Terminus

JANUARY 31, 2023

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

Biznology

DECEMBER 22, 2021

According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.” The pandemic isn’t over, sadly, and neither are the vast range of work solutions we’re seeing in remote work and worker mobility. Get Your Privacy Policies In Order. Remain Resilient.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Martech

MAY 24, 2023

Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. Against this background, Gartner principal analyst Tia Smart described how to build the kind of efficient, focused martech function that can get much more out of the technology.

Paid Search Agency 106

Paid Search Agency Ad Building Advertising Agencies Planning 106

Webbiquity

JUNE 25, 2019

According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. Smart companies trust their CSRs and empower them to do whatever is needed to resolve the widest feasible range of customer issues. ” Image credit: Kenn W. Kiser, at Morguefile.com.

Rules 229

Rules Optimization Cable Gartner 229

chiefmartech

NOVEMBER 1, 2021

” Monika Sinha, Research VP, Gartner. That’s a quote from Monika Sinha, a research VP at Gartner, announcing the 2022 Gartner CIO and Technology Executive Agenda. Gartner explicitly links this to the low-code/no-code movement. all support a fluid and diverse app and ops landscape inside the business.

Enterprise Management 89

Enterprise Management Gartner Marketing Management API 89

Vision Edge Marketing

DECEMBER 15, 2020

In fact, a Gartner research study found that when B2B buyers consider a purchase, they spend only 17% of their time meeting with potential suppliers. The increase in this trend is particularly significant as the perception and role of the salesperson in the B2B purchase process evolves.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Martech

NOVEMBER 15, 2023

Dig deeper: New Gartner report challenges conventional wisdom on holiday marketing Email design connects with customers for the holidays Your customers’ inboxes are more cluttered than ever, especially around the holidays. For everybody else, marketers have a wide range of strategies they can use.

Act-On 120

Act-On Trends Paid Search Agency eCommerce 120

chiefmartech

AUGUST 28, 2023

At least that’s the conclusion one draws from Gartner’s latest 2023 Marketing Technology Survey , which includes the above chart. We can also extend this primary vs. secondary user distinction to the range of an app’s capabilities used. Martech utilization sucks. Makes sense, right?

Peer-to-peer 67

Peer-to-peer Gartner Paid Search Agency CRM 67

Webbiquity

NOVEMBER 10, 2020

For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts. ” The analyst firms are well aware of this shift, which is why Omdia now partners with TrustRadius, and why Gartner has acquired three of the five most popular software rating sites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Top Rank Marketing

FEBRUARY 26, 2024

5 qualities to seek out in a B2B tech marketing agency TopRank Marketing is a full-service agency that counts many B2B tech companies among our wide range of current and past clients. Research from Gartner found, for example, that more than 70% of buyers consider at least four software providers before making a final purchase decision.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Webbiquity

AUGUST 17, 2021

Or if you want, make a custom range instead. Don’t buy through “review sites” and give your money to Gartner. Audience Insights – Learn how your audience connects with your pins and what they do once they see your pins. You can view these in the last 24 hours or 90 day period. Support small businesses.

Social Media 359

Social Media Advertising Channels Media Business 359

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. This will give you an idea of what your marketing budget should be.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

TrustRadius Marketing

SEPTEMBER 28, 2022

Gartner estimates that up to 30% of enterprises will have incorporated AIOps into their infrastructure by as early as 2023. These can range from storage and file management to security and performance monitoring. The term artificial intelligence for IT Operations, or AIOps, was first coined by Gartner back in 2016.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Zoominfo

JUNE 14, 2022

Sales teams can incorporate a diverse range of data signals, such as technographic and intent data , to build an efficient, predictable pipeline. And even companies with dedicated data scientists are not immune: Gartner suggests that data scientists spend as much as 80% of their time cleaning poor-quality datasets.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

What Works - What Doesn't

JANUARY 21, 2022

Market researcher Gartner estimates that the AIops market ranged between $900 million and $1.5 AIops is the use of artificial intelligence to manage, optimize, and secure IT systems more quickly, efficiently, and effectively than with manual processes.

Marketing AI 65

Marketing AI Gartner API Marketing Management 65

Seismic

MARCH 28, 2024

According to Gartner , managers who understand how to be a good coach can help individuals increase performance by as much as 8%. Supplement coaching conversations with training to help sellers master a wide range of sales skills, including prospecting, objection handling, negotiation, closing techniques, and relationship-building.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. According to Gartner, organizations that actively invest in data quality can expect a 25% improvement in their data quality metrics within a year.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Webbiquity

NOVEMBER 3, 2020

According to data from Gartner, they account for 27% of marketing budgets on average—but at the same time, marketing organizations and departments often spend on tools with overlapping functionality. This can drop your per-query costs from the $15 to $200 range typical for human CSRs to less than $1 per interaction.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Tomorrow People

MARCH 30, 2021

You can do this in a range of ways, from simple thank-you emails recognising their commitment, to a loyalty program that rewards returning customers. The traditional thinking that all B2B decision making is focused on business outcomes is being increasingly challenged.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

DemandMatrix

NOVEMBER 15, 2018

The cloud computing industry is not new, yet it is always in a state of flux owing to the range of offerings such as public versus private versus hybrid, and IaaS/PaaS/SaaS/NaaS/ FaaS. billion in 2018 (Gartner). The industry is set to grow fast, about 17.3 percent in 2019 to a total of $206.2 billion, up from $175.8

Gartner 85

Gartner Service 85

Sana Commerce

JUNE 22, 2023

Tweakwise’s advanced platform offers a comprehensive range of functionalities, including personalized search, intelligent recommendations, and seamless merchandising. Their advanced platform offers businesses a wide range of functionalities, including personalized search, intelligent recommendations, and seamless merchandising.

Advertising Agencies 52

Advertising Agencies Merchandising B2B Customer Satisfaction 52

Bannerflow

MARCH 16, 2023

Research from Gartner shows 84% of digital marketing leaders believe using AI/ML enhances the marketing function’s ability to deliver real-time, personalised customer experiences. According to a study by Gartner , by 2025, 70% of newly built enterprise apps will employ low-code or no-code technology.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

Crimson Marketing

MAY 15, 2015

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. By 2016, Gartner predicts, that figure will have risen to a whopping 86%.

CMO 100

CMO Gartner Brand Identity Branding 100

xiQ

JANUARY 30, 2023

According to Gartner: By 2025, 80% of all B2B sales interactions will be digital. xiQ provides Sales Triggers – company news classified into over twenty categories that range from news about the C-suite, Mergers and Acquisitions, Legal, New Deals Won, Technology, Strategy, and many more. Sales have become virtual and digital.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. The details of the modeling approach differ, but all forms use aggregate (not user-level) data.

Marketing Mix 115

Marketing Mix Marketing Attribution Lead Ranking Planning 115

ClickZ

NOVEMBER 1, 2019

However, we should also note that Gartner’s annual CMO Spend Survey last month said that marketing budgets dropped 11% for the first time in five years. The most popular range (39% of respondents) is to spend 10-25% of overall budget on martech. It also noted that 61% of CMOs expect budgets to recover.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

InsightSquared

NOVEMBER 18, 2020

According to Gartner, 80% of sales interactions will be digital by 2025. Machine Learning can deliver a weighted pipeline, projected monthly bookings, manual forecast, and historical trends with likely ranges of outcomes for each. . Robust Activity Capture that is broad and deep.

Forecasting 156

Forecasting Top of Funnel Validation Digital Marketing Funnels 156

nDash

JULY 30, 2021

Registration fees range from $799 to $1,499 for walk-up registrants. Registration fees range between $1,095 (standard pass) and $1,295 (all-access pass). Registration fees range from $1,395 to $2,195, depending on if you’re an OATUG member and staying inside or outside the Ascend hotel block. Host: Gartner.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

B2B Technologies

JULY 9, 2023

B2B Technologies has a legacy of delivering ground-breaking software tools that have earned industry recognition from experts like The Gartner Group, and a long-standing history as a Microsoft Cloud Partner. B2B’s mission is to help its customers improve productivity, reduce risk, and maximize the return on their IT investments.

Marketing Management 40

Marketing Management Vendors B2B Acquisitions 40

DAGMAR Marketing

MARCH 12, 2024

While TikTok and Instagram are more popular among individuals in this age range, 70% of users who are ages 50 and older reported to primarily using Facebook, and YouTube came in second place at 51%. According to a report by Gartner, here are the areas where businesses are currently leveraging generative AI, or where they plan to: 4.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. And there are a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

ClickDimensions

NOVEMBER 16, 2022

This methodology is what Gartner calls Solution Exploration : . What changing B2B buying trends have taught us is that customers are searching for quick, unified customer journeys that give them exactly what they want, 24/7/365, across a range of platforms including social media.

Buy 97

Buy B2B Budget Programs B2B Sales 97

Engagio

OCTOBER 1, 2021

Gartner, When and How to Use Rule-Based Marketing Attribution Analysis. Check out DBTV , featuring a variety of shows, ranging from thought leadership programming to profiles in customer success. Advanced, multitouch attribution is a highly complex time- and resource-intensive, and analytically demanding exercise.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Today, we’re delighted to announce that our efforts have been recognized on both G2 and Gartner, thanks to your support. We clinched the #1 position across 36 Grid reports, ranging from sales engagement to AI, and catering to businesses of all sizes. out of 5 from 207 reviews (as of December 2023). All rights reserved.

Gartner

Gartner 64

Gartner Peer-to-peer Work Management Marketing Management 64

B2B Marketing Directions

NOVEMBER 6, 2022

Respondents were drawn from a range of industries, company sizes and job roles. Recent research by Gartner produced similar results. In Gartner's 2022 Marketing Technology Survey, respondents reported that they are utilizing only 42% of the capabilities of their overall marketing technology "stack."

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52