readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. Finteza – evaluate traffic quality, detect bots and keep track of conversions.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Martech Advisor

JANUARY 27, 2020

Hold focus groups. As with customer surveys, focus groups can be created by selecting existing customers or volunteers from a group of people whose interests and behaviors match those of your target audience. Focus on data-driven analytics.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Hubspot

MARCH 27, 2023

More website traffic means more customers, and therefore more opportunities to sell your services online. Here are just a few ways to market your online services: Content marketing: Creating informative and interesting content, like blogs, images, videos, or other web pieces, that can drive traffic to your website and increase engagement.

Service 87

Service Purchase Intent Landing Pages Psychographics 87

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Did your SEO program lead to a surge in web traffic? Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Velocity Partners

JUNE 6, 2023

Ask one how a project is going and they’ll describe success in certain terms: traffic, sign-ups, downloads and conversions (or go even deeper into session length, click through rate and CRO). We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God).

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Webbiquity

NOVEMBER 10, 2020

As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Whether it’s sales figures, customer acquisition costs, website traffic, or customer satisfaction rates, tracking these KPIs provides a clear understanding of where the business stands.

Business 107

Business Analysis Work Management Forecasting 107

Stevens & Tate

APRIL 18, 2024

An effectively optimized website attracts more organic traffic, which can lead to increased inquiries and higher occupancy rates for senior living facilities. This involves optimizing site structure, improving meta descriptions, and using relevant keywords throughout web content.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Unbounce

MARCH 1, 2022

These clicks include everything from PPC ads to newsletter sign-ups—basically, anything that brings in traffic. Traditionally, businesses have relied on surveys, phone calls, and focus groups to better understand how their customers tick, but these methods leave a lot to be desired. It’s an essential tool for marketing teams.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Kevin Indig

MARCH 18, 2023

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Beautiful site aesthetics can make the experience memorable for users, which impacts brand returning traffic , brand searches and SERP CTR, even for commodity content.

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

KoMarketing Associates

JANUARY 29, 2019

These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. Remember when we were discussing top of the funnel content assets like glossary pages and blog posts pulling in an abundance of organic search traffic? Let’s go back to earlier in this post.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website.

Social Media 40

Social Media Research Social Marketing Planning 40

Circle Studio

NOVEMBER 23, 2021

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. This can include one-on-one qualitative research with the goal of uncovering client needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech Advisor

DECEMBER 6, 2019

Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. It's usually done via product testing, focus groups, and surveys. How can Market Research Increase Website Traffic? How Does Market Research Work?

Research 95

Research Marketing Websites Buyer Personas Tips 95

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. Finteza – evaluate traffic quality, detect bots and keep track of conversions.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

seo.co

APRIL 5, 2022

Focusing on the long tail keywords, can actually present higher traffic opportunities as big wins are easier to come by. More Targeted (Long Tail) Traffic = Higher Conversion Rate. The more targeted traffic based on your keywords is, the better the conversion rate. Are there any themes that people really seem to respond to?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Webbiquity

APRIL 4, 2016

Group Your Keywords. Brand : For most companies, the majority of their organic search traffic will come in on their own brand name as the search term. While this grouping might not be helpful for your content strategy, tracking all of the derivatives people use to search your brand will be helpful when creating paid ads.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Martech Advisor

OCTOBER 1, 2019

Website traffic (e.g., Additionally, lucky marketers may have access to primary customer research like surveys and focus groups (e.g., Web traffic. While producing great content takes time and resources, having that quality content in place will help increase traffic and generate new leads across all channels.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

SmartBug Media

NOVEMBER 30, 2018

Take a look at your database to inform your insights as to where your prospects live, their age group, and their stage of life. Once clear patterns emerge, hold a focus group to gain a clear understanding of customer pain points. According to Cisco , video is predicted to make up 82 percent of consumer internet traffic by 2021.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Binary Demand

JULY 21, 2023

Examples of such data include company size, website traffic, email metrics like open and click-through rates, customer satisfaction scores, and annual revenue. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Directive Agency

OCTOBER 13, 2021

You can also reward them with free products or services for providing something in return, such as participating in a product focus group or survey. . SaaS marketing relies heavily on getting a steady flow of organic traffic to your website. You can do this through coupons or promo codes that are not available to new customers.

Effectiveness 69

Effectiveness Marketing & Strategy Peer-to-peer Keywords 69

Hubspot

JANUARY 31, 2019

Don’t get me wrong, I love seeing a spike in traffic as much as the next blogger. So to accurately gauge our content’s emotional resonance, and in turn, its ability to grab people’s attention, makes them feel something, and compel them to act, we need to focus more on neuroscience and less on web metrics and in-person interviews.

Lead Scoring 101

Lead Scoring Lead Ranking Paid Search Agency Marketing Analytics Tools 101

Brandpoint

APRIL 8, 2019

For example, are they curious about how to generate more leads and increase traffic? More opportunities to drive traffic to your past content library. Diversifying your traffic sources for your previously published articles can breathe life into less-visited pieces and get still-useful content in front of more readers’ eyes.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. You can’t write 15 blog posts and expect your website traffic to increase 10X. Talk to your potential customers and get to know them. That’s the best way to learn. Do you agree with this?

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. Google Discover has been a very important source of traffic, not only for publishers but for lots of sites. Understand the topics that drive Google Discover traffic to your site. What entities in your topics drive the traffic. Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

Hubspot

NOVEMBER 23, 2020

Well, by understanding Robert’s buying pattern, Starbucks could better understand the buyer persona he represents, predict in-store traffic, and analyze how they could better market their products to similar customers. Here are some questions to ask in a customer survey or focus group: Why did you first purchase [product or service]?

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

SmartBrief - Marketing

JULY 31, 2023

To make customers feel that they are important, valued stakeholders, the brand seeks their active feedback, conducts surveys, and runs focus groups to understand consumers‘ preferences and needs. The most efficient method of brand engagement is to involve the community in the product development process.

Communities 52

Communities Brand Identity Branding Work Management 52

Hubspot

DECEMBER 10, 2019

Traditional research methods such as satisfaction surveys, focus groups, and interviews continue to play an important role in assessing satisfaction and capturing the voice of the customer. Here's a brief description of the two: Marketing automation focuses on growing traffic and increasing conversion rates.

Work Management 101

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 101

Content Standard

JULY 24, 2018

They can spot patterns and bring insights that you just won’t see from website traffic stats and social listening. Focus Groups. A specialist research firm can also help you to conduct focus groups with your audience to hear more from them. Audience Surveys. Image attribution: Mohammad Metri.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

Hubspot

APRIL 7, 2023

You can gather information through surveys, focus groups, and interviews. How can you grow traffic and convert visitors? Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell. Tools like Hubspot’s Marketing Hub can help organize your marketing efforts.

CMS Development 79

CMS Development Product Buyer Personas Industry CMS 79

markempa

DECEMBER 30, 2008

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads.     Created a LinkedIn group.     Measured growth of social media and Web traffic.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Webbiquity

MARCH 29, 2022

According to Alexa : Quora ranked #208 in the global engagement traffic in the past 90 days. Based on audience geography, traffic from India is most common with 29.6% traffic share, followed closely by traffic from the United States with 26.0% traffic share. Generate referral traffic. And it’s free! #2-

Promotion 292

Promotion Marketing AI Work Management Marketing Management 292

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Send More Traffic to Your Website.

Social Media 111

Social Media Paid Content Media Business 111

KoMarketing Associates

JUNE 28, 2018

They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. That means more traffic, leads and sales from the content you create, and a more engaged audience. In larger companies, it may be a customer advocate – or a whole floor of them. Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Varicent

DECEMBER 7, 2021

This could be a focus group-based piece of market research or a limited product release for a designated area for a time-limited period. An alternative is to carry out classic market research and speak with the potential consumers who may buy a product and understand how likely they are to do so. Communication and Collaboration.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Convert

NOVEMBER 17, 2021

Focus on Organic Traffic: Are you thinking of running ads to snatch a bigger slice of the pie during the holiday season? Shift your focus to organic traffic. The traffic that comes to this content, which can be videos and blog posts, should be linked to your product pages. Think again.

Conversion 52

Conversion Tips CMS Development eCommerce 52

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100