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YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

Joe Penna “I always ask for my fans’ opinion in the comments, and then I’ll make a video based on those suggestions,” Penna said. It’s a wish fulfillment thing.” YouTube’s parent company, Google, has pretty strict views about disclosure of advertorial in Web pages. You have to cater to your audience.

Youtube 52
article thumbnail

YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

Joe Penna “I always ask for my fans’ opinion in the comments, and then I’ll make a video based on those suggestions,” Penna said. It’s a wish fulfillment thing.” YouTube’s parent company, Google, has pretty strict views about disclosure of advertorial in Web pages. You have to cater to your audience.

Youtube 52
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article thumbnail

YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

I always ask for my fans’ opinion in the comments, and then I’ll make a video based on those suggestions,” Penna said. It’s a wish fulfillment thing.”. YouTube’s parent company, Google, has pretty strict views about disclosure of advertorial in Web pages. Joe Penna. “I You have to cater to your audience.

Youtube 40
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The Real Price We All Pay for “Brand Journalism”

Marketing Craftmanship

The journalist’s role has shifted from fact-based reporting to opinion-based commentary. Their reward is not to help fulfill the social compact embodied in the notion of “We, the people,” but to manufacture news and information as profitable consumer commodities.” Journalism has morphed into “communitainment.” And Edward R.