Contently

JANUARY 4, 2017

According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers.

Advertising Agencies 148

Advertising Agencies Advertisements Advertising Effectiveness 148

Martech Advisor

DECEMBER 6, 2019

Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. It's usually done via product testing, focus groups, and surveys. How can Market Research Increase Website Traffic?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Unbounce

JUNE 17, 2021

Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. This is another tactic where Smart Traffic shines. Then Smart Traffic would use machine learning to send visitors to copy that better matches their gender and personality. You’re on top of things, right? ).

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

Webbiquity

NOVEMBER 10, 2020

As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Heinz Marketing

DECEMBER 26, 2023

Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Social media listening tools provide real-time feedback, tapping into the pulse of public sentiment.

Business 109

Business Analysis Work Management Forecasting 109

Hubspot

MARCH 27, 2023

More website traffic means more customers, and therefore more opportunities to sell your services online. Here are just a few ways to market your online services: Content marketing: Creating informative and interesting content, like blogs, images, videos, or other web pieces, that can drive traffic to your website and increase engagement.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

Unbounce

MARCH 1, 2022

These clicks include everything from PPC ads to newsletter sign-ups—basically, anything that brings in traffic. Traditionally, businesses have relied on surveys, phone calls, and focus groups to better understand how their customers tick, but these methods leave a lot to be desired. Image courtesy of Datahash.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Circle Studio

NOVEMBER 23, 2021

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. This can include one-on-one qualitative research with the goal of uncovering client needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website. Here, we’ll explore two powerful methods: 1.

Social Media 40

Social Media Research Social Marketing Planning 40

Stevens & Tate

APRIL 18, 2024

An effectively optimized website attracts more organic traffic, which can lead to increased inquiries and higher occupancy rates for senior living facilities. This involves optimizing site structure, improving meta descriptions, and using relevant keywords throughout web content.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. Finteza – evaluate traffic quality, detect bots and keep track of conversions.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

KoMarketing Associates

JUNE 28, 2018

They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. If your business is progressive, they may be constantly surveying the customer experience and trying to improve it. Surveys are great, but they make a lot of assumptions. Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Hubspot

NOVEMBER 23, 2020

Well, by understanding Robert’s buying pattern, Starbucks could better understand the buyer persona he represents, predict in-store traffic, and analyze how they could better market their products to similar customers. Here are some questions to ask in a customer survey or focus group: Why did you first purchase [product or service]?

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Directive Agency

OCTOBER 13, 2021

You can also reward them with free products or services for providing something in return, such as participating in a product focus group or survey. . A call to action (CTA) is your way of instructing the customer what you expect them to do such as signing up for a newsletter, participating in a survey, or buying a product.

Effectiveness 69

Effectiveness Marketing & Strategy Peer-to-peer Keywords 69

Binary Demand

JULY 21, 2023

Examples of such data include company size, website traffic, email metrics like open and click-through rates, customer satisfaction scores, and annual revenue. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data. How Can I Use A Company Database To Identify Potential Acquisitions?

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. Finteza – evaluate traffic quality, detect bots and keep track of conversions.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Martech Advisor

OCTOBER 1, 2019

Website traffic (e.g., Additionally, lucky marketers may have access to primary customer research like surveys and focus groups (e.g., Web traffic. While producing great content takes time and resources, having that quality content in place will help increase traffic and generate new leads across all channels.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Content Standard

JULY 24, 2018

They can spot patterns and bring insights that you just won’t see from website traffic stats and social listening. Audience Surveys. Surveys can be done in-house using free tools like Google Forms , Survey Monkey , or Typeform. Focus Groups. Image attribution: Mohammad Metri.

Top of Funnel 44

Top of Funnel Content Focus Group Customer Surveys 44

Hubspot

APRIL 7, 2023

You can gather information through surveys, focus groups, and interviews. How can you grow traffic and convert visitors? Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell.

CMS Development 78

CMS Development Product Buyer Personas Industry CMS 78

seo.co

APRIL 5, 2022

Focusing on the long tail keywords, can actually present higher traffic opportunities as big wins are easier to come by. More Targeted (Long Tail) Traffic = Higher Conversion Rate. The more targeted traffic based on your keywords is, the better the conversion rate. Are there any themes that people really seem to respond to?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

SmartBrief - Marketing

JULY 31, 2023

To make customers feel that they are important, valued stakeholders, the brand seeks their active feedback, conducts surveys, and runs focus groups to understand consumers‘ preferences and needs. The most efficient method of brand engagement is to involve the community in the product development process.

Communities 52

Communities Brand Identity Branding Work Management 52

Brandpoint

APRIL 8, 2019

For example, are they curious about how to generate more leads and increase traffic? More opportunities to drive traffic to your past content library. Diversifying your traffic sources for your previously published articles can breathe life into less-visited pieces and get still-useful content in front of more readers’ eyes.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Hubspot

DECEMBER 10, 2019

Traditional research methods such as satisfaction surveys, focus groups, and interviews continue to play an important role in assessing satisfaction and capturing the voice of the customer. Here's a brief description of the two: Marketing automation focuses on growing traffic and increasing conversion rates.

Work Management 101

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 101

EveryoneSocial

DECEMBER 26, 2018

How do you build a brand that taps into the power of social media to increase brand awareness, drive efficiencies, maximize investment in technology, build and nurture relationships, generate leads, drive more blog traffic all while also being more human? Do an audit via a non-intrusive survey or focus group.

Social Media 63

Social Media Brand Identity Branding Media 63

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. Google Discover has been a very important source of traffic, not only for publishers but for lots of sites. Understand the topics that drive Google Discover traffic to your site. What entities in your topics drive the traffic. Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. When is the last time you filled out a customer survey? Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys.

Social Media 111

Social Media Paid Content Media Business 111

Content Standard

SEPTEMBER 10, 2018

Traffic is growing healthily; content production is a well-oiled machine; your audience reach feels strong and wide. Surveys: Surveying is a classic market research technique that’s become much cheaper and easier to execute. Focus Groups: Focus groups are a great follow-up on “being the audience” exploration.

Paid Search Agency 40

Paid Search Agency Demographics Segmentation Focus Group 40

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Marketing Insider Group

NOVEMBER 10, 2020

According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. Focus groups. Customer surveys. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. How well do you know your audience?

Segmentation 355

Segmentation Research Psychographics Marketing Budget 355

seo.co

MARCH 28, 2021

Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? By developing a group that targets your ideal customers, you create a community of people who can be educated and nurtured over time. Research and data. This is more than just simple SEO keyword research.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Altitude Marketing

OCTOBER 23, 2018

Survey long-time end-users or customers. At the high end, you can invest $100,000+ in a high-priced Madison Avenue advertising firm that will show you plenty of mood boards and conduct lots of focus groups before landing on a visual scheme. So, how do you define these brand components? Examine what the competition is doing.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Martech Advisor

DECEMBER 16, 2019

The outbound approach: Surveys, polls, net promoter survey (NPS), etc. For example, if you see a massive influx of search traffic based on a specific query or a new trend impacting your industry, publishing a comprehensive piece of content on that topic could be a great idea. You can also deliver Aha!

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Moz

NOVEMBER 7, 2019

So we get more and more traffic into the funnel, get more people in there, and ultimately some of them convert. But the way word of mouth works is that a small group of people start communicating to another group of people who start communicating to another group of people. It could be anything really.

Video Marketing 50

Video Marketing Word of Mouth Barriers Paid Search Agency 50

Outbrain

NOVEMBER 29, 2020

Here are four KPIs for brand awareness that are commonly used: Website visits: Track activity on your website, including new visitors, unique visits, time on page, and which pages are getting the highest traffic. If brand awareness is improving, you should expect to see positive trends in your web visits and traffic data too.

Brand Identity 49

Brand Identity Branding Paid Search Agency High Quality Lead 49

Hubspot

OCTOBER 16, 2019

They might use surveys, feedback forms, or focus groups to learn about your target audience. For example, if you own a protein company, a PR firm might send out surveys to see who buys your protein, what kind of flavors they want, and what they value in a protein company. No other options were listed on their website.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Online Marketing Institute

MAY 26, 2010

What was your traffic pre- and post-outreach? Measurement can easily be achieved when you ask: Whether you used a push SMS system to drive traffic to a mobile-friendly site? Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How many comments did these posts receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40