Best Special-Purpose SEO Tools


Harvest search URLs for competitive research, influencer marketing, or link building; find blogs, guest books, image sites, and other potential backlink sources; and generate keyword suggestions. A list of link-building opportunities based on what you’re looking for is generated for you.”

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How to Create the Three Parts for Any Sales Funnel


Others use ads with effective landing pages that generate leads and jumpstart sales. The Lead Generator. Getting people involved is lead generation. Generating leads and qualifying them is always a step needed in creating a sales funnel that converts.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

The B2B Lead Generation Ecosystem and WPO [Infographic]


The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign.

The 26 Best All-in-One SEO Tool Suites


Generate a detailed backlink profile for any website, analyze rankings for your own site and competitors, identify your most popular content, track keyword rankings over time, find and fix crawl errors, and more. SEO has a lot of moving parts.

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How Does Content Marketing Help with SEO?


A well-optimized site designed with user experience as a priority will more effectively convert visits into leads, generating more income. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.

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22 Tantalizing Content Marketing Stats and Facts


Yet more than 90% of marketers connect their content directly to a product or service, and nearly three-quarters measure content marketing success based on the number of leads generated—which causes marketers to produce even more of the types of content buyers want least.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Five Strategies for Improving Customer Experience


For example, popular customer relationship management (CRM) tools can streamline and centralize your sales and marketing efforts to generate impressive ROI. A cluttered website can confuse a visitor and act as an obstacle to generating sales. Guest post by Brooke Cade.

The 23 Best Content Ideation Tools


Using this tool, you can…generate new ideas, search keywords to see the trendiest content. 16) Content Idea Generator. A simple tool to generate headline ideas. 17) Blog Topic Generator. Just be sure to treat the topics it generates with a big pinch of salt.”

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The 24 Best Visual Content Creation Tools


You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” 17) Meme Generator.

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What is a Q&A Case Study? And Why is it Great for B2B Marketing?


Workshop them to generate a title that fits for your industry. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


The purpose of case studies is to generate qualified leads. It found that case studies did not really generate targeted leads as such, but still grew revenue of the business by 185%. Business Blogging Content Marketing Copy Writing Bill Achola Brian Dean case studies lead generation

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Looking for Surprises in the 2015 B2B Lead Generation Trend Report


This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals.

Three Influencer Marketing Secrets to Drive Traffic


For example, their tweets often generate 10 or more and retweets. Guest post by Tim Brown. I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media.

Your Employees May Be Your Best Untapped Brand Advocates


Passive advocacy can be generated by printing the company logo on tangible items such as t-shirts, water bottles, backpacks, etc. Engaged and motivated employees who understand your brand generate happy clients. Guest post by Liz Greene.

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How to Create the Perfect Lead Generation Form [Infographic]


While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form.

The Eight Best Social CRM Tools


It’s helpful for organizing customer relationship management, marketing, lead generation, sales, and all manner of automation.”

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47 Superb Social Media Marketing Stats and Facts


46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 46% of B2B marketers are not sure whether any social channels have generated revenue for their business.

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The 17 Best Keyword Research Tools for SEO and SEM


Generate keyword ideas along with search volume, organic rank difficulty, current ranking sites, and paid competition. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.

Five Content Marketing Tips for B2B Success


This encourages user-generated content and third party endorsement, while avoiding any forced and over-manufactured brand input. Guest post by Mark Pinnes.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)


The majority of sites generate between 40% and two-thirds of their total traffic from search. Organic (non-paid) search is the largest single source of visits for most B2B websites.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. B2B companies that blog generate 67% more leads than those without blogs.

How To Turn Video Marketing Into a Successful SEO Strategy


Merely posting any video onto YouTube though will not generate desired results. Moreover, the video has generated an influx of clients for the tennis club. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked.

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34 Compelling Content Marketing Stats and Facts


Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing).

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49 Noteworthy Social Networking Stats and Facts


Most B2C marketers (56%) say Facebook has generated some revenue for their business. Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?),

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


Learning about lead generation. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?).

The Single Most Important Element for Increasing B2B Lead Gen and Sales


Marketing Strategy Amazon Supply b2b customer experience b2b lead generation b2b purchasing b2b sales Chief Experience Office complex products consumerization of b2b marketing consumerization of IT David Edelman Elon Musk hyperloopThis post originally appeared on MarketingProfs.

13 Great Guides to Growing Your Blog Audience


How can you generate more organic search traffic? Guest author Jason Chesters details four key strategies for generating more search traffic to your blog, such as starting with keyword research after you write (“remember this rule: Great content first, keyword research second!

12 Lessons I’ve Learned from Writing 1,000 Blog Posts


Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. To be sure, a thoughtfully written business blog can generate leads (and sales).

20 Brilliant B2B Marketing and Digital Business Stats and Facts


Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads. tech companies were founded by first- or second-generation Americans.

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20 Expert LinkedIn Guides


LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

16 Enigmatic Business Blogging and Other Marketing Stats


B2B businesses that blog generate 67% more monthly leads than those that do not. Blog posts continue to drive traffic and generate impressions up to 700 days after they go live.

How to Calculate the ROI of Social Media Marketing [Infographic]


For example, one article posted on a blog may garner an expansive number of re-posts—helping you to meet your goal of generating conversation about your brand. Quick: Can you list the goals of each and every one of your social media efforts?

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses


To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. Bing commands a market share of 21.6% , and its ad platform can improve ROI dramatically and can generate more leads.

14 Dazzling Digital Marketing Stats and Facts


” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade.

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83 Exceptional Social Media and Marketing Statistics for 2014


However, just over a third of marketers view each channel as valuable for lead generation. Among different display ad formats, large rectangle ads (336 x 280 pixels) generate the highest CTRs on average at 0.21-0.33%, while full banners (468 x 6) generate the lowest at 0.04%.