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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. Share your opinions as long as they are informed, based on experience, and seek to help your customers. Lots of Successful Brands Have Strong Opinions. So go for it!

Opinions 297
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B2B buyers see persistent problems with tech vendors

Martech

Buyers also have strong opinions about what they don’t want when working with B2B companies. The top deal-breakers include: Lack of transparency in fulfillment processes (48%). Dig deeper: 15 cutting-edge tools every B2B marketer should know What buyers don’t want. Supply chain issues/order delays (47%).

Vendors 121
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Seven Skills Every Social Media Manager Needs

Webbiquity

For instance, reaching out to influencers and key opinion leaders (KOLs) is a great way to gain new customers and spread awareness for your brand. She’s since coached several professionals with building their resumes and finding fulfilling work. Eva graduated from the University of British Columbia with a bachelor’s degree in English.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

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7 Sure Fire Ways to Turn Social Media Followers into Customers

SocialPilot

Another way of making followers feel valued is by fulfilling their requests. It says a lot about the brand’s confidence and how much they value their customer’s opinion. Always fulfill your promises , whether it is introducing a new product on a certain date, offers, coupons and other benefits. Are you loyal to your fans?

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Influencers are People, NOT Campaigns

Onalytica B2B

In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions. Don’t Encourage a Self-Fulfilling Prophecy. Don’t buy their opinion. But for every problem there’s a solution.

Campaigns 262
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How Content Marketing Directly Improves Sales

Marketing Insider Group

They may not have the final say, but their opinion counts. Thus, you need a full library of materials to fulfill this need. By partnering with content marketing experts, you’ll have access to on-demand talent that can fulfill your commitment to publishing a certain amount of content each month. B2B Buying Isn’t Linear.