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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. Share your opinions as long as they are informed, based on experience, and seek to help your customers. Lots of Successful Brands Have Strong Opinions. So go for it! And Arby’s.

Opinions 303
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Seven Skills Every Social Media Manager Needs

Webbiquity

An excellent social media manager understands the importance of being “social” in social media, so spend time cultivating positive relationships with your audience and taking a genuine interest in their feedback and engagement. She’s since coached several professionals with building their resumes and finding fulfilling work.

Insiders

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

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Why it’s time to rethink your feedback emails and how to do it right

Martech

We can post positive reviews on our website, in emails and social posts and on review sites to promote ourselves through social proof and authority. We will always have people who want to express what they think, whether it’s positive or negative. factor Always tell people why you’re asking for their opinion. That’s a given.

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Influencers are People, NOT Campaigns

Onalytica B2B

In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions. Don’t Encourage a Self-Fulfilling Prophecy. Don’t buy their opinion. But for every problem there’s a solution.

Campaigns 262
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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. What is Thought Leadership?

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Top loyalty management software solutions: Forrester report by Comarch

Martech

Referral program management Key loyalty software features include strong customer referral program management that capitalizes on existing members’ positive experiences. With the features, functionalities, and offerings mentioned above, Comarch is constantly pushing to not only fulfill but also exceed those expectations.