The 17 Best Social Media Management Tools
MARCH 27, 2017
Generate relevant content recommendations for postings, quickly publish to the top social networks, manage multiple social media accounts, follow and curate updates from any feed, and set key posts on repeat schedules.
How to Create the Three Parts for Any Sales Funnel
MARCH 17, 2017
Others use ads with effective landing pages that generate leads and jumpstart sales. The Lead Generator. Getting people involved is lead generation. Generating leads and qualifying them is always a step needed in creating a sales funnel that converts.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Harvest search URLs for competitive research, influencer marketing, or link building; find blogs, guest books, image sites, and other potential backlink sources; and generate keyword suggestions. A list of link-building opportunities based on what you’re looking for is generated for you.”
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Create and source user-generated content fast with simultaneous collaboration. Share the latest content in your industry, generate backlinks, and avoid copyright issues.
Lead Generation Checklist
You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. 5 B2B Lead Generation Stats and Facts. Most marketers are not satisfied with the effectiveness of their lead-generation programs.
What is Inbound Marketing? The Idiot’s Guide [Infographic]
OCTOBER 11, 2016
Content Marketing Marketing Automation and Demand Generation Marketing Infographics blogging content creation inbound marketing infographic landing page design lead generation Mark Adams PPC SEO social media what is inbound marketingGuest post by Andy Beohar.
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
SEPTEMBER 1, 2016
But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. This seemingly-trivial change generated big results among cost-conscious consumers. Guest post by Charles Whiteman.
How Does Content Marketing Help with SEO?
AUGUST 19, 2016
A well-optimized site designed with user experience as a priority will more effectively convert visits into leads, generating more income. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.
The Eight Best Social CRM Tools
APRIL 6, 2017
It’s helpful for organizing customer relationship management, marketing, lead generation, sales, and all manner of automation.”
The B2B Lead Generation Ecosystem and WPO [Infographic]
APRIL 18, 2016
The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
Yet more than 90% of marketers connect their content directly to a product or service, and nearly three-quarters measure content marketing success based on the number of leads generated—which causes marketers to produce even more of the types of content buyers want least.
What is a Q&A Case Study? And Why is it Great for B2B Marketing?
JANUARY 5, 2017
Workshop them to generate a title that fits for your industry. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial.
Why B2B Content Strategies Are Paramount for Generating Quality Leads
Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” 17) Meme Generator.
The 23 Best Content Ideation Tools
MAY 31, 2016
Using this tool, you can…generate new ideas, search keywords to see the trendiest content. 16) Content Idea Generator. A simple tool to generate headline ideas. 17) Blog Topic Generator. Just be sure to treat the topics it generates with a big pinch of salt.”
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
For example, their tweets often generate 10 or more and retweets. Guest post by Tim Brown. I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
Passive advocacy can be generated by printing the company logo on tangible items such as t-shirts, water bottles, backpacks, etc. Engaged and motivated employees who understand your brand generate happy clients. Guest post by Liz Greene.
8 Ways to Create More Effective Lead Generation Programs
Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
The purpose of case studies is to generate qualified leads. It found that case studies did not really generate targeted leads as such, but still grew revenue of the business by 185%. Business Blogging Content Marketing Copy Writing Bill Achola Brian Dean case studies lead generation
Five Content Marketing Tips for B2B Success
SEPTEMBER 27, 2016
This encourages user-generated content and third party endorsement, while avoiding any forced and over-manufactured brand input. Guest post by Mark Pinnes.
Looking for Surprises in the 2015 B2B Lead Generation Trend Report
SEPTEMBER 29, 2015
This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Generate keyword ideas along with search volume, organic rank difficulty, current ranking sites, and paid competition. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.
How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
The majority of sites generate between 40% and two-thirds of their total traffic from search. Organic (non-paid) search is the largest single source of visits for most B2B websites.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 46% of B2B marketers are not sure whether any social channels have generated revenue for their business.
Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
FEBRUARY 24, 2017
To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. Bing commands a market share of 21.6% , and its ad platform can improve ROI dramatically and can generate more leads.
How to Create the Perfect Lead Generation Form [Infographic]
SEPTEMBER 1, 2015
While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. B2B companies that blog generate 67% more leads than those without blogs.
12 Lessons I’ve Learned from Writing 1,000 Blog Posts
OCTOBER 18, 2016
Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. To be sure, a thoughtfully written business blog can generate leads (and sales).
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
Merely posting any video onto YouTube though will not generate desired results. Moreover, the video has generated an influx of clients for the tennis club. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked.
The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
Marketing Strategy Amazon Supply b2b customer experience b2b lead generation b2b purchasing b2b sales Chief Experience Office complex products consumerization of b2b marketing consumerization of IT David Edelman Elon Musk hyperloopThis post originally appeared on MarketingProfs.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
Most B2C marketers (56%) say Facebook has generated some revenue for their business. Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?),
5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
Learning about lead generation. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?).
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing).
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
How can you generate more organic search traffic? Guest author Jason Chesters details four key strategies for generating more search traffic to your blog, such as starting with keyword research after you write (“remember this rule: Great content first, keyword research second!