Marketing Forecasting 101

Hive9

As marketers, we’re constantly working to predict future outcomes. We must both anticipate what tactics are most likely to pay off and how long they’ll take to begin yielding results. That guesswork drives marketing decision-making as we attempt to meet and exceed organizational targets.

How to Fix a Sales Forecast Killer

ViewPoint

It only took two months after the first rep’s retirement to start seeing an impact on the forecast and on revenue. With three out of 10 reps gone, the forecast dropped substantially and with it the year that was going so well for the company. The impact of open territories and failed forecasts on the people and on company expenses were substantial. The yearly forecast has to have a hedge. Many sales managers have two forecasts. sales forecast

3 Steps To Improve Sales Forecasting

Modern Marketing

of deals forecasted to close make it to the finish line. If you are sales leader and you are giving a forecast to your CFO for that is off by 50%, that’s a big problem. Inaccurate sales forecasting is not an easy problem to solve.

Increase Sales Forecast Accuracy and Speed Up Your Pipeline

Zoominfo

Are your sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? In fact, less than half of all forecasted sales opportunities actually result in a sales win. Have reps conduct their own forecasting.

How To Forecast Revenue, Hit Revenue Goals, And Look Smart In B2B Marketing

bizible

Let’s leave mystery to the Hollywood writers, and focus on helping guide your organization to better decision making through forecasting. And in forecasting you depend on a data collection process that is accurate and consistent. Bad data means forecasting based on erroneous metrics.

Forecast: Self-Assembling Application Bundles Will Manage Customer Experience

Customer Experience Matrix

I recently described a Deloitte paper on technology trends, focusing on their descriptions of IT management methods. The paper also covered broader trends including: Unstructured data, which they saw as a potentially bottomless source of insight.

Internet of Things future forecasts: focus on IoT security

i-Scoop

In a series of Internet of Things future forecasts, we look at what can be expected in the coming years regarding the Internet of Things from various perspectives and angles.

What's it take to generate leads that fuel your forecast?

ViewPoint

How do we know candidates have what it takes to carry the conversations needed to fuel the forecast? What in your experience works, and what doesn't, to fuel your B2B sales forecast Before addressing that question, let me ask another. What is a lead? Is it the name on a list you bought from a content aggregator for $23? Is it the person who signed up for your webinar this week? Is it someone who swiped their badge at the tradeshow you attended last month?

Forecasting Best Practices: A Sirius Perspective

LeanData

Too often, companies end up trying to build forecasts solely based on human intuition,” Ort said. Ort has the distinct advantage of understanding best-practice forecasting methodologies through his access to the research that SiriusDecisions develops for their clients.

Can Revenue Ops Fix Forecasting?

Akoonu

Forecasts are notorious for guesswork and being difficult to predict accurately. . Forecasting seems to require nailing just the right fine-tuned mix of adjustments to better predict the revenue you’ll bring in. Do you incorporate historical facts and engagement patterns from your buyers, or base forecasts solely on sales rep updates? Many technology solutions and predictive tools—usually aimed at quick wins—are aimed at helping to improve forecasting results.

The Art (and Science) of Forecasting Lead Requirements

Marketing Action

The ability for marketers to forecast the number of new leads to be generated is essential for any analytically driven B2B organization. There are two different methodologies to forecast leads, each with its pros and cons. Financial Plan-based Lead Forecasting.

Lead Gen Survey Forecasts Tough Road for Marketers in 2015

Sales Intelligence View

Content Marketing lead enrichment Marketing Social Selling 2015 forecast 2015 marketing forecast 2015 marketing survey email marketing in 2015 marketing lead quality marketing list quality Marketing Research marketing survey

Global sensor market forecast 2022: IoT and wearables as drivers

i-Scoop

Research Allied Market Research AMR automative Ayushi Bajpai electronics industry healthcare industry image sensors MEMS microelectromechanical systems nanoelectromechanical systems NEMS radar sensor market forecast Sensor Market Report sensorsAccording to Allied Market Research (AMR), the global market of sensors is poised to grow with a compound annual growth rate (CAGR) of 11.3 percent until 2022 when the market would reach $241 billion.

Wireless IoT connectivity: LPWAN forecasts and predictions 2017

i-Scoop

Research 3GPP 3GPP LPWAN Dale Ford Forrester IDC IHS Ingenu IoT Global Forecast & Analysis 2015-2025 LoRA LoRaWan Low Power Wide Ara Network LPWAN LPWAN services LTE-M LTE-NB LTE-NB1 M2M Machina Research MarketsandMarkets NB-IoT ON World Sigfox Weightless SIG Z-Wave ZigBeeConnectivity is one of the areas where there is still a lot of movement, uncertainty and evolution in the broader Internet of Things strategy context, certainly in the wireless connectivity space.

Forecast Shows Mobile Ad Spend in China Growing Significantly

KoMarketing Associates

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. Ad spending in China continues to shift rapidly toward digital formats, fueled by rising time spent online and greater advertiser spending on mobile formats, especially on video and social media,” said eMarketer forecasting analyst Cindy Liu. “We The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile.

Forecasting Best Practices: A Sirius Perspective

LeanData

Too often, companies end up trying to build forecasts solely based on human intuition,” Ort said. Ort has the distinct advantage of understanding best-practice forecasting methodologies through his access to the research that SiriusDecisions develops for their clients.

Forecasting Best Practices: A Sirius Perspective

LeanData

Too often, companies end up trying to build forecasts solely based on human intuition,” Ort said. Ort has the distinct advantage of understanding best-practice forecasting methodologies through his access to the research that SiriusDecisions develops for their clients.

Fintech: financial technology explained – including impact, technologies, evolutions and forecasts

i-Scoop

Banks are going through significant changes. In consumer/retail banking, the demands of customers are increasingly about interaction and banking possibilities with a clear focus on digital and mobile banking services.

2018 Business Comms Forecast - our Latest BCStrategies Podcast

Experience Marketing Insights

Eventually, I'll transition fully from UCStrategies to BCStrategies, and hopefully this doesn't cause confusion. Two names, two websites, but the content is the same, and so are the people. Am hoping it will just be BCStrategies at some point in 2018, and I'm getting on the bandwagon now.

Internet of Things future forecasts: focus on IoT security

i-Scoop

In a series of Internet of Things future forecasts, we look at what can be expected in the coming years regarding the Internet of Things from various perspectives and angles.

?Beyond Sales: How to Use AI to Forecast Trends for Your Business

LeadCrunch

Forecasting is a major part of running a business. Forecasting gives you a solid foundation to build on, but it does take a lot of analysis to be as accurate as possible, even though you never know what the economy will do or what the following year may hold. When you use the power of artificial intelligence (AI) to help you forecast, you can make your “educated guesses” even more detailed and accurate than ever before. The Process of Forecasting Without AI.

Marketing Forecasting – The Tools for Predictable Revenue

Modern B2B Marketing

by Maria Pergolino Traditionally, marketing forecasts haven’t held as much weight as sales forecasts in the eyes of the CEO. To provide consistent and relevant forecasts to company stakeholders, marketers must look at tools that excel at meeting the needs of marketing and the company.

Despite Gloomy Forecasts, Snapchat, Twitter Revenue Growth Pushes Brands Into the Black

Content Standard

Twitter and Snapchat are very different in terms of the kinds of content that succeed on one versus the other, so success on one platform does not forecast success on the other.

LPWAN forecasts and predictions 2017: market, technologies and services

i-Scoop

The Low Power Wide Ara Network or LPWAN market is evolving and growing fast.

And Our Forecast of B2B Marketing Automation Revenue for 2013 is.

Customer Experience Matrix

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system.

IBM’s Watson Takes On Yet Another Job, as a Weather Forecaster

Opentopic

Weather Underground makes weather forecasts based on more than 200,000 privately constructed weather stations across the world, plus public stations, which vary in number by country. The post IBM’s Watson Takes On Yet Another Job, as a Weather Forecaster appeared first on Opentopic. The company is adding 400 new stations across Asia, South America, and Africa, and it’ll be integrating all of them with IBM’s Watson language-learning AI (the one that played Jeopardy!

Six Steps for Marketing Forecasting Done Right

Modern B2B Marketing

As I wrote yesterday, in cases where the CSO lacks “bottom-up” visibility into future periods , highly accountable CMOs can fill the void with marketing forecasts. These are not “traditional” marketing forecasts, which take the form of a top-down market size analysis. Those kinds of “forecast” can be useful for strategic planning, but do not have the sufficient granular, actionable data required to be an equal counterpart to the sales forecast.

Uses of Lifetime Value - Part 3: Forecasts

Customer Experience Matrix

To do this, actual LTV figures must be compared with a forecast. The real question is where the forecast values will come from. The trick, then, is to convert project plans into LTV forecasts. To build them into an LTV forecast, these objectives must be restated as changes in LTV components. With this as a base, creating the component forecast is more a matter of reconfiguring existing information than developing anything new.

PPC Budget Forecasting on the Fly

Fathom

The post PPC Budget Forecasting on the Fly appeared first on Fathom. It’s Friday afternoon and an e-mail comes through to your inbox from your client: “Do you think we can spend an extra $10,000 this month? We have extra budget and would love to see what the numbers would look like if we spent it in PPC. Can you provide me an update by EOD?”. Emails like this can be a blessing and a curse.

C&IT: 2015 Forecast - Top Event Tech Trends

Experience Marketing Insights

FreemanXP weighs in on top tech trends to watch

Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs

Modern B2B Marketing

At executive staff and board meetings, the number one topic of discussion is never the upcoming marketing program or the new brand strategy – it’s almost always the sales forecast. Forecasts matter.

Model the Stages of Your Revenue Cycle for Better Marketing Forecasting

Modern B2B Marketing

Last week, I introduced the idea of marketing forecasting and introduced six steps for marketing forecasting done right. Why Have A Marketing Forecasting Methodology?

Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!

The ROI Guy

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% However, as has been proven over the past two years, this forecast may be dramatically optimistic. Sources: • Gartner Forecasts 3.1%

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

Although the current forecast is lower than the original 3.2% The Bottom-Line Gartner has predicted low IT spending growth forecasts for the next several years. Percent in 2014 Gartner Forecasts 3.1% Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Connected consumption is the new customer experience (CX)

Biznology

Connected consumption will be the key force driving business strategies, product plans, designs, supply chain forecasting and management, distribution, delivery, and every user interaction during the use of products and services. Lesson for leaders. Today’s marketing is becoming obsolete.

Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast

The ROI Guy

Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially. Percent in 2014 Gartner Forecasts 3.1%

Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?

The ROI Guy

This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% The Bottom-Line Gartner has predicted low IT spending growth forecasts for the next several years. Percent in 2014 Gartner Forecasts 3.1%

Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!

The ROI Guy

uplift from the last forecast published in Q1). Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Percent in 2014 Gartner Forecasts 3.1%

How to Benchmark and Forecast Marketing Event Attendance

Hubspot

With a goal of 1,000 or more attendees, we've got serious promotion efforts going, but since the event is only in its second year, I don't have a lot of history to build great forecasting data. Event Registration Forecasts & Benchmarks.

Man versus machine

Biznology

Keep googling about “AI” or “job losses” and you’ll find no shortage of reasonable and strong forecasts by futurologists depicting rosy and doomsday scenarios with equal confidence. This is not to dismiss the intelligence or honesty of any of those forecasters; all of the ones cited above are reasonable, intelligent, and successful thinkers and doers.