Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. The podcast reference was specific enough to demonstrate that he really did know who Kara was, and understood her position. In that case, walk away.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Madison Logic

JULY 20, 2023

Identifying and Targeting the Right Decision-Makers Gone are the days when a sales team could reach out to one gatekeeper to invest in new business solutions. Buyers download white papers, listen to podcasts, attend webinars, and are exposed to ads everywhere.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

ConvertKit

SEPTEMBER 14, 2020

Why, then, I asked, did he apply for jobs for two years while building his blog and popular companion podcast ? Sponsors from the podcast weren’t renewing their contracts. Why am I concerning myself with the opinions of gatekeepers, whereas the people that matter here are my readers. He wanted to be a creator. I needed money.

Opinions 77

Opinions Communities Creativity Television marketing 77

Optinmonster

APRIL 3, 2024

The subject line is also your first opportunity to get past the influencer’s gatekeeper. For example, if you are looking for a podcast interview, don’t simply state your credentials and ask for a generic interview. I couldn’t help but open it to discover what his question was!

Outreach 69

Outreach Tips Marketing & Strategy Email Marketing 69

Marketing Insider Group

AUGUST 3, 2015

Salespeople used to be the information gatekeeper. This space was normally rented from a gatekeeper who could control access and exposure. Video and podcast lengths can be as long as necessary. Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ).

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Hinge Marketing

NOVEMBER 25, 2019

In our recent study of B2B professional services buyers , we found that about 70% of pre-purchase research and vendor evaluation was done on digital platforms: online search, blogs, webinars, podcasts and social media are some of the most common ones. We hadn’t cunningly snuck past their gatekeepers. And you can do that, too.

Work Management 119

Work Management Marketing Management Planning Advertising Agencies 119

Sword and the Script | B2B

JUNE 15, 2021

It’s great for that purpose, but it also motivates AEs to be gatekeepers and guard access. The Hanson & Hunt Podcast also did a solid interview about the survey with Sarah Mitchell of Typeset, which is where I first heard about the survey. It’s based on a global survey that polled 204 respondents. Need an extra pair of hands?

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Terminus

MAY 3, 2021

My inbox was blowing up every other day from our sales team getting another meetings or getting past a gatekeeper,” Jennifer said. . For more episodes like this one find us on our website , on Apple Podcasts, Spotify , or wherever you get your podcasts. The turnout was absolutely phenomenal. What’s Working and What’s Not?

Account Based Marketing 26

Account Based Marketing ABM Paid Search Agency Companies 26

Sprout Social

JULY 19, 2022

I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. Jenna Kutcher, host of the Goal Digger podcast, is known for her online marketing savvy. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I If there isn’t a hashtag yet, create one.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Digital Marketing World Forum

JANUARY 10, 2020

Finally, private traffic empowers brands to interact with their customers directly, bypassing the pay-to-play logic that gatekeepers like Taobao and Tmall want to preserve as the norm in Chinese e-commerce. Traditional KOLs to KOCs. KOL marketing in the traditional sense is here to stay.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Content Standard

JANUARY 3, 2019

While videos, think pieces, and podcasts may feel two-way, your viewers, readers, and listeners will always be just that—consumers. The gatekeepers still decide when to share content with audiences, even if a message is meant to be more beneficial than promotional. Image attribution: Avel Chuklanov. Communities as Content.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Chris Koch

NOVEMBER 12, 2010

Gatekeeper. If your subject matter experts don’t want to write, use other types of media to populate the blog such as videos and podcasts. Those people may receive media training, presentation and speaking training, etc. to prepare them to be public representatives of the company. Or interview them and ghost write the posts.

PR 100

PR Peer-to-peer Press Public Relations 100

Marketing Insider Group

NOVEMBER 27, 2023

A/B Testing Email Subject Lines The subject line is the gatekeeper of your email marketing campaign. Podcast Sponsorships Podcast sponsorships offer a unique opportunity to reach a highly engaged audience in a personal and direct way.

Planning 233

Planning Lead Scoring Lead Ranking Paid Search Agency 233

Hubspot

JULY 10, 2019

Moreover, since the typical B2B sales cycle often involves many key players (such as gatekeepers, decision makers , and other folks who have to buy into a purchase), websites are easy, straightforward ways for influencers to share information about your product or service. Over 80% of buyers visit a website before making a purchase.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

ConvertKit

NOVEMBER 20, 2020

Unlike, well, every other type of marketing (except possibly SMS), email marketing is direct…and there are no gatekeepers or algorithms to contend with. Be a guest on a podcast. You can control communication 100% with your audience. You send an email. It lands in your subscriber’s inbox. They read it. They read it.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers , or pressing buttons to navigate the phone tree. Hey Kara – I listened to you on the Sales Acceleration Podcast on my way to work this morning and loved your insight on the future of sales development.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

ConvertKit

JUNE 8, 2020

She had an email list made up of the artists and storytellers who listened to the Out on the Wire podcast she'd created, the companion podcast to her book of the same name. Or maybe help them tell better stories, since that was the topic of the podcast? She emailed them: What do you need help with?

Creativity 52

Creativity Communities Cross-Selling Storytelling 52

Wondering Out Loud

JUNE 25, 2009

But the beauty of social media is the ability it gives you to more quickly and easily build relationships with the gatekeepers of information and to reach beyond the gatekeepers directly to the final consumers of your PR messages. Extending and enhancing traditional PR efforts through the use of web-based tools. Industry media.

Social Media 40

Social Media Activities Media Public Relations 40

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). We have a professional on the show today.

Social Media 115

Social Media Media API Twitter 115

Wondering Out Loud

JULY 27, 2009

No more gatekeepers filtering your message. I’m not talking about hitting people over the head with daily blog posts and podcasts. The first is a podcast about lot trace in food and beverage manufacturing. Like the podcast, it is product agnostic. But the real power is that is gives you direct access to your market.

Social Media 40

Social Media Web 2.0 Sales Qualified Leads Media 40

Moz

AUGUST 7, 2019

Bonus: You can also watch the interview I had with Dan Shure on the Evolving SEO Podcast , where I breakdown this strategy in great detail. Sales Hacker Podcast — 76 percent of respondents said they would listen to the Sales Hacker Podcast (if it existed), so we had to launch it! 1) Audience research. Featured snippet: “BANT”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Varicent

SEPTEMBER 7, 2017

Gatekeeping Today, buyer journeys are long and complex, and typically involve multiple stakeholders. Many companies keep nurturing and sales separate, which is a missed opportunity for trusted sales partners to also be perceived as gatekeepers. Expertise needs to be integrated into a long-tail nurture process.

Sales Management 49

Sales Management Top of Funnel Sales Qualified Leads Long Tail Marketing 49

Content4Demand

SEPTEMBER 16, 2020

When you can, speak to several players in the buyers group, from gatekeepers to decision makers. Keep customers engaged with podcasts, webinars, videos and newsletters that validate their purchase decision and encourage them to take advantage of new aspects of a product or service that they may not be using.

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99

Varicent

APRIL 5, 2018

With cold calling, there are gatekeepers, spam filters and ad-blockers. There are no gatekeepers on social.". With cold calling, there are gatekeepers, spam filters and ad-blockers. There are no gatekeepers on social. Favorite Podcast My favorite podcast is Will Barron.

Paid Content 71

Paid Content Cold Calling B2B Thought Leadership Enterprise Management 71

PureB2B

SEPTEMBER 11, 2016

Media typically comes in the form of blogs, articles, videos, images, slideshows, podcasts, webinars and social media posts. Gatekeeper. The best examples of gatekeepers are personal assistants and receptionists. Refers to any information designed to be consumed by a particular audience. Editorial Calendar.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

ConvertKit

MARCH 10, 2021

No gatekeepers. In 2018, we started producing an audio version of our daily email and that podcast seems to be the fastest growing new medium: 3 million downloads a month. “Most writers are dependent on an agent or an editor at a magazine or at a book publisher. That’s sort of the dream as a writer anyway. You go direct. Ryan Holiday.

Newsletter 126

Newsletter Tagging Work Management Custom Publishing 126

Sharpspring

NOVEMBER 19, 2020

You can also think of lead generation as a sort of gatekeeping process. Eventually, lead generation will result in converting your hot leads into qualified leads. That morphs into the lead nurturing process, which may boost your sales numbers. Lead generation content can include the following: Webinars or online courses. Blog posts.

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Lead Generation Demand 54

PureB2B

SEPTEMBER 11, 2016

Media typically comes in the form of blogs, articles, videos, images, slideshows, podcasts, webinars and social media posts. Gatekeeper. The best example of gatekeepers are personal assistants and receptionists. Refers to any information designed to be consumed by a particular audience. Editorial Calendar.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Single Grain

FEBRUARY 20, 2023

Forms and user input boxes Headings and subheadings Images Navigation menus Podcast links and embeds Static and pop-up videos Text blocks ❌ My least favorite part is that ClickFunnels tends to be incredibly slow. My first experience with ClickFunnels customer support was frustrating, to say the least.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel Work Management Marketing Management 52

ConvertKit

SEPTEMBER 29, 2020

Email and the internet have removed publishers, editors, and gatekeepers from the mix. Podcasters sharing bonus episodes and features with paying listeners, like sports comedian duo Rod and Karen from The Black Guy Who Tips. Since then, newsletters have come a long way. And swashbuckling pirates are far less common.

Newsletter 132

Newsletter Curation Pricing Price 132

EveryoneSocial

FEBRUARY 18, 2020

While marketing teams may be the gatekeeper of content and working with sales, employees outside of those departments can add some serious value. Why this Content Type Matters Beyond Your Salespeople. Let’s be honest here, this is probably why you came to this blog post right? Opens the doors for more feedback and collaboration.

Sales Management 122

Sales Management Top of Funnel Peer-to-peer Work Management 122

ClearVoice

FEBRUARY 14, 2019

On a globally connected level, she’s always been both gatekeeper and most enthusiastic champion of unknown products that deserve a chance in the U.S. This year, I was approached about a podcast and am now the host of the U.S. When I first started my business seven years ago, I thought that writing would be something on the side.

Blogger 76

Blogger Planning Work Management Paid Search Agency 76

ClearVoice

MAY 5, 2020

Ebooks, videos, infographics, reports, podcasts, and presentations are common content assets. Getting buy-in from the almighty budget gatekeepers can usually be solved with a quick competitor analysis. Assets are built with the sole intention of earning value, such as increasing brand awareness or lead conversions.

Lead Scoring 82

Lead Scoring Lead Ranking Planning Content Marketing 82

Conductor

DECEMBER 3, 2019

We weren’t really aligned with that when I first started, and I thought the best way to speak to the people who are the gatekeepers to getting things deployed on the website is to speak their language and be in their processes. Our web and e-comm team works pretty much exclusively as scrum teams.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98

Biznology

JANUARY 7, 2014

Maybe SoundCloud or an audio podcast on Stitcher. Nerdy, nasally, awful voices are the new black when it comes to podcasting. There are virtually zero velvety dulcet tones going on anywhere in Podcast-land. Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you. Still ugly?

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Content4Demand

JANUARY 31, 2023

Some of the gatekeepers, if they’re worried about the money—it’s not that they’re not willing to spend money, they just need to see that the ROI is there, and they’re not willing to back off until they have that broader story told. And that may change depending on which role they’re playing.

Buy 59

Buy Top of Funnel Work Management Marketing Management 59

B2B Digital Marketer

OCTOBER 5, 2020

In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest. The salesperson is no longer the gatekeeper of knowledge, if you will. Paul Slack is a serial entrepreneur with more than 20 years of digital marketing experience.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52